Skipedia is a blog full of fresh ideas about social media and snowsports.

We offer online marketing & PR consultancy for the ski and travel industry.

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23 Takeaways from Searchmetrics SEO Ranking Factors report

23 Takeaways from Searchmetrics SEO Ranking Factors report

Searchmetrics recently released their annual SEO Ranking Factors & Rank Correlations white paper.   You can download the entire document here, but if you’re pressed for time here, here’s 23 takeaways to get you thinking… Content High quality, relevant content is increasingly the focus of search Content is no longer an addition to, but is the...
Crystal Ski Deliver On Digital Promise

Crystal Ski Deliver On Digital Promise

Back in September we reported on Crystal Ski’s plans to take digital customer service to a new level.   Impressive and ambitious, but realistic? At the time, we were impressed, but dubious about how realistic some of their plans were. Crystal revealed that all 700 overseas employees would be equipped with iPads, each featuring bespoke...
YouGov reveals Snowboarders read the Financial Times and drive Audis

YouGov reveals Snowboarders read the Financial Times and drive Audis

You may recently have read about the YouGov Profiler – launched at the Festival of Marketing last month. It is a database tool built from surveys of almost 200,000 people and shows you the habits, likes and characteristics of anyone who might like a certain person, brand or hobby. We took a look at the...

You can’t buy happiness, but you can buy a ski holiday.

If there was ever a single body for promoting the snowsports industry – an idea that gets discussed at every LISTEX – we think this would make a great ad…     Photo courtesy Erna Low
'Out with the old, in with the new': Ski Boot Fit at Profeet

‘Out with the old, in with the new': Ski Boot Fit at Profeet

I’ve known Profeet – either via Natives or Skipedia – since they were founded by Hamish Wolfenden in 2001. While I’ve tried out their Run Lab several times, it was only last month that I first experienced the ski boot fit service. I can’t believe I waited so long! Vintage 1997 ski boots I worked my lastski season...
New French/English 'Ski Instructor' Phrasebook

New French/English ‘Ski Instructor’ Phrasebook

When we first read about the new ‘Passe-Partout’ English/French phrasebook for ski resort professionals, we did wonder if someone was having a cheeky joke. The last few seasons have seen two British/French legal actions, with Le Ski’s ‘ski hosting’ case and Simon Butler‘s still going through the appeal process. Time for an entente? So maybe...