Skipedia is a blog full of fresh ideas about social media and snowsports.

We offer online marketing & PR consultancy for the ski and travel industry.

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Lily drone camera takes selfie technology to new level

Lily drone camera takes selfie technology to new level

So you’ve got a GoPro and you’ve tried the helmet attachment, chesty strap and used a selfie stick.  The footage looks good and your mates loved your edit on Vimeo. So what’s next? Welcome to Lily…! The answer has to be a drone.  And if it’s a drone, then how about a bet on the...
Winter is coming...

Winter is coming…

It’s now mid-summer, which officially means that…’Winter is Coming’ So if you’re missing the snow – and missing Game of Thrones – you might like this photo of Drogon, spotted recently in the Alps…     Article by Iain Martin
19 Soundbites from the LISTEX Summer Session 2015

19 Soundbites from the LISTEX Summer Session 2015

Earlier this month saw the 2nd LISTEX Summer Session, held at The Snow Centre in Hemel Hempstead. The event saw a record turnout and standing room only for the forum events.  Here’s 19 soundbites to give you a flavour of the day:   I still don’t know why shops don’t let you lick skis –...
Attack of the Lederhosen Zombies: A nightmare we can all relate to...

Attack of the Lederhosen Zombies: A nightmare we can all relate to…

If you’ve spent some time in the Alps, you can probably see how it would happen. One minute you’re having fun at apres-ski, downing a few Jägerbombs and dancing on the table.  The next you’re surrounded by flesh-eating zombies…and it’s even worse than that: they’re wearing lederhosen! ‘It’s all downhill from here!’ Filmed in the South...
'Meet the Ski Experts' from 1986...

‘Meet the Ski Experts’ from 1986…

We love this flyer from 1986 we found tucked away in at the back of a cupboard. If the chance to go skiing for ‘only £3.50′ wasn’t good enough, check out the list of the ‘ski experts’ you can meet for a chance to book your 1986/87 ski holiday. Who remembers Yugotours, Intasun, Sunmed, Horizon...
How to minimise your unsubscribes...

How to minimise your unsubscribes…

An email we received this week (shown below) demonstrates a well-thought out approach for dealing with newsletter unsubscribes from InTheSnow Magazine.     Unsubscribes are inevitable You can’t please all of the people all of the time, and some of them will end up unsubscribing from your newsletters. However, one simple follow up email – such...