Following on from our look at the top resorts on Facebook in Austria and France, it’s now Scotland’s turn. With only five resorts, this didn’t take so long to research as the others, but please do let us know if we’ve any omissions or errors. In the meantime, here’s the Facebook chart for Scotland:
The Top 5 Scottish Ski Resorts on Facebook
1. Glenshee Ski Centre (4875 fans)
2. Nevis Range (2838)
3. Glencoe Mountain Resort (2525)
4. The Lecht (1351)
5. Cairngorm (379)
Glenshee has more Facebook fans than Val d’Isere
As you’d expect, the Scottish resorts don’t tend to have as many fans as the top European resorts, but it tickled us to see that Glenshee – which topped the Scottish list – has more Facebook fans than Val d’Isere…
As with other ski resorts, the resorts have chosen a variety of categories to describe themselves. The Lecht is a ‘Local Business’, with Glencoe a ‘Sports Venue’ and the Nevis Range in the more common ‘Sport/Recreation/Activities’ section. These categories don’t make a huge amount of difference to anything, but they do affect picture tagging options.
Individuals or Companies?
I was surprised to see that both Glenshee and Cairngorm have set up individual profile pages, rather than company pages. There are pros and cons of each option, but generally I would recommend all businesses have a ‘company’ fan page, as they offer more functionality. An ‘individual’ page can be a useful additional as part of the overall campaign.
BTW we did see that the Cairngorms National Park has a Facebook page with almost 5000 friends, but it’s not a ski resort specific page, so it was excluded.