Skipedia is a blog full of fresh ideas about social media and snowsports.

We offer online marketing & PR consultancy for the ski and travel industry.

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British Snowboarder Jake Terry Aims to Emulate Olympic Success on Junior Freeride World Tour

British Snowboarder Jake Terry Aims to Emulate Olympic Success on Junior Freeride World Tour

After Jenny Jones’ tremendous success at the Sochi Winter Olympic Games, interest in snowboarding in the UK has never been higher. With three top 10 finishes in the slopestyle, there’s clearly plenty of talent in the UK, but not all of it is in the Olympic events. Jake Terry – up and coming junior snowboarder...
Five Snowsports Videos of 'Happy' by Pharrell Williams

Five Snowsports Videos of ‘Happy’ by Pharrell Williams

‘Clap along if you feel like a room without a roof” We all know the lyric, we all know the song.  Pharrell Williams’ ‘Happy’ has been a phenomenal global success since it was released in November 2013. A massive improvement on the Harlem Shake No doubt inspired by the original collection of videos posted to...
Esprit Ski Hit The Spot With Great Video Content

Esprit Ski Hit The Spot With Great Video Content

With so much noise in social media to work your way through, it can be hard to make an impression. That’s why Esprit Ski has stood out for us this season for the quality and quantity of their video content. The best resource that most tour operators have is their staff that in resort. What...
'Do It For Denmark' - Danish Travel Agent campaign goes viral

‘Do It For Denmark’ – Danish Travel Agent campaign goes viral

You have to hand it to Danish travel agency Spies Rejser, their new ‘Do It For Denmark’ campaign is going viral, fast. The video leading the campaign was only posted yesterday and already has 385,000 views. Do It for Denmark Spies Travel have scored an instant success with their tongue-in-cheek competition, notionally aimed at addressing...
Ski Beat advert suggests poor season for UK ski companies

Ski Beat advert suggests poor season for UK ski companies

The travel section of The Guardian this weekend featured this full page ad (see below) from Ski Beat that we found very worrying, even if it’s great for the consumer. The ad itself looks great. The message is clear: ‘End of Season Chalet Clearance Sale’, with ’Massive reductions’. And there’s a reminder that you can ‘SAVE...
How MountainBase hit PR goldmine with promise to refund term time fines...

How MountainBase hit PR goldmine with promise to refund term time fines…

Marketing – sometimes the best ideas sink like a stone, sometimes they soar like a bird. In the last 24 hours MountainBase has transformed itself from a modest one chalet operator in Morzine to front page news, with press coverage worth tens of thousands of pounds. So, how did they do it? It started with...

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