I liked this offer from Helly Hansen that I came across this week.
Just ‘like’ the page to get some free stickers. It might not appeal to everyone, but something for nothing usually works, and will be winning them Facebook fans (they’re nearing 10,000). Like the page and it takes you through to a data collection form, offering you the chance to subscribe for their newsletter at the same time.
It’s not actually their landing page for non-fans (ie the page you arrive on if you haven’t ‘liked’ Helly Hansen already), but it is being promoted directly via Facebook. I haven’t seen any Facebook ads, but this would be a perfect sell and it wouldn’t surprise me if there was a campaign using this incentive.
Simple. Effective. Good use of Facebook.