Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer online marketing & PR consultancy for the ski and travel industry.

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Freeze Big Air Brings Snowboarding to London Olympic Stadium

Freeze Big Air Brings Snowboarding to London Olympic Stadium

Big news for British snowboard and freestyle fans as the long-rumoured Big Air competition in London has now been confirmed. And the super-exciting news is that it will take place on Saturday 14 November 2015 at the Queen Elizabeth Olympic Stadium – helping to keep the Olympic theme after the success at Sochi 2014.   World...
Yorkshire Tea virtual reality cricket misses a chance

Yorkshire Tea virtual reality cricket misses a chance

As well as snowsports, the Skipedia team is also fond of the occasional game of cricket. So when we saw that England sponsor Yorkshire Tea were offering a chance to try some virtual reality cricket, we stepped up to the crease immediately. Oculus Rift As with our recent blog about virtual reality experiences, the go-to...
Happy Socks take snowboarding into the skies

Happy Socks take snowboarding into the skies

You’d think that selling socks is not much of a sexy business: feet pong and socks are often hidden under jeans, whether skinny or not. But Happy Socks don’t buy any of that.  Their recent promo shows that if you’ve got an imagination (and a decent marketing budget) you can convert a great content marketing...
Why are dogs in the snow so cute?

Why are dogs in the snow so cute?

In 2014 we pondered on why pictures of cars covered by snow are so appealing.  But they are nothing compared to cute pictures of dogs in the snow…   It started when we watched this wonderful video featuring the snow patrol dogs of Snowmass:   But it turns out there are loads of cute dogs...
Lily drone camera takes selfie technology to new level

Lily drone camera takes selfie technology to new level

So you’ve got a GoPro and you’ve tried the helmet attachment, chesty strap and used a selfie stick.  The footage looks good and your mates loved your edit on Vimeo. So what’s next? Welcome to Lily…! The answer has to be a drone.  And if it’s a drone, then how about a bet on the...
Winter is coming...

Winter is coming…

It’s now mid-summer, which officially means that…’Winter is Coming’ So if you’re missing the snow – and missing Game of Thrones – you might like this photo of Drogon, spotted recently in the Alps…     Article by Iain Martin