Skipedia is a blog full of fresh ideas about social media and snowsports.

We offer online marketing & PR consultancy for the ski and travel industry.

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Great Use of Drones in Ski Resorts by New Zealand Tourism

Great Use of Drones in Ski Resorts by New Zealand Tourism

Earlier this week, New Zealand Tourism introduced #nzdronie – as far as we know, the first tourism organisation to use drones to promote their destination. According to the video below, their drone will be appearing at different ski resorts in the South Island, offering holidaymakers the chance to let the drone take a unique video...
The 'Belle de Neige' chalet girl book: Reaching those unreachable places...

The ‘Belle de Neige’ chalet girl book: Reaching those unreachable places…

We recently managed to read ‘Belle de Neige’ – the funny, shocking, moving and at times horrifying exploits of one real-life season worker in an unnamed ski resort (that sounds a lot like Courchevel). A book for season workers It’s listed on Amazon as ‘women’s fiction’, but what they really need is a category for ‘ski...
France Montagnes make the most of Le Tour de France

France Montagnes make the most of Le Tour de France

This weekend the 2014 Tour de France hit the Alps. Although some of the famous Alpine climbs, such as Alpe d’Huez, the Galibier and the Col de Madelaine didn’t feature this year, the less well known ski resorts of Risoul and Chamrousse both hosted stage finishes. A win for France Montagnes France Montagnes – responsible...
How well is the ski industry optimising for mobile?

How well is the ski industry optimising for mobile?

Last night I spoke at Brighton Social Media, looking at ‘How is the ski industry optimising for mobile?’ My presentation, which is available on Slideshare, and has been embedded below, took a look at the rapid increase in smartphone use in the UK, and its implications for businesses (as outlined in a previous blog post)....
12 Stats about Smartphone Use in the Travel Industry

12 Stats about Smartphone Use in the Travel Industry

We are currently researching for a presentation next week at Brighton Social Media on ‘How is the ski industry optimising for mobile?’ We’ll post our conclusions after the presentation, but for now here are twelve stats about smartphone use and the travel industry: Twelve stats about smartphone use and the travel industry 80% of people...
The organisation and the video the British snowsports market needs...

The organisation and the video the British snowsports market needs…

It seems that each time the snowsports industry gathers at LISTEX or other similar forums, we end up at the same conclusion. We need one, unified body, to lead the industry forward. And the key goal should be aimed at bringing lapsed skiers and snowboarders back into the market. The SIA does this in the States...