Tourism Australia have recently launched their $4m ‘Best Jobs in the World’ campaign for 2013. Each of the jobs will showcase the best tourism attributes of each state and territory and comes with a six month salary worth $100,000.
Briton was first winner
This campaign has been grown significantly since the first ‘Best Job in the World’ competition back in 2009. That year, there was one job up for grabs – in Queensland – and it was won by Briton Ben Southall. This was Ben’s winning video entry:
Award winning campaign
The original campaign won two top awards in 2009 at the Cannes Lions International Advertising Festival. Dubbed the world’s best PR stunt, agency Nitro claim over $80m media space was generated.
Over 30,000 entries
Around 34680 video entries were received for the original campaign, which presented a challenge in itself, as all of them had to be viewed and and an additional 20,000 emails replied to. Tourism Queensland needed to employ 40 extra people simply to view the final 9000 videos submitted over the final weekend of competition.
That’s fine whey they are as good as this
But less so when they are like this:
By Iain Martin