Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

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17 UK Ski Market Insights from the Club Med 2018 Report

17 UK Ski Market Insights from the Club Med 2018 Report

A new Club Med survey ‘The Changing Landscape of the Ski Market’ suggests that ski holidays are holding up well, despite the uncertainty over Brexit. Here are 17 key facts we took from the report:   Brexit  84% of Brits still likely to go on a skiing or snowboarding holiday despite Brexit 34% said Brexit...
LG Trail Ultra article by Skipedia on Men's Running

LG Trail Ultra article by Skipedia on Men’s Running

Iain’s article on the LG Trail – a 110km ultra marathon from Lausanne to Geneva – was recently published on Men’s Running Magazine.   Iain flew to Switzerland with Swiss. He wore Brooks Cascadia trail shoes with custom insoles provided by Profeet.co.uk   Other Articles on Men’s Running Iain has previous written for Men’s Running Magazine...
Would you want to go to a ski resort that's 'like the Tube'?

Would you want to go to a ski resort that’s ‘like the Tube’?

See if you can spot the difference between these two snowsports ads using UK public transport messages to promote themselves. One makes sense, one has clearly never used the London Underground! Like the Tube… Seriously? No-one ever said: “You know what? I really want to go to a ski resort that’s ‘like the Tube’.”   Discover...
What have you missed recently on 'The Ski Podcast'?

What have you missed recently on ‘The Ski Podcast’?

No doubt you already subscribe so you never miss an episode of The Ski Podcast (www.theskipodcast.com) but just in case, here are some highlights from the last few pods… Just click on the links to catch up: Jim visited Chill Factore – the north west’s premier snow slope (Episode 22) Why are so many ski...
Seven Snowy Stats about the French Mountains

Seven Snowy Stats about the French Mountains

At the recent France Montagnes press event in London, Skipedia came across the following snowy stats about the French mountains:   Proportion of France covered by mountains                                     23% Average price per day of a French ski holiday, per person             €81 Average ski holiday budget, per person                                             €429 Average daily price of a...
The Top 8 French Ski Resorts in 2018

The Top 8 French Ski Resorts in 2018

‘Montagne Leaders’ magazine have recently published their annual survey, showing which resorts have generated the most lift pass revenue. The Savoie region of France contributed 46% of the 1.3 billion euros of revenue, followed by the Haute Savoie (26%, €355m) and Isère (9%, €123m). The Top 8 French Ski Resorts: Chamonix-Mont-Blanc La Plagne Val Thorens/Orelle...