Skipedia is a blog full of fresh ideas about social media and snowsports.

We offer online marketing & PR consultancy for the ski and travel industry.

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Is skiing hard, dangerous, fun or easy?

Is skiing hard, dangerous, fun or easy?

Google can give an interesting insight into the mind of the public. We have looked at this before on Skipedia when we considered how Google auto-complete could tell us about the industry. This is a more prosaic example… What is skiing? Dear Google user – don’t panic!  We reckon the answers are ‘maybe at first’, ‘not...
Great Use of Drones in Ski Resorts by New Zealand Tourism

Great Use of Drones in Ski Resorts by New Zealand Tourism

Earlier this week, New Zealand Tourism introduced #nzdronie – as far as we know, the first tourism organisation to use drones to promote their destination. According to the video below, their drone will be appearing at different ski resorts in the South Island, offering holidaymakers the chance to let the drone take a unique video...
The 'Belle de Neige' chalet girl book: Reaching those unreachable places...

The ‘Belle de Neige’ chalet girl book: Reaching those unreachable places…

We recently managed to read ‘Belle de Neige’ – the funny, shocking, moving and at times horrifying exploits of one real-life season worker in an unnamed ski resort (that sounds a lot like Courchevel). A book for season workers It’s listed on Amazon as ‘women’s fiction’, but what they really need is a category for ‘ski...
France Montagnes make the most of Le Tour de France

France Montagnes make the most of Le Tour de France

This weekend the 2014 Tour de France hit the Alps. Although some of the famous Alpine climbs, such as Alpe d’Huez, the Galibier and the Col de Madelaine didn’t feature this year, the less well known ski resorts of Risoul and Chamrousse both hosted stage finishes. A win for France Montagnes France Montagnes – responsible...
How well is the ski industry optimising for mobile?

How well is the ski industry optimising for mobile?

Last night I spoke at Brighton Social Media, looking at ‘How is the ski industry optimising for mobile?’ My presentation, which is available on Slideshare, and has been embedded below, took a look at the rapid increase in smartphone use in the UK, and its implications for businesses (as outlined in a previous blog post)....
12 Stats about Smartphone Use in the Travel Industry

12 Stats about Smartphone Use in the Travel Industry

We are currently researching for a presentation next week at Brighton Social Media on ‘How is the ski industry optimising for mobile?’ We’ll post our conclusions after the presentation, but for now here are twelve stats about smartphone use and the travel industry: Twelve stats about smartphone use and the travel industry 80% of people...