Skipedia is a blog full of fresh ideas about social media and snowsports.

We offer online marketing & PR consultancy for the ski and travel industry.

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14 Takeaways from the Ski Club of Great Britain Industry Report 2014

14 Takeaways from the Ski Club of Great Britain Industry Report 2014

Phones are getting bigger, movies are getting longer, but ski industry reports are getting smaller. Last week, Crystal Holidays released their annual Ski Industry Report – it totalled just 8 pages and took five minutes to cover.  In contrast, their 2013 report was 23 pages long and included significantly more analysis. No estimate of market size...
Crystal Ski Take Digital Customer Service to a New Level

Crystal Ski Take Digital Customer Service to a New Level

The Crystal Ski Industry Report today was less about the state of the market and more about their own digital innovations. Market size down 3.6% Perhaps it was the right decision not to focus on a market that was estimated to have fallen another 3.6% since 2012/13. Simon Cross, President of Crystal Ski, commented that...
12 Things We Learned At The ABTOF French Ski Launch 2014

12 Things We Learned At The ABTOF French Ski Launch 2014

Journalists, tour operators and resorts gathered in London today for the annual ABTOF and AtoutFrance ski conference – the official French ski launch for this winter season. Here’s some quick snippets that we picked up from the day:   Ski Famille won the ABTOF award for Best Innovation – for their absolutely brilliant idea (although...
Are Neilson being modest about their ski numbers?

Are Neilson being modest about their ski numbers?

TTG Digital recently carried a revealing interview with Richard Bowen-Doyle, chairman of Neilson Active Holidays since  their management buy-out from Thomas Cook last year.   More guests in winter, more profit in summer Among the interesting stats revealed include: The turnover is £75 million to £80 million They carry 40,000 passengers to 9 beach clubs in...
The Top 40 Ski Resorts on Facebook (Relatively)

The Top 40 Ski Resorts on Facebook (Relatively)

We have previously looked on Skipedia at which ski resorts in France, Austria and Italy and across Europe have the most Facebook fans. But how useful are absolute figures? Surely you would expect a resort with more visitors to have more Facebook fans? We thought we’d look more closely at the figures to find out who is...
Is skiing hard, dangerous, fun or easy?

Is skiing hard, dangerous, fun or easy?

Google can give an interesting insight into the mind of the public. We have looked at this before on Skipedia when we considered how Google auto-complete could tell us about the industry. This is a more prosaic example… What is skiing? Dear Google user – don’t panic!  We reckon the answers are ‘maybe at first’, ‘not...