Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

The Ski Podcast E15: Fondue, Piste Bashers & Peter Jackson

The Ski Podcast E15: Fondue, Piste Bashers & Peter Jackson

With the season now at an end, Jim and Iain discuss the best places for summer skiing, why fondue is making a comeback and whether Peter Jackson works as a boot fitter in Mt Dobson… Plus Jim interviews Vincent Doutres, head of the Cauterets Tourist Office, while Iain heads to...
Is Ed Sheeran about to save the ski industry?

Is Ed Sheeran about to save the ski industry?

For years the snowsports industry has been debating how to bring new entrants to the market. Schools skiing, free lift passes for kids, changing half-term dates – there have been plenty of ideas thrown around. Perhaps all we needed was the omnipresent Ed Sheeran? Not content with filling the singles...
Behind the scenes at 'The Jump' 2017 in Kuhtai

Behind the scenes at ‘The Jump’ 2017 in Kuhtai

Last month Iain from Skipedia was lucky enough to be taken on a behind-the-scenes tour of ‘The Jump’ in Kuhtai.     The most entertaining season yet This fourth season of the show has perhaps been the most entertaining yet – probably because it has featured more skiing than in...
Interview with Thibaut Loubere, Community Manager, Val Thorens

Interview with Thibaut Loubere, Community Manager, Val Thorens

With 230,000 fans on Facebook, 20000 followers on Instagram and 15000 on Twitter Val Thorens is one of the most engaged ski resorts in the world. So during our recent visit to Val Thorens, Skipedia took the opportunity to catch up with Thibaut Loubere, Community Manager for the resort.  ...
'I'm a modern-day Batman' says anti-ESF campaigner

‘I’m a modern-day Batman’ says anti-ESF campaigner

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
Why do chalet girls bake a cake every day?

Why do chalet girls bake a cake every day?

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
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Les Saisies family skiing article on InTheSnow

Les Saisies family skiing article on InTheSnow

Iain travelled to Les Saisies in the Beaufortain region of the French Alps with his family at Easter. His article on family skiing in the Espace Diamante region was published on InTheSnow Magazine’s website last month. Great for families: CGH Hameau du Beaufortain Iain stayed at the superb CGH Hameau du Beaufortain self catering apartments, booked through Erna...
Three Days in Les 3 Vallées

Three Days in Les 3 Vallées

With the best snow in a generation, what better season to sneak in a final few days in the world’s largest ski area…Les 3 Vallées. Day 1 My family have been lucky enough to ski in Les 3 Vallées several times before, so we didn’t waste our time. After dropping our bags at our Le Ski...
Knowledge Is Powder Ski Podcast - Episode 14

Knowledge Is Powder Ski Podcast – Episode 14

For our 14 episode Jim and Iain discussed the best snowsports April Fools, plus Iain visits The Snow Centre in Hemel Hempstead and we also talk to James Gambrill, founder of LISTEX. You can listen to The Knowledge is Powder Ski Podcast on Soundcloud (below), Stitcher and on iTunes. Give us your feedback… We would love...
Cauterets 'spring skiing' article on 'Skier and Snowboarder'

Cauterets ‘spring skiing’ article on ‘Skier and Snowboarder’

In January 2018, Iain from Skipedia went to Cauterets in the French Pyrenees as part of his work for ‘Go to the French Pyrenees‘. His article on ‘spring skiing’ was recently published on the ‘Skier and Snowboarder Magazine‘ website:   360 degree images During his trip Iain was also taking new 360 degree images for...
Knowledge Is Powder Ski Podcast - Episode 13

Knowledge Is Powder Ski Podcast – Episode 13

In Episode 13 Jim and Iain discuss the merits of training indoors at Chelski v. grass skiing, see what Clanchief had to stay about us on Snowheads. There’s an interview with Dan and Lara from the snowsports charity Snowcamp about their new #switch180 campaign, plus Jim travels to Les Arcs for the day on the snowtrain....
How a family of four can enjoy a ski holiday for just £246…

How a family of four can enjoy a ski holiday for just £246…

According to Erna Low, a family of four can enjoy a ski holiday for as little as £246. Admittedly, there are restrictions, the main being that you need to be able to travel in 1974. So, unless you have one of those clever Victorian police boxes, or another way of travelling through time, then sadly you’re...