Skipedia is a blog full of fresh ideas about social media and snowsports.

We offer online marketing & PR consultancy for the ski and travel industry.

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Caesar Crowdsourcing For ESF Graffiti Art

Caesar Crowdsourcing For ESF Graffiti Art

Regular visitors to Skipedia may recall our suggestion that Banksy had visited Meribel last winter season. This homage to Banksy’s famous ‘Kissing Policemen’ was seen on on the Altiport chairlift in March 2014:   Render unto Caesar… We can reveal that the artist behind this work is in fact Caesar and he has plans for...
Austria Take On France With New Infographic

Austria Take On France With New Infographic

Austria has traditionally suffered in comparisons with France – you’ll be familiar with the some of the arguments: It’s too low and the ski areas are too small Austria v. France But Austria has gone on the front foot with this well-thought out infographic, focussing on season length, resort height, glaciers and snow parks. Evidently...
The Future of Google

The Future of Google

Last month we attending the excellent biannual Brighton SEO. Among the many impressive presenters, Ian Miller looked at the future of Google. Some of the themes covered below will be familiar to anyone who has read Dave Eggers’ prescient novel ‘The Circle’ – a fictional account of a technology company that has terrifying ambitions. Google...
'I had that Austrian Tourism in the back of my cab once...'

‘I had that Austrian Tourism in the back of my cab once…’

Austrian Tourism have just launched a new marketing campaign in London – using a black cab. The taxi is covered in wrap around branding, but has the twist that on certain days, customers will be able to win a free holiday. Customers can win a holiday The promotion was launched by Graham Bell earlier this...
Great 'Tube Map' Content Marketing from AliKats

Great ‘Tube Map’ Content Marketing from AliKats

We loved this piece of content marketing we came across recently from the Morzine-based company, AliKats Mountain Holidays:     Ticks all the boxes for good content It ticks all the boxes for good content: 1. It’s entertaining 2. It’s interesting 3. It’s informative Shareable and branded On top of that it’s very shareable (it’s...
Quick Response Sees Lidl Win After Sainsbury's #Fail

Quick Response Sees Lidl Win After Sainsbury’s #Fail

Aha!  We love quick thinking from a digital team… Massive credit to the marketing team at Lidl for their quick response after Sainsbury’s accidentally displayed a poster encouraging staff to persuade customers to spend more money – this is brilliant! Click on the photo to see it more clearly…