We love this guerilla marketing idea from Bláfjöll ski resort in Iceland (who knew?). It’s a simple idea, but brilliantly effective.
Simply dump a load of snow next to a busy road and stick a sign in it pointing to your resort. Hey, it’s only 30km, and you’re in your car already, why not head up there?
A great idea and easily extendible beyond ski resorts to other snowsports products and services.
Snow and a sign – good marketing doesn’t need to be complicated
By Iain Martin