There’s no shortage of people who like to use Twitter to talk about themselves, but how many use it for listening?
To paraphrase Oscar Wilde, there’s only one thing worse than being talked about on Twitter and that’s not knowing you’re being talked about on Twitter.
Monitor the conversation
When we act as Community Manager for clients, we monitor the conversation about a client’s brand and key phrases and participate in it on a regular basis.
Confidentiality prevents us sharing some of our own examples, but our recent Tweet about the use of QR codes prompted a reply from Inghams’ Marketing Manager, Louise Newton (who is launching QR codes as an integral part of their advertising).
What I found interesting was how that (public) conversation was monitored on Twitter:
First to follow up on the original Tweet was @Meticul, which monitors Tweets with the hashtag #QRcode and then aggregates them into a daily digest, tagging the original contributors. (You may have noticed a similar ski digest by @SkiPad).
This was followed by was @TheWineBot, which apparently searches for mentions of ‘wine’. They Retweeted Louise’s reply, with the cute addition ‘Enjoy your wine’. No sales pitch, just nice engagement.
Within three hours of Louise’s follow up reply, @LondonFoodBuzz had noted the mention of ‘Pizza Express’ and Retweeted again.
There’s no strict commercial advantage to any of these Tweets, although the Meticul example demonstrates how good use of hashtags in Twitter can increase your reach, and the WineBot does lead you to @TheWineGuide.
What is does show is how simple it is to monitor mentions on Twitter. So if you’re not doing this for your brand, then maybe it’s time to employ someone to do it for you…