Skipedia teams up with Expedient Marketing & PR
Skipedia is delighted to announce that as of 25 May 2012, we will be joining forces with Expedient Marketing & Public Relations. Expedient Co-Founder and MD, James Gambrill said: “We are delighted that Iain Martin from Skipedia has decided to join forces with us. Expedient already offers industry-leading marketing services, but Iain’s expertise in social...
Natives (1999-2011)
Post-seasons my first UK-based job was with Crystal Holidays as Product Manager on their schools programme. This was before Crystal had been purchased by TUI in 1998 and it was still independent and extremely dynamic. I worked very closely with some of the key figures that had driven the company’s success and was lucky enough...
Seasons (1988-1997)
When I graduated there was never any debate that I was going to do a season. In December 1988, I headed to Chatel to be a Ski Guide for Bladon Lines. It was a terrible snow season, but I had a fantastic time. After a few years living in Australia, I returned to the Alps...
My first ski business (1985-1988)
I arrived at Birmingham University to discover that I wasn’t quite as good a skier as I had thought. I made the ‘B’ Team in my first year, racing in Alpe d’Huez and quickly became involved in the ski club. By the second year, I was on the committee and effectively running my first ski business. We were the...
Early days on snow (1962-1984)
Mum and Dad met in a ski resort (Obergurgl, 1962). And if you count back from the day that an overdue and heavy baby was delivered by C-section in 1966, it looks like I was conceived in a ski resort too. I guess I was destined to end up in the snowsports industry. My folks...
A blog about the snowsports industry?
I love the snowsports and travel industries and I’m always finding stuff that’s interesting about it. And I like sharing ideas. So, here we go… Most of the content will be about marketing, and how resorts, tour operators, events and brands go about promoting themselves. That’s my main area of interest. But I guess...