Skipedia is a blog full of fresh ideas about social media and snowsports.

With Expedient Marketing, we offer marketing, PR & social media consultancy for the travel industry.

Why Adwords Enhanced Campaigns are not as Enhanced as they could be...

Why Adwords Enhanced Campaigns are not as Enhanced as they could be…

If you are running an Adwords campaign you may have already upgraded your account to an ‘Enhanced Campaign’.  If you haven’t upgraded yet, you might as do so as all accounts will be automatically upgraded in July 2013. Why Enhanced Campaigns? There are many great features of the new Enhanced...
The Best Personalised Number Plates in the Alps...

The Best Personalised Number Plates in the Alps…

During a recent trip to La Rosiere, we spotted this great personalised number plate, owned by Laura from the tour operator SnowCrazy: Also seen in Courchevel by the Courchevel Enquirer was this Range Rover (possibly owned by Ski Val?): Have you seen any similar or better personalised ski number plates?  Send your...
Don't just book it, Low Cost Holidays it...

Don’t just book it, Low Cost Holidays it…

Okay, this is a story from last year, but when we came across this at Brighton SEO last week, it’s so good, we had to share it. Mr Thomas Cook meets Thomas Cook The simple story is in November 2011 Mr Thomas Cook posted a message on his namesake’s Facebook...
7 Stats about The Impact of Snowsports on the Rhones Alpes economy

7 Stats about The Impact of Snowsports on the Rhones Alpes economy

We all love a good list. Here’s seven great stats about the impact of the snowsports industry on the Rhones Alpes area of France. 1. Skiers spent over €6.5bn in the Rhone Alpes area of France during winter 2011/12 2. The majority of turnover came from the Savoie, followed by...
Tourism Australia go for viral reach with 'Best Jobs in the World' campaign

Tourism Australia go for viral reach with ‘Best Jobs in the World’ campaign

Tourism Australia have recently launched their $4m ‘Best Jobs in the World’ campaign for 2013.   Each of the jobs will showcase the best tourism attributes of each state and territory and comes with a six month salary worth $100,000. Briton was first winner This campaign has been grown significantly since...
Mini backflip in Tignes beats gap jump and rail slide to go viral

Mini backflip in Tignes beats gap jump and rail slide to go viral

Firstly, if you haven’t already seen this incredible footage of a full Mini backflip filmed in Tignes, then press play on the video below right now! You’ve now added to the 3.3 million views that this video has had in the first ten days since it was posted.  (And who...
Oslo Vinterpark take a cheeky '50 Shades of Grey' approach to introduce new chairlift

Oslo Vinterpark take a cheeky ’50 Shades of Grey’ approach to introduce new chairlift

When Oslo Vinterpark replaced their old t-bars with a new six-seater chairlift, it seems they took their inspiration from ’50 Shades of Grey’. We’re not entirely sure if a t-bar has ever caused bruises as bad as these, but why let the facts get in the way of a great...
Intersport Ski Hire go underground with guerrilla marketing in Paris

Intersport Ski Hire go underground with guerrilla marketing in Paris

At Skipedia, we love a spot of guerrilla marketing so this recent campaign by Intersport Ski Hire France impressed us. Intersport teamed up with Paris agency VivaKi to  take over a Paris Metro station.  The idea was to create a unique way of communicating their message to the public, as...
The North Face build strong marketing platform for launch of Steep Series range

The North Face build strong marketing platform for launch of Steep Series range

While out in Chamonix last week at the Freeride World Tour, Skipedia took the opportunity to interview Anders Ollgaard, Brand Manager Action Sports EMEA from The North Face. The company’s long term mission is “to become the global leader in snowsport apparel”.  With that in mind, 98% of their winter...
GoPro move European marketing forward with Freeride World Tour sponsorship

GoPro move European marketing forward with Freeride World Tour sponsorship

    While in Chamonix last week attending the Freeride World Tour, Skipedia caught up with Philip Schlosser, Resort and Sports Coordinator for GoPro in Europe.   Why has GoPro sponsored the Freeride World Tour? We want to be present in all our core verticals, and snowsports is our main...
Tignes update Facebook page to make it less 'official and more shareable

Tignes update Facebook page to make it less ‘official and more shareable

While at Grand Ski last week, we noticed that Tignes had recently changed their Facebook page name. The original name for the page was ‘Tignes espace killy (Official)’ – not only a mouthful, but extremely ill-suited for tagging within posts.  If you wanted to link to their Facebook page, you...
Chamonix introduces new brand identity, Facebook page and Twitter competition

Chamonix introduces new brand identity, Facebook page and Twitter competition

Close observers of the industry will have noticed that the French resort of Chamonix has rebranded since last season. When we met Anne-Laure Du Chattel at Grand Ski 2012, she had just started in her role as head of marketing for the resort. Du Chattel came to snowsports from outside...
Why you should disable ads on your brand's YouTube channel...

Why you should disable ads on your brand’s YouTube channel…

Browsing my Facebook News Feed earlier this week, I noticed this interesting post from Crystal Ski: Great engagement As posts go, this has had over 700 likes, which makes it their most successful post in the last month.  It’s a clever video, editing together lots of the Crystal resort staff...
A Ski Resort Rebrand Case Study: Val Thorens United

A Ski Resort Rebrand Case Study: Val Thorens United

Last week Skipedia met with Gregory Guzzo, director of the Val Thorens Tourist Office to discuss the process and rationale behind their recent rebrand to ‘Val Thorens United’. Skipedia: What were the reasons for this change? Gregory Guzzo:  The ski market is approaching maturity.  Competition within travel, particularly on the...
How an ESF Flash Mob in London turned from PR gold to #socialmediafail

How an ESF Flash Mob in London turned from PR gold to #socialmediafail

Over recent weeks Frances Montagnes has been heavily trailing a Flash Mob event, due to take place in two locations in London on 22 November. The event, which has its own dedicated website, was due to see 250 ESF ski instructors flown in specially from Grenoble to perform a ‘specially...
Direct Ski start class war with new ski advertising campaign

Direct Ski start class war with new ski advertising campaign

It’s hard not to like the marketing team at Direct Ski. This time last year they were challenging Crystal to a punch up, this year it’s class war. Although we’d question if Spencer is actually a posh name, the point is one the snowsports industry should encourage, if perhaps not...
Have Les Arcs made the worst ski resort ad ever?

