Pity those brand managers who spend hours developing marketing strategy. Puma showed this week just how simple this business is!
Okay, not all of us can persuade a member of the British royal family to wear their brand, and not just wear it, but wear it while racing the world’s most famous athlete.
But that’s what happened when Prince Harry, third in line to the throne, staged a mock race with Olympic 100m champion Usain Bolt. HRH was in Jamaica when the world’s press captured him in these great photos: