Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Author Archive
Case Study: Le Ski score Viral Video win on Yorkshire Day

Case Study: Le Ski score Viral Video win on Yorkshire Day

Skipedia has been working with ski chalet specialists Le Ski for several years, managing their Adwords account and creating bespoke Content Marketing projects. Huge increase in distribution base Over the last two years, a mix of social-led promotions designed by Skipedia had led to an increase in the Facebook fan base of 400% and added...
Tignes article by Skipedia in ‘Love The Mountains' Magazine

Tignes article by Skipedia in ‘Love The Mountains’ Magazine

Earlier this year, Iain from Skipedia visited the Brighton & Hove Albion FC performance centre in Lancing. He interviewed Chris Hughton, manager of the club, about their pre-season training camp, held in Tignes in the French Alps. This article has now been published in ‘Love The Mountains’ – the summer activity magazine from the publishers...
Le Ski produce perfect ski industry response to Brexit

Le Ski produce perfect ski industry response to Brexit

On Tuesday of this week, Le Ski’s regular email newsletter hit our inbox…and made quite an impression. We don’t think there could be more of a perfect ski industry response to Brexit than this superb graphic. ‘Brexit will make no difference to the quality and delivery of your Le Ski chalet holiday…normal service has already...
Skipedia presentation 'Adwords for Mobile' at LISTEX

Skipedia presentation ‘Adwords for Mobile’ at LISTEX

Iain Martin moderated the afternoon session ‘The Future is Mobile’ at the LISTEX Summer Session last week. The afternoon started with a presentation from Google, followed by Iain’s presentation about ‘Adwords for Mobile’.  You can view the presentation below and the slidedeck on Slideshare here.  
Content Marketing Case Study: Video Content for Le Ski

Content Marketing Case Study: Video Content for Le Ski

Earlier this month, Skipedia went out to Courchevel 1650 to create some new video content for our client Le Ski. Our previous successful content marketing for Le Ski was designed to increase reach and brand awareness, and successfully added 10000 qualified addresses to their email newsletter list as well as 3000 followers to their Facebook...
9 Takeaways from 'Ski Debrief' about the business of French Ski Resorts

9 Takeaways from ‘Ski Debrief’ about the business of French Ski Resorts

Earlier this month the ‘Ski Debrief’ event took place in Val d’Isere and revealed a contrasting mix of results for French resorts this winter. Attendees included Laurent Reynaud from Domaine Skiable de France (DSF), Michel Giraudy (France Montagnes), Gerard Mattis (FPS), Michel Vion (FFS), Jean-Marc Silva (France Montagnes), Luc Reversade (Folie Douce), Alexis Dussilol (AirBnB)...