Plenty of brands sponsor snow parks, but not many make one of the key features a super-sized version of their logo. ┬áBut that’s what Oakley have done in Cauterets in the Pyrenees.

A 14m module incorporating a huge Oakley logo was shipped in from Sweden and transferred to the Snowpark by helicopter

The 14m Oakley rail

Cauterets is perhaps a surprising choice, with other similar Oakley projects including Val d’Isere and Whistler, but the resort hopes to bring more and bigger events to their park over the next few seasons.

By Iain Martin