Following our previous looks at French, Austrian and Italian ski resorts on Facebook, a look at Switzerland is certainly overdue.  Here’s the scores on the doors in February 2012:


The Top 10 Swiss Ski Resorts on Facebook

1. Laax – 22043 fans
2. Davos Klosters – 19116
3. Crans Montana – 10811
4. Zermatt – 9130
5. Verbier – 7629
6. St Moritz – 6050
7. Verbier St Bernard* – 4427
8. Leukerbad – 4393
9. Nendaz – 4250
10. Saas Fee – 4067

* Page for the Verbier region (ie Verbier, La Fouly, Champex-Lac, La Tzoumaz, Orsières, Vichères, etc).  This is what the page administrators told us:

“The Verbier page was created first. The VERBIER St-Bernard is a new touristic entity which group Verbier, Val de Bagnes, Pays du St-Bernard (La Fouly, Champex-Lac, Orsières, Vichères Liddes, up to the St-Bernard Pass) and La Tzoumaz. It was created in November 09.  We normally use the region page more than the ‘personal’ one. There are also pages for La Tzoumaz or La Fouly but they’re run by either the local ski school or the lift company.”

** We should also note that Obermutten (which does have two lifts) has almost 17000 fans, which would put it in third place on this list.   You can read all about their excellent Facebook campaign here.

Random Stats

  • 86% have a link to their Facebook page from their website’s home page
  • Only 62% have set up a personalised Facebook URL
  • Davos is the only resort to have selected ‘Ski Resort’ for the Type of Business field
  • Murren has the best Facebook name ever – ‘Murren Schilthorn 007’
  • Crans Montana has the most followers on Twitter (1228)

Official pages only

We looked at the 26 top resorts in Switzerland when compiling this list.

Please note that these are the ‘Official’ Facebook pages – as referred to from the official resort websites.  In many cases there are more popular Facebook pages for each resort, but they are (as far as we can tell) independent of the resort.

Please feel free to correct us on any of the above. Just drop us a line.  No research is perfect – all we can say is that if we couldn’t find any pages, then they should be marketed better!