‘Please Feed The Bra Tree’
That’s an attention grabbing line, isn’t it? The bra tree in question sat beside a chair lift in Mount Norquay this winter and was part of a campaign by ‘Axe’ deodorants (more well known as the Lynx brand in the UK).
Please feed the bra tree
The campaign also included cheeky chairlift safety bars and posters by chair lifts.
Peter Machalek, Adbloc’s senior partner, commented “AXE loved that their target audience would spend over 7m minutes captive on a chairlift with the AXE message unavoidably in their faces.”