Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Iain
The Art & Science of Content Marketing – LISTEX Presentation

The Art & Science of Content Marketing – LISTEX Presentation

Last month Iain from Skipedia presented at the LISTEX forum on the topic ‘The Art & Science of Content Marketing’. He looked at the importance of having clear goals first for any campaign, then deciding on the format and platforms to be used. Iain included examples from the ski industry, including content by Crystal Ski,...
The Knowledge is Powder Ski Podcast

The Knowledge is Powder Ski Podcast

How many long winter evenings have you spent wondering why there isn’t a good ski podcast around? Or even any ski podcast? Well, there’s no guarantees over quality, but now your commutes and jogs around the park can be filled by listening to the ‘The Knowledge is Powder Ski Podcast‘. Earlier this week, Iain Martin...
Kuhtai article by Skipedia in ‘Skier & Snowboarder’ magazine

Kuhtai article by Skipedia in ‘Skier & Snowboarder’ magazine

In February 2017, Iain from Skipedia went out to Kuhtai in the Austrian Tirol for a family ski weekend trip, that also included sightseeing in Innsbruck. His article has now been published in Issue 1 2017/18 of ‘Skier & Snowboarder’ Magazine:        
Thames Meander & Bunbury Half Marathon Articles in Men's Running Magazine

Thames Meander & Bunbury Half Marathon Articles in Men’s Running Magazine

As well as writing about snowsports, Iain from Skipedia is a keen runner and takes part in a variety of races around the world. Last month he had articles published in the magazine and online about the Thames Meander Marathon in London and the Three Waters Half Marathon in Bunbury, Western Australia. Click on the...
Les Menuires article by Skipedia in 'Skier & Snowboarder' Magazine

Les Menuires article by Skipedia in ‘Skier & Snowboarder’ Magazine

We were delighted to see that Iain’s article about family skiing in Les Menuires has been published in the December/January issue of ‘Skier & Snowboarder‘ magazine.     Iain travelled to the French resort in Les 3 Vallees ski area in March. Les Menuires won ‘Best Family Ski Resort’ in the 2015 Snow Awards and...
Article by Skipedia in RunABC South

Article by Skipedia in RunABC South

Iain from Skipedia recently interviewed the reigning Great Britain 100km champion Paul Navesey for RunABC South magazine.   Paul is an ambassador for Profeet – specialists in custom sports footwear and one of Skipedia’s clients. Click on the image below to view a larger version of the article.