Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Facebook Live: Advice, Tips and Best Practice

Facebook Live: Advice, Tips and Best Practice

Since Facebook launched their live streaming service ‘Facebook Live’ in 2015, this year usage has increased exponentially. Facebook’s initial strategy was to persuade celebrities to use the format, before it was opened to all US users in February 2016 and then rolled out globally later in the year.    ...
Game of Drones: Using Drones in Snowsports

Game of Drones: Using Drones in Snowsports

Drones are becoming more and more popular. We look at how they can be used within the snowsports industry. Last month Iain from Skipedia presented at LISTEX about some of the new technologies available and looked at their applications. This is a reprise of that presentation, covering some the key...
Attack of the Drones: New Technologies in Snowsports

Attack of the Drones: New Technologies in Snowsports

Last week, Iain from Skipedia presented at LISTEX 2016 covering new technologies such as drones, Facebook Live, 360 degree photo and videos and virtual reality. The event was recorded live via Facebook Live, so you can watch Iain’s presentation here:   You can also view Iain’s presentation on Slideshare:  ...
18 Takeaways from Brighton SEO, September 2016

18 Takeaways from Brighton SEO, September 2016

On Friday Iain Martin from Skipedia enjoyed a packed day of optimisation best practice at Brighton SEO – a free conference ‘helping search marketers meet, learn and do their job a little better’. It’s packed full of great speakers and the biggest problem is working out which of the seven...
What was Val Thorens' most successful Facebook post last winter?

What was Val Thorens’ most successful Facebook post last winter?

The season hasn’t quite finished yet in Val Thorens – the resort remains open until 08 May – but their most successful Facebook post is unlikely to change. There is of course no absolute definition of ‘success’ – what ranks more highly between Clicks, Likes, Comments and Shares? When it...
Interview with Thibaut Loubere, Community Manager, Val Thorens

Interview with Thibaut Loubere, Community Manager, Val Thorens

With 230,000 fans on Facebook, 20000 followers on Instagram and 15000 on Twitter Val Thorens is one of the most engaged ski resorts in the world. So during our recent visit to Val Thorens, Skipedia took the opportunity to catch up with Thibaut Loubere, Community Manager for the resort.  ...
Does size matter? Scaling the UK snowsports market.

Does size matter? Scaling the UK snowsports market.

The French are bigger than we are. So are the Americans. But does size matter? And to be specific, how big is ours? We speak, of course, of the size of the UK snowsports market. No more Crystal Industry Report In recent years the Crystal Ski Industry Report has always...
France Montagnes video goes viral

France Montagnes video goes viral

If you’ve been scrolling through Facebook in the last couple of days, you’ll probably have seen this great video from France Montagnes – currently going viral across the Internet. Overheard in Ski Resorts ‘Overheard in French Ski Resorts’ plays on the well-trodden meme previous seen in ‘Shit Snowboarders Say’ etc...
Should I buy a .ski domain extension?

Should I buy a .ski domain extension?

Since their official launch earlier this week, it has now been possible to buy a .ski domain extension. So for example it’s now possible to buy domains such as courchevel.ski or backcountry.ski And since that launch the most common question we’ve had at Skipedia is ‘Should I buy a .ski...
'I'm a modern-day Batman' says anti-ESF campaigner

‘I’m a modern-day Batman’ says anti-ESF campaigner

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
How MountainBase hit PR goldmine with promise to refund term time fines...

How MountainBase hit PR goldmine with promise to refund term time fines…

Marketing – sometimes the best ideas sink like a stone, sometimes they soar like a bird. In the last 24 hours MountainBase has transformed itself from a modest one chalet operator in Morzine to front page news, with press coverage worth tens of thousands of pounds. So, how did they...
How Tignes became sexy...

How Tignes became sexy…

We have noted before on Skipedia how sex sells, even in the snowports industry. Sex sells snow too… From the good old days of adverts for cigarettes to Oslo Vinterpark’s cheeky approach to marketing, sex has been a regular theme. But no one has outdone Tignes with their impressive and audacious...
K2 accused of using sex to sell ski boots

K2 accused of using sex to sell ski boots

K2 have been accused of resorting to sexist imagery to sell their ski boots. We feel its only fair to reproduce their ad, purely so you can make up your own mind about this gratuitous sexism: It appears creators of the K2 Pinnacle 130 ski boot have no shame, as they...
Why do chalet girls bake a cake every day?

Why do chalet girls bake a cake every day?

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
Latest entries

Article by Skipedia in RunABC South

Iain from Skipedia recently interviewed the reigning Great Britain 100km champion Paul Navesey for RunABC South magazine.   Paul is an ambassador for Profeet – specialists in custom sports footwear and one of Skipedia’s clients. Click on the image below to view a larger version of the article.    
Patagonia Donates 100% Global Sales on Black Friday

Patagonia Donates 100% Global Sales on Black Friday

As if we didn’t love the outdoors clothing brand Patagonia so much already, their ‘Black Friday’ offer really tipped the balance. In a world that sometimes feels obsessed with materialism, discounts and buying until you drop, Patagonia have made a statement with their own Black Friday deal. 100% of global sales will be donated The...
Dear Davina…Is the risk of injury while skiing really ‘extremely high’?

Dear Davina…Is the risk of injury while skiing really ‘extremely high’?

In the ski industry, we all know Channel 4’s ‘The Jump’.  It’s light-hearted, vacuous fun (even if it might be fixed). But were it not for the number of injuries in recent years, it’s unlikely the show would still be going into its fourth season. Injuries = Viewers If there’s one thing that TV executives...
France Montagnes Winter Launch 2016/17

France Montagnes Winter Launch 2016/17

Last week journalists and bloggers from the ski industry gathered to meet with representatives from French resorts and find out all the latest on the coming season. The event took place at the brand new Courthouse Shoreditch Hotel, with twenty different French resort present. Over sixty journalists were able to find out the latest news from...
Iain Martin from Skipedia Shortlisted for Writing Award

Iain Martin from Skipedia Shortlisted for Writing Award

Iain Martin from Skipedia was delighted to be recently shortlisted for ‘Best Online Article’ at the France Montagnes writing awards. The article in question was Iain’s report from the Les 2 Alpes Night Snowtrail in January 2016.                                    ...
Trail Running article by Skipedia in ‘Men's Running’ Magazine

Trail Running article by Skipedia in ‘Men’s Running’ Magazine

Iain Martin from Skipedia recently took part in the CCC ultramarathon – part of the UTMB trail running weekend. His report of the 101km race from Courmayeur in Italy to Chamonix in France was published online on ‘Men’s Running Magazine’ last week. You can read the full article on their website.        ...