Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Three Days in Les 3 Vallées

Three Days in Les 3 Vallées

With the best snow in a generation, what better season to sneak in a final few days in the world’s largest ski area…Les 3 Vallées. Day 1 My family have been lucky enough to ski in Les 3 Vallées several times before, so we didn’t waste our time. After dropping our...
Is Ed Sheeran about to save the ski industry?

Is Ed Sheeran about to save the ski industry?

For years the snowsports industry has been debating how to bring new entrants to the market. Schools skiing, free lift passes for kids, changing half-term dates – there have been plenty of ideas thrown around. Perhaps all we needed was the omnipresent Ed Sheeran? Not content with filling the singles...
Behind the scenes at 'The Jump' 2017 in Kuhtai

Behind the scenes at ‘The Jump’ 2017 in Kuhtai

Last month Iain from Skipedia was lucky enough to be taken on a behind-the-scenes tour of ‘The Jump’ in Kuhtai.     The most entertaining season yet This fourth season of the show has perhaps been the most entertaining yet – probably because it has featured more skiing than in...
Interview with Thibaut Loubere, Community Manager, Val Thorens

Interview with Thibaut Loubere, Community Manager, Val Thorens

With 230,000 fans on Facebook, 20000 followers on Instagram and 15000 on Twitter Val Thorens is one of the most engaged ski resorts in the world. So during our recent visit to Val Thorens, Skipedia took the opportunity to catch up with Thibaut Loubere, Community Manager for the resort.  ...
'I'm a modern-day Batman' says anti-ESF campaigner

‘I’m a modern-day Batman’ says anti-ESF campaigner

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
Why do chalet girls bake a cake every day?

Why do chalet girls bake a cake every day?

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
Latest entries
South Downs Way 100 Ultra Marathon article on RadSeason

South Downs Way 100 Ultra Marathon article on RadSeason

Iain recently completed the South Downs Way 100 ultra marathon. You can read his report on the race in this article on RadSeason: You can watch Iain’s video report on the race here: Trail Running articles by Iain You can also read other trail running articles by Iain about the Trail Aiguilles Rouges (2017) and...
La Folie Douce to open first hotel in Chamonix

La Folie Douce to open first hotel in Chamonix

La Folie Douce is diversifying beyond their highly successful ‘clubbing in the snow’ concept by opening their first hotel this December in Chamonix Mont Blanc. The new project is a joint venture between La Folie Douce et Les Hôtels (très) Particuliers. They will take over La Palace Le Savoy, formerly occupied by Club Med. Opening...
Record snowfall delays opening of Alpine mountain passes

Record snowfall delays opening of Alpine mountain passes

One of the consequences of the record snow season of 2017/18 is that many of the mountain passes around the Alps have been much more difficult to clear than in ‘normal’ years. Col de l’Iseran Even now, towards the end of June, some passes, such as the Col de l’Iseran in Val d’Isère have still not...
Trail Running article by Skipedia on welove2ski

Trail Running article by Skipedia on welove2ski

Iain’s article on ‘Trail running in the Alps‘ was recently published on welove2ski.com The article looks at which races to choose, how to enter and how to prepare – based on his experience of running mountain marathons and ultra marathons in the Alps:   Trail Running articles by Iain You can also read Iain’s race...
Les Saisies family skiing article on InTheSnow

Les Saisies family skiing article on InTheSnow

Iain travelled to Les Saisies in the Beaufortain region of the French Alps with his family at Easter. His article on family skiing in the Espace Diamante region was published on InTheSnow Magazine’s website last month. Great for families: CGH Hameau du Beaufortain Iain stayed at the superb CGH Hameau du Beaufortain self catering apartments, booked through Erna...
The Ski Podcast E15: Fondue, Piste Bashers & Peter Jackson

The Ski Podcast E15: Fondue, Piste Bashers & Peter Jackson

With the season now at an end, Jim and Iain discuss the best places for summer skiing, why fondue is making a comeback and whether Peter Jackson works as a boot fitter in Mt Dobson… Plus Jim interviews Vincent Doutres, head of the Cauterets Tourist Office, while Iain heads to Courchevel to meet Antoine Motillon...