Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Three Days in Les 3 Vallées

Three Days in Les 3 Vallées

With the best snow in a generation, what better season to sneak in a final few days in the world’s largest ski area…Les 3 Vallées. Day 1 My family have been lucky enough to ski in Les 3 Vallées several times before, so we didn’t waste our time. After dropping our...
Is Ed Sheeran about to save the ski industry?

Is Ed Sheeran about to save the ski industry?

For years the snowsports industry has been debating how to bring new entrants to the market. Schools skiing, free lift passes for kids, changing half-term dates – there have been plenty of ideas thrown around. Perhaps all we needed was the omnipresent Ed Sheeran? Not content with filling the singles...
Behind the scenes at 'The Jump' 2017 in Kuhtai

Behind the scenes at ‘The Jump’ 2017 in Kuhtai

Last month Iain from Skipedia was lucky enough to be taken on a behind-the-scenes tour of ‘The Jump’ in Kuhtai.     The most entertaining season yet This fourth season of the show has perhaps been the most entertaining yet – probably because it has featured more skiing than in...
Interview with Thibaut Loubere, Community Manager, Val Thorens

Interview with Thibaut Loubere, Community Manager, Val Thorens

With 230,000 fans on Facebook, 20000 followers on Instagram and 15000 on Twitter Val Thorens is one of the most engaged ski resorts in the world. So during our recent visit to Val Thorens, Skipedia took the opportunity to catch up with Thibaut Loubere, Community Manager for the resort.  ...
'I'm a modern-day Batman' says anti-ESF campaigner

‘I’m a modern-day Batman’ says anti-ESF campaigner

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
Why do chalet girls bake a cake every day?

Why do chalet girls bake a cake every day?

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
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Seasonal Businesses in Travel warn of dangers of ‘Hard Brexit’

Seasonal Businesses in Travel warn of dangers of ‘Hard Brexit’

The organisation Seasonal Businesses in Travel, or SBIT, have been working hard to make sure their message gets out about the risk to British companies and jobs from Brexit. Their latest release, in August 2018, warns of a ‘looming crisis’ and the possible impact of a ‘No-deal’ or ‘Hard Brexit’ when Britain leaves the EU....
What have you missed recently on 'The Ski Podcast'?

What have you missed recently on ‘The Ski Podcast’?

No doubt you already subscribe so you never miss an episode of The Ski Podcast (www.theskipodcast.com) but just in case, here are some highlights from the last few pods… Just click on the links to catch up: Interview with the La Rosiere Tourist Office about the new lifts and pistes that are opening this December...
29 Fascinating Ski Stats from around the World

29 Fascinating Ski Stats from around the World

We’ve taken a trawl through the excellent International Report on Snow & Mountain Tourism by industry expert Laurent Vanat to find some of the most fascinating ski stats about the snowsports industry. The report is available to download (in English and Chinese) for free here. All graphs were created by M Vanat and are contained within...
South Downs Way 100 Ultra Marathon article on RadSeason

South Downs Way 100 Ultra Marathon article on RadSeason

Iain recently completed the South Downs Way 100 ultra marathon. You can read his report on the race in this article on RadSeason: You can watch Iain’s video report on the race here: Trail Running articles by Iain You can also read other trail running articles by Iain about the Trail Aiguilles Rouges (2017) and...
La Folie Douce to open first hotel in Chamonix

La Folie Douce to open first hotel in Chamonix

La Folie Douce is diversifying beyond their highly successful ‘clubbing in the snow’ concept by opening their first hotel this December in Chamonix Mont Blanc. The new project is a joint venture between La Folie Douce et Les Hôtels (très) Particuliers. They will take over La Palace Le Savoy, formerly occupied by Club Med. Opening...
Record snowfall delays opening of Alpine mountain passes

Record snowfall delays opening of Alpine mountain passes

One of the consequences of the record snow season of 2017/18 is that many of the mountain passes around the Alps have been much more difficult to clear than in ‘normal’ years. Col de l’Iseran Even now, towards the end of June, some passes, such as the Col de l’Iseran in Val d’Isère have still not...