Skipedia is a blog full of fresh ideas about social media and snowsports.

We offer online marketing & PR consultancy for the ski and travel industry.

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Mammut win by combining humour with passion

Mammut win by combining humour with passion

The company that began in a small ropeworks in Dintikon, Switzerland has recently been celebrating its 150th anniversary through a unique advertising campaign. The campaign has been built around outstanding photos that entertain, amuse, impress – but always retain the core brand messages at their heart: this is a brand that loves the mountains. By...
The Evolution of the Desk (1980-today)

The Evolution of the Desk (1980-today)

We have no idea who made this, but it’s brilliant…  
La Tania meets Gordon Ramsay (but who won?)

La Tania meets Gordon Ramsay (but who won?)

Ramsay’s Kitchen Nightmares has been running on Channel 4 since 2004.  The final series of the programme has just started, focussing specifically on Europe’s holiday hotspots, and is called ‘Ramsay’s Costa del Nightmares‘ The successful show shows the celebrity chef attempt to convert struggling restaurants using his unique and direct approach. Ramsey meets T. Wall...
Saint Gervais: '3rd France ski area'...

Saint Gervais: ‘3rd France ski area’…

Flush with the excitement of hosting the newest Folie Douce to hit the Alps, Saint Gervais has been gilding the lily slightly in their advertising to the UK market. We noticed this ad in the October issue of Ski and Snowboard Magazine – ‘445km of slopes’ and ‘3rd France ski area’ (sic). It is true...
14 Takeaways from the Ski Club of Great Britain Industry Report 2014

14 Takeaways from the Ski Club of Great Britain Industry Report 2014

Phones are getting bigger, movies are getting longer, but ski industry reports are getting smaller. Last week, Crystal Holidays released their annual Ski Industry Report – it totalled just 8 pages and took five minutes to cover.  In contrast, their 2013 report was 23 pages long and included significantly more analysis. No estimate of market size...
Crystal Ski Take Digital Customer Service to a New Level

Crystal Ski Take Digital Customer Service to a New Level

The Crystal Ski Industry Report today was less about the state of the market and more about their own digital innovations. Market size down 3.6% Perhaps it was the right decision not to focus on a market that was estimated to have fallen another 3.6% since 2012/13. Simon Cross, President of Crystal Ski, commented that...