We have written before on Skipedia about how the rules on Facebook are rarely applied in practice. When brand pages such as Manchester United don’t worry, and Cover Photo rules are regularly ignored, even by reasonably large companies, then do the guidelines really matter?
Perhaps not, but while many brands run competitions, only a few truly work.
Surface 2 Air competition sends Facebook engagement crazy
Surface 2 Air Sports – a surfing and boarding company, with shops in Hythe, Poole and Hove – have recently shown that with the right prize and method of entry, you can achieve stellar results.
Their ‘Mega Giveaway‘ competition went live on Wednesday 20 June and just over a week later had been shared 16776 times and liked 4340 times.
Massive increase in Likes and PTAT
A look at their visible stats shows the impact on their Likes and PTAT figure since the competition started. Likes have increased by over 3000 and the PTAT percentage is currently an unbelievably high 230% (5% is quite good).
Facebook Competition Guidelines
Of course, Facebook rules state that this type of competition is not allowed and can be penalised by the page being removed completely.
You must not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, the act of liking a Page or checking in to a Place cannot automatically register or enter a promotion participant.
So, if you do decide to break the rules yourself, be mindful of the possible consequences.