These days all brands need to have a presence on social media. In many cases, it’s also sensible to maintain an identity on influential forums, such as Snowheads.
The fine line between contributing and spamming
However, if ever proof was needed that there is a fine line between contributing and simply spamming, take a look at this sequence from December of last year.
Certainly not the Ski Club of Great Britain‘s finest hour…
By Iain Martin