Social media managers already know that photos receive better engagement than regular posts. And the trend for infographics is an indicator that in a post-Pinterest world we like to consume our data visually.
Heck, research at 3M Corporation concluded that we process visuals 60,000 times faster than text.
The special offer as an infographic
So Inghams’ decision to share their special offers in visual format looks like a great move. A large amount of information is relayed quickly and effectively. Great snowsports marketing.
By Iain Martin