Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Advertising
"I'm having a fag!" - Tobacco Ads and Skiing

“I’m having a fag!” – Tobacco Ads and Skiing

If you were around back in the 90s, you might remember the Red Ski Tour that used to visit the Alps. While aerial skiers dressed in red one-pieces would perform flips over a kicker, the MC would shout out cryptic messages for the crowd: ‘I’m not allowed to tell you the name of tonight’s sponsors,...
Why Adwords Enhanced Campaigns are not as Enhanced as they could be...

Why Adwords Enhanced Campaigns are not as Enhanced as they could be…

If you are running an Adwords campaign you may have already upgraded your account to an ‘Enhanced Campaign’.  If you haven’t upgraded yet, you might as do so as all accounts will be automatically upgraded in July 2013. Why Enhanced Campaigns? There are many great features of the new Enhanced Campaigns.  Google’s general motivation is...
Milk is good for you (and your snowboarding!)

Milk is good for you (and your snowboarding!)

We all know that milk is good for you.  One of the first nutritional lessons children learn is that milk gives you strong bones and teeth. But who knew it could help you snowboard or skateboard? That’s the way it’s sold by Swissmilk.ch – milk is ‘your natural fitness programme’. Here’s a selection of some...
Do paid search results perform better than organic search results?

Do paid search results perform better than organic search results?

We recently saw this fascinating research from Bunnyfoot suggesting paid search performs better than organic search. Consumers don’t realise paid ads are adverts Their survey showed some stand-out facts: 40% of consumers don’t realise that Google Adwords are actually ads 81% of users clicked on paid results rather than organic results It’s certainly true that...
Oslo Vinterpark take a cheeky '50 Shades of Grey' approach to introduce new chairlift

Oslo Vinterpark take a cheeky ’50 Shades of Grey’ approach to introduce new chairlift

When Oslo Vinterpark replaced their old t-bars with a new six-seater chairlift, it seems they took their inspiration from ’50 Shades of Grey’. We’re not entirely sure if a t-bar has ever caused bruises as bad as these, but why let the facts get in the way of a great marketing campaign (created by Anti...
Ischgl target UK market with new TV advert

Ischgl target UK market with new TV advert

Although not unknown in the UK market, it is rare to see ski advertising on British TV. Crystal Ski advertised on TV last year This time last year, buoyed by Travel Alberta’s marketing dollars, Crystal Ski ran their first ever TV advert.  The ad screened nationally during the winter on Channel 4, Film 4, E4...