Skipedia is a blog full of fresh ideas about social media and snowsports.

We offer online marketing & PR consultancy for the ski and travel industry.

Author Archive
How Adidas & Alistair Brownlee made '25% off' look like a bad deal...

How Adidas & Alistair Brownlee made ‘25% off’ look like a bad deal…

We all love a deal, but there’s few things worse than a ‘special deal’ that isn’t a deal at all. When I saw this Tweet from Olympic-winning triathlete Alistair Brownlee, I was excited – ‘Hey, I’m a friend of Alistair Brownlee and that’s earned me 25% off Adidas gear’. It’s great marketing by delivering a real...
Zermatt article in 'The Skier & Snowboarder' magazine

Zermatt article in ‘The Skier & Snowboarder’ magazine

Skipedia doesn’t just create online content. This is an article for ‘The Skier & Snowboarder Magazine’ that Iain wrote after a visit to Zermatt earlier this season. Iain enjoyed a visit to Zermatlantis – the historically-themed underground museum in Zermatt.  Just click on the image to see a large version of the article.    ...
Why superheroes don’t guarantee super marketing...

Why superheroes don’t guarantee super marketing…

You’d think Spiderman would be a super-heroic way to sell, but take a look at this forlorn Spidey we recently noticed tramping the streets of Brighton: Great idea, poorly executed On the face of it, it’s a great idea: it certainly gets your attention – the first goal of any marketing. You might even be...
Why It's Not Cool To Make Sexist Snowboards (& six other thoughts)

Why It’s Not Cool To Make Sexist Snowboards (& six other thoughts)

We search the Interweb for the best and latest insights into the world of snowsports so you don’t have to. Here are this week’s seven super snippets:   1. Go Eskimo, Go Nosepost Will you ever control your smartphone with your nose?  You will if you download the Nosepost app. This amusing video explains how...
Was Channel 4's 'The Jump' fixed?

Was Channel 4’s ‘The Jump’ fixed?

It’s been a month now since the second season of ‘The Jump’ on Channel 4 finished, and how we miss it. But was there trouble in paradise? More viewers, fewer injuries It’s fair to say that it was a success. Viewing figures were up and the consensus was that it was a big improvement, thanks to more...
The 10 Best Apps You've (Probably) Never Heard Of

The 10 Best Apps You’ve (Probably) Never Heard Of

There are now over a million apps available on IoS and Android devices. Only 14% of smartphone users don’t use an app at all on a regular basis, and according to Neilson’s most recent research, the average number of apps used per month is 26.8.   So which apps should make it onto your phone?...