Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Author Archive
Les Menuires article by Skipedia in 'Skier & Snowboarder' Magazine

Les Menuires article by Skipedia in ‘Skier & Snowboarder’ Magazine

We were delighted to see that Iain’s article about family skiing in Les Menuires has been published in the December/January issue of ‘Skier & Snowboarder‘ magazine.     Iain travelled to the French resort in Les 3 Vallees ski area in March. Les Menuires won ‘Best Family Ski Resort’ in the 2015 Snow Awards and...
Have Obergurgl created the best ski resort video of 2016?

Have Obergurgl created the best ski resort video of 2016?

Every ski resort creates video footage and so they should – according to Cisco’s Visual Networking Index, video will account for 80% of all consumer Internet traffic by 2019. So with so much video content being created, it can be hard to cut through the dross and get noticed. Hats off to Obergurgl then, for...
UK Snowsports Industry optimistic, but Brexit beckons

UK Snowsports Industry optimistic, but Brexit beckons

The latest survey from the Snowsports Industries of Great Britain shows that so far this season, the UK industry has benefited from improved exchange rates and good sales. The survey was compiled by members of SIGB and 91% of the responses were from retailers, agents or distributors     The impact of Brexit to date...
When does The Jump 2017 start and who is on it?

When does The Jump 2017 start and who is on it?

If you love skiing it’s hard not to have a marmite relationship with Channel 4’s ‘reality in the snow’ programme ‘The Jump’. It doesn’t help our industry when Davina McCall says dumb things such as ‘your chances of getting injured (while skiing) are extremely high’.   Non-skiers think skiing is dangerous However, if The Jump...

Article by Skipedia in RunABC South

Iain from Skipedia recently interviewed the reigning Great Britain 100km champion Paul Navesey for RunABC South magazine.   Paul is an ambassador for Profeet – specialists in custom sports footwear and one of Skipedia’s clients. Click on the image below to view a larger version of the article.    
Patagonia Donates 100% Global Sales on Black Friday

Patagonia Donates 100% Global Sales on Black Friday

As if we didn’t love the outdoors clothing brand Patagonia so much already, their ‘Black Friday’ offer really tipped the balance. In a world that sometimes feels obsessed with materialism, discounts and buying until you drop, Patagonia have made a statement with their own Black Friday deal. 100% of global sales will be donated The...