Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

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The Knowledge is Powder Ski Podcast – Episode 4

The Knowledge is Powder Ski Podcast – Episode 4

This week, the world’s fastest snowboarder, Jamie Barrow, joins Iain and Jim to discuss his trip to North Korea earlier this year. As well as our glorious leader’s favourite ski resort, the pod also discuss hiding overnight in a snowdome, the likelihood that Ed Sheeran will end up on any ski playlist and British big...
Is Ed Sheeran about to save the ski industry?

Is Ed Sheeran about to save the ski industry?

For years the snowsports industry has been debating how to bring new entrants to the market. Schools skiing, free lift passes for kids, changing half-term dates – there have been plenty of ideas thrown around. Perhaps all we needed was the omnipresent Ed Sheeran? Not content with filling the singles charts earlier this year and being...
The Knowledge is Powder Ski Podcast – Episode 3

The Knowledge is Powder Ski Podcast – Episode 3

This week, it’s a ‘Ski Show Special’ for Jim and Iain. Iain was at the show himself and caught up with a number of people including Ski Sunday presenters Graham Bell and Ed Leigh, Team GB skiercross athlete Emily Sarsfield and ex-England rugby player Simon Shaw. In latest news we look at the new cross-Paris...
Chamonix article by Skipedia in 'Men's Running Magazine'

Chamonix article by Skipedia in ‘Men’s Running Magazine’

In September 2017, Iain from Skipedia took part in the Trail Aiguilles Rouges ultra marathon in Chamonix in the French Alps. His article was published on the Men’s Running website:   You can view Iain’s video report from the race here:   Iain Martin stayed at the UCPA in Chamonix, booked through Action Outdoors. He works...
The Knowledge is Powder Ski Podcast - Episode 2

The Knowledge is Powder Ski Podcast – Episode 2

This week, Jim and Iain are joined by guest Dave from Ifyouski.com. We look at the collapse of Monarch and how it could affect your ski holiday, and ask the question ‘Are ski resorts basically the same?’ We also bust some myths about eating cake after skiing and find out if your boot needs a...
The Art & Science of Content Marketing – LISTEX Presentation

The Art & Science of Content Marketing – LISTEX Presentation

Last month Iain from Skipedia presented at the LISTEX forum on the topic ‘The Art & Science of Content Marketing’. He looked at the importance of having clear goals first for any campaign, then deciding on the format and platforms to be used. Iain included examples from the ski industry, including content by Crystal Ski,...