It’s hard not to like the marketing team at Direct Ski.
This time last year they were challenging Crystal to a punch up, this year it’s class war.
Although we’d question if Spencer is actually a posh name, the point is one the snowsports industry should encourage, if perhaps not in such crude terms. Skiing is for everyone, not just the toffs.
And in case you missed it, here is last year’s tremendous ad (and our blog about it).
By Iain Martin