Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Knowledge Is Powder Ski Podcast - Episode 13

Knowledge Is Powder Ski Podcast – Episode 13

In Episode 13 Jim and Iain discuss the merits of training indoors at Chelski v. grass skiing, see what Clanchief had to stay about us on Snowheads. There’s an interview with Dan and Lara from the snowsports charity Snowcamp about their new #switch180 campaign, plus Jim travels to Les Arcs for...
How much is an Olympic medal worth?

How much is an Olympic medal worth?

The XXIII Olympic Winter Games start tomorrow. Are you excited about it? Will you be getting up in the middle of the night to watch? Most importantly, will you get value for money from the Games? Team GB target is 4 medals Almost £30 million has been invested to this Olympic...
Is Ed Sheeran about to save the ski industry?

Is Ed Sheeran about to save the ski industry?

For years the snowsports industry has been debating how to bring new entrants to the market. Schools skiing, free lift passes for kids, changing half-term dates – there have been plenty of ideas thrown around. Perhaps all we needed was the omnipresent Ed Sheeran? Not content with filling the singles...
Behind the scenes at 'The Jump' 2017 in Kuhtai

Behind the scenes at ‘The Jump’ 2017 in Kuhtai

Last month Iain from Skipedia was lucky enough to be taken on a behind-the-scenes tour of ‘The Jump’ in Kuhtai.     The most entertaining season yet This fourth season of the show has perhaps been the most entertaining yet – probably because it has featured more skiing than in...
Interview with Thibaut Loubere, Community Manager, Val Thorens

Interview with Thibaut Loubere, Community Manager, Val Thorens

With 230,000 fans on Facebook, 20000 followers on Instagram and 15000 on Twitter Val Thorens is one of the most engaged ski resorts in the world. So during our recent visit to Val Thorens, Skipedia took the opportunity to catch up with Thibaut Loubere, Community Manager for the resort.  ...
France Montagnes video goes viral

France Montagnes video goes viral

If you’ve been scrolling through Facebook in the last couple of days, you’ll probably have seen this great video from France Montagnes – currently going viral across the Internet. Overheard in Ski Resorts ‘Overheard in French Ski Resorts’ plays on the well-trodden meme previous seen in ‘Shit Snowboarders Say’ etc...
'I'm a modern-day Batman' says anti-ESF campaigner

‘I’m a modern-day Batman’ says anti-ESF campaigner

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
How Tignes became sexy...

How Tignes became sexy…

We have noted before on Skipedia how sex sells, even in the snowports industry. Sex sells snow too… From the good old days of adverts for cigarettes to Oslo Vinterpark’s cheeky approach to marketing, sex has been a regular theme. But no one has outdone Tignes with their impressive and audacious...
K2 accused of using sex to sell ski boots

K2 accused of using sex to sell ski boots

K2 have been accused of resorting to sexist imagery to sell their ski boots. We feel its only fair to reproduce their ad, purely so you can make up your own mind about this gratuitous sexism: It appears creators of the K2 Pinnacle 130 ski boot have no shame, as they...
Why do chalet girls bake a cake every day?

Why do chalet girls bake a cake every day?

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
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Cauterets 'spring skiing' article on 'Skier and Snowboarder'

Cauterets ‘spring skiing’ article on ‘Skier and Snowboarder’

In January 2018, Iain from Skipedia went to Cauterets in the French Pyrenees as part of his work for ‘Go to the French Pyrenees‘. His article on ‘spring skiing’ was recently published on the ‘Skier and Snowboarder Magazine‘ website:   360 degree images During his trip Iain was also taking new 360 degree images for...
How a family of four can enjoy a ski holiday for just £246…

How a family of four can enjoy a ski holiday for just £246…

According to Erna Low, a family of four can enjoy a ski holiday for as little as £246. Admittedly, there are restrictions, the main being that you need to be able to travel in 1974. So, unless you have one of those clever Victorian police boxes, or another way of travelling through time, then sadly you’re...
Lies, Damn Lies, and Team GB Statistics (aka the Funding Propaganda War)

Lies, Damn Lies, and Team GB Statistics (aka the Funding Propaganda War)

Pyeongchang 2018 was Great Britain’s most successful Winter Olympic Games ever, with a record five medals won. It’s a real pleasure to write that statement and we’re delighted for all five medal winners (especially Billy Morgan, for whom the phrase ‘it couldn’t happen to a nicer guy’ has never been more apt). However, this record...
Why you should be skiing in the French Pyrenees...

Why you should be skiing in the French Pyrenees…

Iain from Skipedia went out to the French Pyrenees last month for the first time (since 1988…) and came back a complete convert. He was so impressed, he put together this video to explain a little more clearly what the different resorts have to offer, who they’re suitable for and the various options for travelling...
The Winter Olympics Ski Podcast - (sometimes) live from PyeongChang 2018

The Winter Olympics Ski Podcast – (sometimes) live from PyeongChang 2018

Jim and Iain have decided to up the ante for the Winter Olympics and produce a daily podcast for the duration of the Games. We’re aiming to give a quick summary to start your day, with some insight beyond what you’ll see in mainstream coverage and hopefully with a dash of humour. Make sure you...
Knowledge Is Powder Ski Podcast - Episode 10

Knowledge Is Powder Ski Podcast – Episode 10

In Episode 10 Jim and Iain were joined by Will Taylor, currently based out in South Korea and our ‘man on the ground’ for the Winter Olympics, and Jerry Blease, who has hosted celebrities including Sting and Seal in his La Clusaz chalet. Jerry reveals that Sting preferred cross country skiing and how Seal enjoyed...