Have Les Arcs made the worst ski resort ad ever?

Sometimes we see ads that impress us (like this easyJet ad).  Sometimes we see ads that don’t (this Three Valleys ad or this from Les Menuires). But rarely have we ever seen any promotion in the world of snowsports quite as bizarre as this from Les Arcs. Even without the inevitable thoughts...
What can Google Autofill tell us about the ski industry?

What can Google Autofill tell us about the ski industry?

Just for fun, we thought we’d see what we can learn from Google Autofill about the ski industry, and whether it can give us any SEO pointers. Scotland more popular than Austria and France This was a surprise. Apparently the search ‘ski holiday in scotland’ is more popular than ‘ski...
Babies, work and illness: reasons most often given for not taking ski holiday

Babies, work and illness: reasons most often given for not taking ski holiday

While at the ABTOF Wintersports Session earlier this week, we saw this fascinating word cloud, collated from data in the Spike Marketing Ski Base survey, It shows the words used when giving reasons for not taking a ski holiday, with those mentioned most often appearing largest.  The impact of growing...
Crystal Ski Industry Report 2012 shows 1.8% fall in market, but mastery of Newspeak

Crystal Ski Industry Report 2012 shows 1.8% fall in market, but mastery of Newspeak

The Crystal Ski Industry Report 2012 was released today.  The disappointing headline news is that the market has fallen for a fourth consecutive year. But after falls of 13%, 10% and 5%, a decrease of just 1.8% seems like a success. The UK’s economic recovery is still to come, and...
Facebook competition rules: if Manchester United break them, then should you too?

Facebook competition rules: if Manchester United break them, then should you too?

Well informed social media and online marketing managers will know that Facebook has a number of restrictions on how you can run competitions. However, when we saw this post from Manchester United earlier today, we started to wonder if they matter: The rules… The current guidelines were written in 2009,...
Old Spice and Dollar Shave Club up the ante for viral video

Old Spice and Dollar Shave Club up the ante for viral video

It all started with Old Spice.  They saw their sales double thanks to their infamous and innovative YouTube campaign in 2010. Surely you must have seen it?  Still, it’s always worth watching again… This campaign included creating individually tailored video answers to comments made online… Despite its incredible success, Old...
Ideas for using QR codes in the ski industry

Ideas for using QR codes in the ski industry

eBay launch shop with QR codes only We at Skipedia were interested to read that eBay will be opening a pop-up shop in Soho this Christmas. The shop will stock 200 lines of products, but have no tills.  The only way to buy the products will be through the eBay mobile app. Cash and...
Why do chalet girls bake a cake every day?

Why do chalet girls bake a cake every day?

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
Latest entries
Chairlift Speed Dating Brings Love to Crested Butte

Chairlift Speed Dating Brings Love to Crested Butte

We recently came across the excellent promotion from last season that was too good not to share. Back in February, Crested Butte decided to try something different (admittedly for the third year in a row) for Valentine’s Day – chairlift speed dating! Join the ‘Twister of Love’ Taking place on the Saturday after Valentine’s, the...
Five Quick Tips We Picked Up at Brighton SEO

Five Quick Tips We Picked Up at Brighton SEO

        There were so many great ideas at the excellent Brighton SEO last week.  Here’s a few quick tips I picked up from the day: 1. Build your own voucher discount page There’s an increasing trend of consumers defaulting to organisations like QuidCo, or simply searching for ‘voucher codes’:       So why...
Preparing for mobile - are you ready?

Preparing for mobile – are you ready?

We recently came across the excellent report ‘Mobile Commerce: What consumers really want’ from EPIserver, and thought we should share some of the stand out facts they report. Hopefully all businesses realise by now that they need to have a mobile strategy in place.  UK smartphone ownership reached 58% in December 2012 and tablet ownership...
Milk is good for you (and your snowboarding!)

Milk is good for you (and your snowboarding!)

We all know that milk is good for you.  One of the first nutritional lessons children learn is that milk gives you strong bones and teeth. But who knew it could help you snowboard or skateboard? That’s the way it’s sold by Swissmilk.ch – milk is ‘your natural fitness programme’. Here’s a selection of some...
Six versions of the 'Harlem Shake' set in Ski Resorts

Six versions of the ‘Harlem Shake’ set in Ski Resorts

There’s only a small chance that by now you won’t know what the ‘Harlem Shake‘ craze is all about.   Let’s be honest, if the phrase ‘flogging a dead horse’ was perfect for anything, it’s this dying meme. But that doesn’t seem to stop the enthusiasm for creating new versions, and here are six of...
10 Facts about Poma, Doppelmayr and Ski Lifts

10 Facts about Poma, Doppelmayr and Ski Lifts

We all like a list.  Here’s 10 facts about Poma and Doppelmayr – producers of most of the world’s ski lifts.  The data was taken from this winter’s ‘Economic Panorama of Savoie Mont Blanc Ski Resorts’ (more interesting than it sounds!) 10 Facts about Poma, Doppelmayr and Ski Lifts 1. Poma (real name: Pomagalski) has...

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