Skipedia is a blog full of fresh ideas about social media and snowsports.

We offer online marketing & PR consultancy for the ski and travel industry.

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Red Bull win Sochi Olympics awareness over official sponsors

Red Bull win Sochi Olympics awareness over official sponsors

Research has shown that Red Bull came out of the Sochi Games with a higher association with the event than any of the official sponsors. P&G best of the rest Media tracking company Global Language Monitor calculated the figures. Second in the list were P&G, who were recognised to have run one of the most...
New Branding for Méribel to 'Méribel Vallée'

New Branding for Méribel to ‘Méribel Vallée’

This winter’s press pack for Méribel landed in our inbox today and the first thing we noticed was the resort has a brand new logo. New logo for Méribel Out goes ‘Coeur des 3 vallées’ and in comes a new focus on ‘Méribel Vallée’. [In case you missed it, the new logo integrates the 'M' of Méribel and...
The North Face build strong marketing platform for launch of Steep Series range

The North Face build strong marketing platform for launch of Steep Series range

While out in Chamonix last week at the Freeride World Tour, Skipedia took the opportunity to interview Anders Ollgaard, Brand Manager Action Sports EMEA from The North Face. The company’s long term mission is “to become the global leader in snowsport apparel”.  With that in mind, 98% of their winter collection has changed for 2013/14...
Chamonix introduces new brand identity, Facebook page and Twitter competition

Chamonix introduces new brand identity, Facebook page and Twitter competition

Close observers of the industry will have noticed that the French resort of Chamonix has rebranded since last season. When we met Anne-Laure Du Chattel at Grand Ski 2012, she had just started in her role as head of marketing for the resort. Du Chattel came to snowsports from outside the industry (her previous employer...
A Ski Resort Rebrand Case Study: Val Thorens United

A Ski Resort Rebrand Case Study: Val Thorens United

Last week Skipedia met with Gregory Guzzo, director of the Val Thorens Tourist Office to discuss the process and rationale behind their recent rebrand to ‘Val Thorens United’. Skipedia: What were the reasons for this change? Gregory Guzzo:  The ski market is approaching maturity.  Competition within travel, particularly on the internet, is increasing faster than...
Crystal Ski introduce impressive Facebook Timeline

Crystal Ski introduce impressive Facebook Timeline

Following our recent article on Facebook Timelines already introduced by British tour operators, we were interested to see that the UK’s largest tour operator introduced their own Timeline yesterday. Crystal Holidays have been confident users of social media and have invested resources to ensure they have a strong social media presence.  So it was no surprise...