Twitter launched a new redesign today that gives the social network a much improved look, as well as adding functionality.
The new design reorganises the page, putting Tweets in a right hand column – it remains to be seen if personalised background images will have to be adjusted to fit the new design.
The new @connect feature in the top menu shows your mentions, #discover shows you what’s trending, pointing you to relevant stories.
In addition to the design changes, it will also now be possible to embed Tweets, as you might embed a YouTube video. For example:
— Iain Martin (@skipedia) December8, 2011
More options for brands and cross-promotion
More significantly brands will be able to edit their page to make their logo and tagline more prominent, as well as allowing pages to choose a ‘promoted Tweet’ to highlight.
We’ll be following the developments closely, but for more information on how to maximise your exposure and reach via Twitter, please contact us.