It seems that each time the snowsports industry gathers at LISTEX or other similar forums, we end up at the same conclusion.
We need one, unified body, to lead the industry forward.
And the key goal should be aimed at bringing lapsed skiers and snowboarders back into the market.
The SIA does this in the States
Maybe we should be looking over the pond for advice?
The SIA (Snowsport Industries of America) does exactly this. And this video, they produced to celebrate 60 years of the SIA hits just the right note for bring lapsed skiers back into the market:
So come on British ski industry, let’s make it happen!
By Iain Martin