We’ve seen some nice Facebook promotions by resorts before. This summer Verbier teased their fans to decide if they should open for a day.
Free skiing for Facebook fans
Currently Serre Chevalier are planning to start off the 2013/14 winter ski season with an exclusive ski day for their Facebook fans.
One day before the resort opens to the general public they are offering free skiing to the first 2000 Facebook fans to register, and day tickets for just €15 for everyone else.
The day on the mountain will be followed by a night of dance music, with DJs.
Immediate impact on Likes
There has been an immediate impact on Serre Chevalier’s Facebook likes, with around 2500 new Likes being added each week at present.
Their PTAT ratio has gone up by over 300% since the start of October.
We’ve signed up for our free lift pass, so we’ll keep you posted on the progress of this campaign.
By Iain Martin