The timing couldn’t be better. Only a few weeks after the press claimed that there is proof that the Yeti exists, Neilson launched their extremely addictive new Facebook game – the Ski Challenge, featuring Ziggy Snowdust, their resident Yeti.
Excellent Facebook engagement
The game, developed in partnership with France Montagnes, is simple to play, has funky music and is very hard to resist playing again. It’s excellent engagement, although only they will know how many players will actually submit their details to get on the leaderboard (the top score is 1655 – Skipedia’s highest was 170!).
Not the only proof that the Yeti exists…
Interestingly the Yeti theme is not exclusively Neilson’s territory this season. Tamworth Snowdome had their own unnamed Yeti on hand at the British Ski and Snowboard Show at the NEC this weekend – the challenge there being to guess his name.
And there are even Yetis in Avoriaz…
And finally, if there was any doubt about the existence of Yetis, we spotted this one in this excellent advert for Avoriaz currently appearing in the snowsports press: