As the nights draw in, and the leaves fall from the trees, so the ski supplements start to appear in the printed media. Here’s a selection so far:
And what of online…
While press ads become fewer and fewer, increasing advertising spend is going online.
Scott Dunn have been using the Google Display Network (sorry, no screengrab), but top marks go to Crystal Ski who continue to make effective use of Criteo.
By Iain Martin