As the start of the season in the Southern Hemisphere gets nearer, Thredbo Ski Resort in Australia have been making great use of the Facebook Timeline Cover Photo.

They have been counting down the number of days to the start of the season since 37 days to go:

37 days to go…

By changing the Cover Photo every day, Thredbo are creating great visual content, but more importantly a sense of excitement from their fans.  The relatively high number of shares also improves their reach and engagement.

23 days to go…

It’s a simple, obvious way to use Facebook in the count down to the season.  It shows how a Cover Photo can be used effectively without breaking any of the official guidelines on Cover Photos.

At Skipedia, we are sure will be replicated by many other Northern Hemisphere resorts this winter.

12 days to go…

By Iain Martin