Some images capture your attention more than others, and this unusual photo we saw on Facebook this morning was one of those.

val_tho_wanttoski

Val Thorens use #WantToSki hashtag

The picture piqued our interest, so we took a look at Twitter to see what was happening around that #WantToSki hashtag.   It turns out Val Thorens have built a whole campaign around it, as part of the lead up their winter 2013/14 opening:

vt_wantoski2

 

 

Yes, but no, but yes

We really like this concept, The series of videos on their YouTube channel are brilliant and the hashtag is a great idea.   But there are a couple of challenges:

1. Hashtag highjacking
This might just be a coincidence, but we noticed Ax 3 Domaines are using #WantToSki as well

ax

 

 

 

 

2. Random hashtag use
With something as simple as #WantToSki there is always the risk that the message will get lost among random Twitter posts using the same hahtag

random

 

 

 

But when it works, it works well

On the other hand, it was great to see some engagement.  Val Thorens noticed this Tweet and Retweeted it – hopefully we’ll see more great shots as the campaign moves on.

belle

So what are you waiting forPartagez vos #WantToSki‘…

 

By Iain Martin