Skipedia is a blog full of fresh ideas about social media and snowsports.

We offer online marketing & PR consultancy for the ski and travel industry.

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Are Neilson being modest about their ski numbers?

Are Neilson being modest about their ski numbers?

TTG Digital recently carried a revealing interview with Richard Bowen-Doyle, chairman of Neilson Active Holidays since  their management buy-out from Thomas Cook last year.   More guests in winter, more profit in summer Among the interesting stats revealed include: The turnover is £75 million to £80 million They carry 40,000 passengers to 9 beach clubs in...
The Top 40 Ski Resorts on Facebook (Relatively)

The Top 40 Ski Resorts on Facebook (Relatively)

We have previously looked on Skipedia at which ski resorts in France, Austria and Italy and across Europe have the most Facebook fans. But how useful are absolute figures? Surely you would expect a resort with more visitors to have more Facebook fans? We thought we’d look more closely at the figures to find out who is...
Is skiing hard, dangerous, fun or easy?

Is skiing hard, dangerous, fun or easy?

Google can give an interesting insight into the mind of the public. We have looked at this before on Skipedia when we considered how Google auto-complete could tell us about the industry. This is a more prosaic example… What is skiing? Dear Google user – don’t panic!  We reckon the answers are ‘maybe at first’, ‘not...
Great Use of Drones in Ski Resorts by New Zealand Tourism

Great Use of Drones in Ski Resorts by New Zealand Tourism

Earlier this week, New Zealand Tourism introduced #nzdronie – as far as we know, the first tourism organisation to use drones to promote their destination. According to the video below, their drone will be appearing at different ski resorts in the South Island, offering holidaymakers the chance to let the drone take a unique video...
The 'Belle de Neige' chalet girl book: Reaching those unreachable places...

The ‘Belle de Neige’ chalet girl book: Reaching those unreachable places…

We recently managed to read ‘Belle de Neige’ – the funny, shocking, moving and at times horrifying exploits of one real-life season worker in an unnamed ski resort (that sounds a lot like Courchevel). A book for season workers It’s listed on Amazon as ‘women’s fiction’, but what they really need is a category for ‘ski...
France Montagnes make the most of Le Tour de France

France Montagnes make the most of Le Tour de France

This weekend the 2014 Tour de France hit the Alps. Although some of the famous Alpine climbs, such as Alpe d’Huez, the Galibier and the Col de Madelaine didn’t feature this year, the less well known ski resorts of Risoul and Chamrousse both hosted stage finishes. A win for France Montagnes France Montagnes – responsible...