Going through our emails on the weekend , we came across a great piece of marketing from Neilson.
Neilson’s Easter Egg campaign
The email outlined a special Easter Egg hunt competition – find the five Easter Eggs hidden on their website and win a £100 off voucher, plus 20 runners up prizes of Easter eggs.
Why we liked this…
1. It was sent over the Easter weekend, when users were likely to have the time to take part
2. The structure of the competition forces users to have a look around the website, clicking on pages they might not have visited otherwise. While there is a certain randomness to this, it does mean Neilson have more opportunity to present their product to visitors.
3. Everyone likes an Easter Egg hunt (and adults don’t get the chance to join in very often)