But rarely have we ever seen any promotion in the world of snowsports quite as bizarre as this from Les Arcs.
Even without the inevitable thoughts it conjures of Jimmy Savile (another trusted, elderly gentleman with kids on his knee), would you let your children anywhere near this creation?
Seriously, what were they thinking?
Many thanks to Rick Greenwood for this spot. Skipedia would also like to add that Les Arcs is actually an excellent resort that is a great choice to take your family, despite this advert.
By Iain Martin