When Tesco wanted to grown their market share in Korea, they were looking for options that would not involve increasing the number of stores.
After some super-brainstorming, they created a truly innovative multichannel campaign that combined outdoor advertising, mobile commerce and QR codes. And the results were extremely impressive.
Koreans are very hard working and time is at a premium. So Tesco Korea created virtual a supermarket on the underground system, using QR codes so that users could buy products with their smartphones for home delivery during their commuting time.
The campaign was very successful, with more than 10,000 people scanning the QR codes. New customer registrations increased by 76%, and online sales rose by 130%.
By Iain Martin