A compelling video
Normally a 3:20 video would be pushing the boundaries, but despite featuring Barbie and very little snowboard or ski action, we couldn’t help watching to the end. Lesson – good content always wins the day.
Could we help find the anti-snow device? Well, no. We were too late. But plenty of their Facebook and Twitter fans followed the clues and Leah and Sidney eventually saved the resort – achieving some great engagement along the way.
But where is Barbie?
The problem with such great engagement is that the truth will out. Apparently Barbie is really a Bratz (we missed that detail).
So where is the real Barbie? I’m sure Schweitzer will follow up with an answer in their next great campaign.