A recent survey has shown that QR code use continues to rise in the UK – although only around 10% of smart phone owners have used them.

Scepticism remains of their effectiveness, but many companies have seen great results.

Heinz QR codes scanned over 1 million times

Last year Heinz put QR codes on ketchup bottles in restaurants in the States, as they wanted to highlight their new environmentally-friendly packaging.

Over 1 million consumers scanned the code, which took them to a mobile site where users could win prizes in a green knowledge trivia quiz.

Heinz means QR codes

 

By Iain Martin