Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Dear Davina…Is the risk of injury while skiing really ‘extremely high’?

Dear Davina…Is the risk of injury while skiing really ‘extremely high’?

In the ski industry, we all know Channel 4’s ‘The Jump’.  It’s light-hearted, vacuous fun (even if it might be fixed). But were it not for the number of injuries in recent years, it’s unlikely the show would still be going into its fourth season. Injuries = Viewers If there’s...
18 Takeaways from Brighton SEO, September 2016

18 Takeaways from Brighton SEO, September 2016

On Friday Iain Martin from Skipedia enjoyed a packed day of optimisation best practice at Brighton SEO – a free conference ‘helping search marketers meet, learn and do their job a little better’. It’s packed full of great speakers and the biggest problem is working out which of the seven...
What was Val Thorens' most successful Facebook post last winter?

What was Val Thorens’ most successful Facebook post last winter?

The season hasn’t quite finished yet in Val Thorens – the resort remains open until 08 May – but their most successful Facebook post is unlikely to change. There is of course no absolute definition of ‘success’ – what ranks more highly between Clicks, Likes, Comments and Shares? When it...
Interview with Thibaut Loubere, Community Manager, Val Thorens

Interview with Thibaut Loubere, Community Manager, Val Thorens

With 230,000 fans on Facebook, 20000 followers on Instagram and 15000 on Twitter Val Thorens is one of the most engaged ski resorts in the world. So during our recent visit to Val Thorens, Skipedia took the opportunity to catch up with Thibaut Loubere, Community Manager for the resort.  ...
Does size matter? Scaling the UK snowsports market.

Does size matter? Scaling the UK snowsports market.

The French are bigger than we are. So are the Americans. But does size matter? And to be specific, how big is ours? We speak, of course, of the size of the UK snowsports market. No more Crystal Industry Report In recent years the Crystal Ski Industry Report has always...
France Montagnes video goes viral

France Montagnes video goes viral

If you’ve been scrolling through Facebook in the last couple of days, you’ll probably have seen this great video from France Montagnes – currently going viral across the Internet. Overheard in Ski Resorts ‘Overheard in French Ski Resorts’ plays on the well-trodden meme previous seen in ‘Shit Snowboarders Say’ etc...
Should I buy a .ski domain extension?

Should I buy a .ski domain extension?

Since their official launch earlier this week, it has now been possible to buy a .ski domain extension. So for example it’s now possible to buy domains such as courchevel.ski or backcountry.ski And since that launch the most common question we’ve had at Skipedia is ‘Should I buy a .ski...
Lily drone camera takes selfie technology to new level

Lily drone camera takes selfie technology to new level

So you’ve got a GoPro and you’ve tried the helmet attachment, chesty strap and used a selfie stick.  The footage looks good and your mates loved your edit on Vimeo. So what’s next? Welcome to Lily…! The answer has to be a drone.  And if it’s a drone, then how...
'I'm a modern-day Batman' says anti-ESF campaigner

‘I’m a modern-day Batman’ says anti-ESF campaigner

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
How MountainBase hit PR goldmine with promise to refund term time fines...

How MountainBase hit PR goldmine with promise to refund term time fines…

Marketing – sometimes the best ideas sink like a stone, sometimes they soar like a bird. In the last 24 hours MountainBase has transformed itself from a modest one chalet operator in Morzine to front page news, with press coverage worth tens of thousands of pounds. So, how did they...
How Tignes became sexy...

How Tignes became sexy…

We have noted before on Skipedia how sex sells, even in the snowports industry. Sex sells snow too… From the good old days of adverts for cigarettes to Oslo Vinterpark’s cheeky approach to marketing, sex has been a regular theme. But no one has outdone Tignes with their impressive and audacious...
K2 accused of using sex to sell ski boots

K2 accused of using sex to sell ski boots

K2 have been accused of resorting to sexist imagery to sell their ski boots. We feel its only fair to reproduce their ad, purely so you can make up your own mind about this gratuitous sexism: It appears creators of the K2 Pinnacle 130 ski boot have no shame, as they...
Have Les Arcs made the worst ski resort ad ever?

Have Les Arcs made the worst ski resort ad ever?

Sometimes we see ads that impress us (like this easyJet ad).  Sometimes we see ads that don’t (this Three Valleys ad or this from Les Menuires). But rarely have we ever seen any promotion in the world of snowsports quite as bizarre as this from Les Arcs. Even without the inevitable thoughts...
Why do chalet girls bake a cake every day?

Why do chalet girls bake a cake every day?

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
Latest entries
France Montagnes Winter Launch 2016/17

France Montagnes Winter Launch 2016/17

Last week journalists and bloggers from the ski industry gathered to meet with representatives from French resorts and find out all the latest on the coming season. The event took place at the brand new Courthouse Shoreditch Hotel, with twenty different French resort present. Over sixty journalists were able to find out the latest news from...
Iain Martin from Skipedia Shortlisted for Writing Award

Iain Martin from Skipedia Shortlisted for Writing Award

Iain Martin from Skipedia was delighted to be recently shortlisted for ‘Best Online Article’ at the France Montagnes writing awards. The article in question was Iain’s report from the Les 2 Alpes Night Snowtrail in January 2016.                                    ...
Trail Running article by Skipedia in ‘Men's Running’ Magazine

Trail Running article by Skipedia in ‘Men’s Running’ Magazine

Iain Martin from Skipedia recently took part in the CCC ultramarathon – part of the UTMB trail running weekend. His report of the 101km race from Courmayeur in Italy to Chamonix in France was published online on ‘Men’s Running Magazine’ last week. You can read the full article on their website.        ...
Case Study: Le Ski score Viral Video win on Yorkshire Day

Case Study: Le Ski score Viral Video win on Yorkshire Day

Skipedia has been working with ski chalet specialists Le Ski for several years, managing their Adwords account and creating bespoke Content Marketing projects. Huge increase in distribution base Over the last two years, a mix of social-led promotions designed by Skipedia had led to an increase in the Facebook fan base of 400% and added...
Tignes article by Skipedia in ‘Love The Mountains' Magazine

Tignes article by Skipedia in ‘Love The Mountains’ Magazine

Earlier this year, Iain from Skipedia visited the Brighton & Hove Albion FC performance centre in Lancing. He interviewed Chris Hughton, manager of the club, about their pre-season training camp, held in Tignes in the French Alps. This article has now been published in ‘Love The Mountains’ – the summer activity magazine from the publishers...
Le Ski produce perfect ski industry response to Brexit

Le Ski produce perfect ski industry response to Brexit

On Tuesday of this week, Le Ski’s regular email newsletter hit our inbox…and made quite an impression. We don’t think there could be more of a perfect ski industry response to Brexit than this superb graphic. ‘Brexit will make no difference to the quality and delivery of your Le Ski chalet holiday…normal service has already...