Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Author Archive
Dear Davina…Is the risk of injury while skiing really ‘extremely high’?

Dear Davina…Is the risk of injury while skiing really ‘extremely high’?

In the ski industry, we all know Channel 4’s ‘The Jump’.  It’s light-hearted, vacuous fun (even if it might be fixed). But were it not for the number of injuries in recent years, it’s unlikely the show would still be going into its fourth season. Injuries = Viewers If there’s one thing that TV executives...
France Montagnes Winter Launch 2016/17

France Montagnes Winter Launch 2016/17

Last week journalists and bloggers from the ski industry gathered to meet with representatives from French resorts and find out all the latest on the coming season. The event took place at the brand new Courthouse Shoreditch Hotel, with twenty different French resort present. Over sixty journalists were able to find out the latest news from...
Iain Martin from Skipedia Shortlisted for Writing Award

Iain Martin from Skipedia Shortlisted for Writing Award

Iain Martin from Skipedia was delighted to be recently shortlisted for ‘Best Online Article’ at the France Montagnes writing awards. The article in question was Iain’s report from the Les 2 Alpes Night Snowtrail in January 2016.                                    ...
18 Takeaways from Brighton SEO, September 2016

18 Takeaways from Brighton SEO, September 2016

On Friday Iain Martin from Skipedia enjoyed a packed day of optimisation best practice at Brighton SEO – a free conference ‘helping search marketers meet, learn and do their job a little better’. It’s packed full of great speakers and the biggest problem is working out which of the seven concurrent sessions to attend. While...
Trail Running article by Skipedia in ‘Men's Running’ Magazine

Trail Running article by Skipedia in ‘Men’s Running’ Magazine

Iain Martin from Skipedia recently took part in the CCC ultramarathon – part of the UTMB trail running weekend. His report of the 101km race from Courmayeur in Italy to Chamonix in France was published online on ‘Men’s Running Magazine’ last week. You can read the full article on their website.        ...
Case Study: Le Ski score Viral Video win on Yorkshire Day

Case Study: Le Ski score Viral Video win on Yorkshire Day

Skipedia has been working with ski chalet specialists Le Ski for several years, managing their Adwords account and creating bespoke Content Marketing projects. Huge increase in distribution base Over the last two years, a mix of social-led promotions designed by Skipedia had led to an increase in the Facebook fan base of 400% and added...