Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

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Tignes article by Skipedia in ‘Love The Mountains' Magazine

Tignes article by Skipedia in ‘Love The Mountains’ Magazine

Earlier this year, Iain from Skipedia visited the Brighton & Hove Albion FC performance centre in Lancing. He interviewed Chris Hughton, manager of the club, about their pre-season training camp, held in Tignes in the French Alps. This article has now been published in ‘Love The Mountains’ – the summer activity magazine from the publishers...
Skipedia presentation 'Adwords for Mobile' at LISTEX

Skipedia presentation ‘Adwords for Mobile’ at LISTEX

Iain Martin moderated the afternoon session ‘The Future is Mobile’ at the LISTEX Summer Session last week. The afternoon started with a presentation from Google, followed by Iain’s presentation about ‘Adwords for Mobile’.  You can view the presentation below and the slidedeck on Slideshare here.  
Content Marketing Case Study: Video Content for Le Ski

Content Marketing Case Study: Video Content for Le Ski

Earlier this month, Skipedia went out to Courchevel 1650 to create some new video content for our client Le Ski. Our previous successful content marketing for Le Ski was designed to increase reach and brand awareness, and successfully added 10000 qualified addresses to their email newsletter list as well as 3000 followers to their Facebook...
9 Takeaways from 'Ski Debrief' about the business of French Ski Resorts

9 Takeaways from ‘Ski Debrief’ about the business of French Ski Resorts

Earlier this month the ‘Ski Debrief’ event took place in Val d’Isere and revealed a contrasting mix of results for French resorts this winter. Attendees included Laurent Reynaud from Domaine Skiable de France (DSF), Michel Giraudy (France Montagnes), Gerard Mattis (FPS), Michel Vion (FFS), Jean-Marc Silva (France Montagnes), Luc Reversade (Folie Douce), Alexis Dussilol (AirBnB)...
What was Val Thorens' most successful Facebook post last winter?

What was Val Thorens’ most successful Facebook post last winter?

The season hasn’t quite finished yet in Val Thorens – the resort remains open until 08 May – but their most successful Facebook post is unlikely to change. There is of course no absolute definition of ‘success’ – what ranks more highly between Clicks, Likes, Comments and Shares? When it snows in October… However, in...
Rossignol cook up marketing partnership with top chefs

Rossignol cook up marketing partnership with top chefs

Snowsports brand Rossignol has recently announced it will be starting a marketing partnership with four top quality French chefs. This innovative concept will see chefs Christophe Aribert, Edouard Loubet, Emmanuel Renaut, Jean Sulpice joining Rossignol at some of the brand’s events.   Challenge des Chefs Etoiles The new partnership was announced at the Challenge des...