With Facebook’s IPO coming up fast, the company is working hard to add on new revenue streams.
Almost unnoticed during last month’s announcement that brand Pages would be converting to Timeline was Facebook’s new ‘Premium Offers’ for brands.
Mike Hoefflinger, Director of Global Business Marketing of Facebook described Premium Offers as ‘the best way to get your stories in front of more people, more often’.
Well, to paraphrase Mandy Rice-Davies, he would say that, wouldn’t he?
If you have looked at your Facebook Insights, you’ll be aware that very few of your individual posts ‘reach’ all of your fans. This may be to do with the time of your post, your Edgerank, or simply that your ‘fans’ have hidden your posts (how dare they?!).
Facebook’s new ‘Reach Generator’ is a new product that guarantees that 75% of your fans will see your brand’s content. According to Hoefflinger, during testing Ben & Jerry’s was able to double its total engagement.
Log out ads
While extra updates appearing in News Feeds are unlikely to be noticed by users, one innovation certainly will be. From April in the US, when users log out, they will be presented with an ad as they leave.
If you thought the uproar from users was vociferous after previous changes, just wait for this. And use it with care…!