Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Is Ed Sheeran about to save the ski industry?

Is Ed Sheeran about to save the ski industry?

For years the snowsports industry has been debating how to bring new entrants to the market. Schools skiing, free lift passes for kids, changing half-term dates – there have been plenty of ideas thrown around. Perhaps all we needed was the omnipresent Ed Sheeran? Not content with filling the singles...
Behind the scenes at 'The Jump' 2017 in Kuhtai

Behind the scenes at ‘The Jump’ 2017 in Kuhtai

Last month Iain from Skipedia was lucky enough to be taken on a behind-the-scenes tour of ‘The Jump’ in Kuhtai.     The most entertaining season yet This fourth season of the show has perhaps been the most entertaining yet – probably because it has featured more skiing than in...
Interview with Thibaut Loubere, Community Manager, Val Thorens

Interview with Thibaut Loubere, Community Manager, Val Thorens

With 230,000 fans on Facebook, 20000 followers on Instagram and 15000 on Twitter Val Thorens is one of the most engaged ski resorts in the world. So during our recent visit to Val Thorens, Skipedia took the opportunity to catch up with Thibaut Loubere, Community Manager for the resort.  ...
France Montagnes video goes viral

France Montagnes video goes viral

If you’ve been scrolling through Facebook in the last couple of days, you’ll probably have seen this great video from France Montagnes – currently going viral across the Internet. Overheard in Ski Resorts ‘Overheard in French Ski Resorts’ plays on the well-trodden meme previous seen in ‘Shit Snowboarders Say’ etc...
'I'm a modern-day Batman' says anti-ESF campaigner

‘I’m a modern-day Batman’ says anti-ESF campaigner

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
How Tignes became sexy...

How Tignes became sexy…

We have noted before on Skipedia how sex sells, even in the snowports industry. Sex sells snow too… From the good old days of adverts for cigarettes to Oslo Vinterpark’s cheeky approach to marketing, sex has been a regular theme. But no one has outdone Tignes with their impressive and audacious...
K2 accused of using sex to sell ski boots

K2 accused of using sex to sell ski boots

K2 have been accused of resorting to sexist imagery to sell their ski boots. We feel its only fair to reproduce their ad, purely so you can make up your own mind about this gratuitous sexism: It appears creators of the K2 Pinnacle 130 ski boot have no shame, as they...
Why do chalet girls bake a cake every day?

Why do chalet girls bake a cake every day?

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
Latest entries
The Knowledge is Powder Ski Podcast – Episode 4

The Knowledge is Powder Ski Podcast – Episode 4

This week, the world’s fastest snowboarder, Jamie Barrow, joins Iain and Jim to discuss his trip to North Korea earlier this year. As well as our glorious leader’s favourite ski resort, the pod also discuss hiding overnight in a snowdome, the likelihood that Ed Sheeran will end up on any ski playlist and British big...
The Knowledge is Powder Ski Podcast – Episode 3

The Knowledge is Powder Ski Podcast – Episode 3

This week, it’s a ‘Ski Show Special’ for Jim and Iain. Iain was at the show himself and caught up with a number of people including Ski Sunday presenters Graham Bell and Ed Leigh, Team GB skiercross athlete Emily Sarsfield and ex-England rugby player Simon Shaw. In latest news we look at the new cross-Paris...
Chamonix article by Skipedia in 'Men's Running Magazine'

Chamonix article by Skipedia in ‘Men’s Running Magazine’

In September 2017, Iain from Skipedia took part in the Trail Aiguilles Rouges ultra marathon in Chamonix in the French Alps. His article was published on the Men’s Running website:   You can view Iain’s video report from the race here:   Iain Martin stayed at the UCPA in Chamonix, booked through Action Outdoors. He works...
The Knowledge is Powder Ski Podcast - Episode 2

The Knowledge is Powder Ski Podcast – Episode 2

This week, Jim and Iain are joined by guest Dave from Ifyouski.com. We look at the collapse of Monarch and how it could affect your ski holiday, and ask the question ‘Are ski resorts basically the same?’ We also bust some myths about eating cake after skiing and find out if your boot needs a...
The Art & Science of Content Marketing – LISTEX Presentation

The Art & Science of Content Marketing – LISTEX Presentation

Last month Iain from Skipedia presented at the LISTEX forum on the topic ‘The Art & Science of Content Marketing’. He looked at the importance of having clear goals first for any campaign, then deciding on the format and platforms to be used. Iain included examples from the ski industry, including content by Crystal Ski,...
Where can you find a chalet with a sex dungeon?

Where can you find a chalet with a sex dungeon?

Where can you find a chalet with a sex dungeon? Who hasn’t asked that question when researching a ski holiday? Yes, ski-in ski-out is important, but are nipple clamps included? And forget about poached eggs for breakfast, are Yoni eggs on offer? Genuine Search Term The reason we ask is that we genuinely came across (so to...