Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Iain
Pic du Midi off-piste article on InTheSnow

Pic du Midi off-piste article on InTheSnow

Last month, in January 2018, Iain from Skipedia went to the French Pyrenees to learn more about this mountain range that so often gets forgotten, behind all the focus on the Alps. Our experience was that the ski resorts of the French Pyrenees have a huge amount to offer. One of the highlights of the...
Zermatt ski touring article on Rad Season

Zermatt ski touring article on Rad Season

In December 2017, Iain from Skipedia went to Zermatt as a guest of Matterhorn Chalets to try ski touring in the Swiss resort. His article was recently published on the adventure website RadSeason.com:   360 degree images During his trip Iain was also taking new 360 degree images for Matterhorn Chalets, which can be viewed...
Murren Inferno article in Skier & Snowboarder Magazine

Murren Inferno article in Skier & Snowboarder Magazine

In January 2017, Iain from Skipedia took part in ‘The Inferno‘ – the largest amateur downhill ski race in the world – in Murren in the Swiss Alps. His article was recently published in Skier & Snowboarder Magazine: Iain travelled to Murren as a guest of Switzerland Tourism and Murren Schilthorn ski resort.  The 75th...
Chamonix article by Skipedia in 'Men's Running Magazine'

Chamonix article by Skipedia in ‘Men’s Running Magazine’

In September 2017, Iain from Skipedia took part in the Trail Aiguilles Rouges ultra marathon in Chamonix in the French Alps. His article was published on the Men’s Running website:   You can view Iain’s video report from the race here:   Iain Martin stayed at the UCPA in Chamonix, booked through Action Outdoors. He works...
The Art & Science of Content Marketing – LISTEX Presentation

The Art & Science of Content Marketing – LISTEX Presentation

Last month Iain from Skipedia presented at the LISTEX forum on the topic ‘The Art & Science of Content Marketing’. He looked at the importance of having clear goals first for any campaign, then deciding on the format and platforms to be used. Iain included examples from the ski industry, including content by Crystal Ski,...
The Knowledge is Powder Ski Podcast

The Knowledge is Powder Ski Podcast

How many long winter evenings have you spent wondering why there isn’t a good ski podcast around? Or even any ski podcast? Well, there’s no guarantees over quality, but now your commutes and jogs around the park can be filled by listening to the ‘The Knowledge is Powder Ski Podcast‘. Earlier this week, Iain Martin...