Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

How much is an Olympic medal worth?

How much is an Olympic medal worth?

The XXIII Olympic Winter Games start tomorrow. Are you excited about it? Will you be getting up in the middle of the night to watch? Most importantly, will you get value for money from the Games? Team GB target is 4 medals Almost £30 million has been invested to this Olympic...
Is Ed Sheeran about to save the ski industry?

Is Ed Sheeran about to save the ski industry?

For years the snowsports industry has been debating how to bring new entrants to the market. Schools skiing, free lift passes for kids, changing half-term dates – there have been plenty of ideas thrown around. Perhaps all we needed was the omnipresent Ed Sheeran? Not content with filling the singles...
Behind the scenes at 'The Jump' 2017 in Kuhtai

Behind the scenes at ‘The Jump’ 2017 in Kuhtai

Last month Iain from Skipedia was lucky enough to be taken on a behind-the-scenes tour of ‘The Jump’ in Kuhtai.     The most entertaining season yet This fourth season of the show has perhaps been the most entertaining yet – probably because it has featured more skiing than in...
Interview with Thibaut Loubere, Community Manager, Val Thorens

Interview with Thibaut Loubere, Community Manager, Val Thorens

With 230,000 fans on Facebook, 20000 followers on Instagram and 15000 on Twitter Val Thorens is one of the most engaged ski resorts in the world. So during our recent visit to Val Thorens, Skipedia took the opportunity to catch up with Thibaut Loubere, Community Manager for the resort.  ...
France Montagnes video goes viral

France Montagnes video goes viral

If you’ve been scrolling through Facebook in the last couple of days, you’ll probably have seen this great video from France Montagnes – currently going viral across the Internet. Overheard in Ski Resorts ‘Overheard in French Ski Resorts’ plays on the well-trodden meme previous seen in ‘Shit Snowboarders Say’ etc...
'I'm a modern-day Batman' says anti-ESF campaigner

‘I’m a modern-day Batman’ says anti-ESF campaigner

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
How Tignes became sexy...

How Tignes became sexy…

We have noted before on Skipedia how sex sells, even in the snowports industry. Sex sells snow too… From the good old days of adverts for cigarettes to Oslo Vinterpark’s cheeky approach to marketing, sex has been a regular theme. But no one has outdone Tignes with their impressive and audacious...
K2 accused of using sex to sell ski boots

K2 accused of using sex to sell ski boots

K2 have been accused of resorting to sexist imagery to sell their ski boots. We feel its only fair to reproduce their ad, purely so you can make up your own mind about this gratuitous sexism: It appears creators of the K2 Pinnacle 130 ski boot have no shame, as they...
Why do chalet girls bake a cake every day?

Why do chalet girls bake a cake every day?

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
Latest entries
Why you should be skiing in the French Pyrenees...

Why you should be skiing in the French Pyrenees…

Iain from Skipedia went out to the French Pyrenees last month for the first time (since 1988…) and came back a complete convert. He was so impressed, he put together this video to explain a little more clearly what the different resorts have to offer, who they’re suitable for and the various options for travelling...
The Winter Olympics Ski Podcast - (sometimes) live from PyeongChang 2018

The Winter Olympics Ski Podcast – (sometimes) live from PyeongChang 2018

Jim and Iain have decided to up the ante for the Winter Olympics and produce a daily podcast for the duration of the Games. We’re aiming to give a quick summary to start your day, with some insight beyond what you’ll see in mainstream coverage and hopefully with a dash of humour. Make sure you...
Knowledge Is Powder Ski Podcast - Episode 10

Knowledge Is Powder Ski Podcast – Episode 10

In Episode 10 Jim and Iain were joined by Will Taylor, currently based out in South Korea and our ‘man on the ground’ for the Winter Olympics, and Jerry Blease, who has hosted celebrities including Sting and Seal in his La Clusaz chalet. Jerry reveals that Sting preferred cross country skiing and how Seal enjoyed...
Pic du Midi off-piste article on InTheSnow

Pic du Midi off-piste article on InTheSnow

Last month, in January 2018, Iain from Skipedia went to the French Pyrenees to learn more about this mountain range that so often gets forgotten, behind all the focus on the Alps. Our experience was that the ski resorts of the French Pyrenees have a huge amount to offer. One of the highlights of the...
Knowledge Is Powder Ski Podcast - Episode 9

Knowledge Is Powder Ski Podcast – Episode 9

In Episode 9 Jim and Iain are joined by Krystelle Kubicki, Marketing Manager at Iglu Ski. The team talk about the epic storms that are sweeping Europe and covering the mountains and everything else in snow, while Jim tries to come up with a better word than Snowmaggedon. Are skiers boozers? We look at the latest...
Zermatt ski touring article on Rad Season

Zermatt ski touring article on Rad Season

In December 2017, Iain from Skipedia went to Zermatt as a guest of Matterhorn Chalets to try ski touring in the Swiss resort. His article was recently published on the adventure website RadSeason.com:   360 degree images During his trip Iain was also taking new 360 degree images for Matterhorn Chalets, which can be viewed...