Quechua is a brand I’ve always liked. Founded in 1997 in an apartment in Sallanches, it grew quickly to become one of the top ten mountain gear brands within just six years.
How? Well, distribution via Decathlon as their official mountain wear brand helped. But the key lies in the three tenets of the Quechua philosophy. All products should be:
– at the best price possible
So while The North Face or Patagonia might give you more kudos (and a more technical garment), Quechua leaves you more money in your pocket, but still with a quality, sustainable product.
I was at their HQ near Chamonix recently and liked this sign (pictured below), which I felt captured the company spirit. Even in the head office, you feel like you are in the mountains (the sign is the same as found on the walking trails in the Chamonix valley).
If an outdoors brand can capture that feeling, you know they have done their job well.