Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

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Content Marketing Case Study: Video Content for Le Ski

Content Marketing Case Study: Video Content for Le Ski

Earlier this month, Skipedia went out to Courchevel 1650 to create some new video content for our client Le Ski. Our previous successful content marketing for Le Ski was designed to increase reach and brand awareness, and successfully added 10000 qualified addresses to their email newsletter list as well as 3000 followers to their Facebook...
9 Takeaways from 'Ski Debrief' about the business of French Ski Resorts

9 Takeaways from ‘Ski Debrief’ about the business of French Ski Resorts

Earlier this month the ‘Ski Debrief’ event took place in Val d’Isere and revealed a contrasting mix of results for French resorts this winter. Attendees included Laurent Reynaud from Domaine Skiable de France (DSF), Michel Giraudy (France Montagnes), Gerard Mattis (FPS), Michel Vion (FFS), Jean-Marc Silva (France Montagnes), Luc Reversade (Folie Douce), Alexis Dussilol (AirBnB)...
What was Val Thorens' most successful Facebook post last winter?

What was Val Thorens’ most successful Facebook post last winter?

The season hasn’t quite finished yet in Val Thorens – the resort remains open until 08 May – but their most successful Facebook post is unlikely to change. There is of course no absolute definition of ‘success’ – what ranks more highly between Clicks, Likes, Comments and Shares? When it snows in October… However, in...
Rossignol cook up marketing partnership with top chefs

Rossignol cook up marketing partnership with top chefs

Snowsports brand Rossignol has recently announced it will be starting a marketing partnership with four top quality French chefs. This innovative concept will see chefs Christophe Aribert, Edouard Loubet, Emmanuel Renaut, Jean Sulpice joining Rossignol at some of the brand’s events.   Challenge des Chefs Etoiles The new partnership was announced at the Challenge des...
Why new Austria advert left us 'speechless'...

Why new Austria advert left us ‘speechless’…

We noticed this ad in the Guardian magazine this Saturday and couldn’t help but wonder ‘What on earth is going on here?’   Does this make you want to go to Austria? The key question to ask is ‘Does this ad make you more likely to travel to Austria?’ If you’re a bird-spotter, then possibly. But...
Mountain Heaven to offer skiing in Iran

Mountain Heaven to offer skiing in Iran

Every now and then one of the magazines runs a ‘hero’ feature on skiing in Iran – amazing photos, but generally out of reach of the general public. But that may be about to change.  Last month, Nick Williams – MD of Mountain Heaven – visited Dizin ski resort in Iran, with a view to...