Skipedia is a blog full of fresh ideas about social media and snowsports.

We offer online marketing & PR consultancy for the ski and travel industry.

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HSBC Hit The Spot With Cycling Video Ad

HSBC Hit The Spot With Cycling Video Ad

We came across the ad – created for HSBC by Saatchi & Saatchi – earlier this week and were impressed. Advertisers know that cycling is the new black and this ad works that concept perfectly. HSBC’s Premier account is aimed at high earning individuals, typically men, and what aspiring forty-something wouldn’t spend a few seconds...
'Do It For Denmark' - Danish Travel Agent campaign goes viral

‘Do It For Denmark’ – Danish Travel Agent campaign goes viral

You have to hand it to Danish travel agency Spies Rejser, their new ‘Do It For Denmark’ campaign is going viral, fast. The video leading the campaign was only posted yesterday and already has 385,000 views. Do It for Denmark Spies Travel have scored an instant success with their tongue-in-cheek competition, notionally aimed at addressing...
Travel Heat Map by Google shows importance of Search

Travel Heat Map by Google shows importance of Search

This study was performed a couple of years ago, but all the data still has relevance for companies working within the travel industry. The research was made in the Google Shopper Sciences ‘Zero Moment of Truth‘ study in March 2011 and looked at the actions of 500 consumers in the Travel industry. The heat map...
K2 accused of using sex to sell ski boots

K2 accused of using sex to sell ski boots

K2 have been accused of resorting to sexist imagery to sell their ski boots. We feel its only fair to reproduce their ad, purely so you can make up your own mind about this gratuitous sexism: It appears creators of the K2 Pinnacle 130 ski boot have no shame, as they have even posted a ‘Making...
"I'm having a fag!" - Tobacco Ads and Skiing

“I’m having a fag!” – Tobacco Ads and Skiing

If you were around back in the 90s, you might remember the Red Ski Tour that used to visit the Alps. While aerial skiers dressed in red one-pieces would perform flips over a kicker, the MC would shout out cryptic messages for the crowd: ‘I’m not allowed to tell you the name of tonight’s sponsors,...
Why Adwords Enhanced Campaigns are not as Enhanced as they could be...

Why Adwords Enhanced Campaigns are not as Enhanced as they could be…

If you are running an Adwords campaign you may have already upgraded your account to an ‘Enhanced Campaign’.  If you haven’t upgraded yet, you might as do so as all accounts will be automatically upgraded in July 2013. Why Enhanced Campaigns? There are many great features of the new Enhanced Campaigns.  Google’s general motivation is...