Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Branding
A Ski Resort Rebrand Case Study: Val Thorens United

A Ski Resort Rebrand Case Study: Val Thorens United

Last week Skipedia met with Gregory Guzzo, director of the Val Thorens Tourist Office to discuss the process and rationale behind their recent rebrand to ‘Val Thorens United’. Skipedia: What were the reasons for this change? Gregory Guzzo:  The ski market is approaching maturity.  Competition within travel, particularly on the internet, is increasing faster than...
Crystal Ski introduce impressive Facebook Timeline

Crystal Ski introduce impressive Facebook Timeline

Following our recent article on Facebook Timelines already introduced by British tour operators, we were interested to see that the UK’s largest tour operator introduced their own Timeline yesterday. Crystal Holidays have been confident users of social media and have invested resources to ensure they have a strong social media presence.  So it was no surprise...
Oakley logo becomes part of the Cauterets Snow Park

Oakley logo becomes part of the Cauterets Snow Park

Plenty of brands sponsor snow parks, but not many make one of the key features a super-sized version of their logo.  But that’s what Oakley have done in Cauterets in the Pyrenees. A 14m module incorporating a huge Oakley logo was shipped in from Sweden and transferred to the Snowpark by helicopter Cauterets is perhaps...
How to win millions of free publicity for your brand: persuade Prince Harry to wear it

How to win millions of free publicity for your brand: persuade Prince Harry to wear it

Pity those brand managers who spend hours developing marketing strategy.   Puma showed this week just how simple this business is! Okay, not all of us can persuade a member of the British royal family to wear their brand, and not just wear it, but wear it while racing the world’s most famous athlete. But...
Slide 2012 round up: Bawbags, Shaun White, Dare2b and more

Slide 2012 round up: Bawbags, Shaun White, Dare2b and more

Skipedia was at Slide – the UK trade show aimed at actionsport and streetwear retailers – yesterday, taking a look at the new products coming to the UK market in 2012.   With a focus on brands, here’s our round-up of the highlights: Bawbags booming…! This success story is one we are so delighted to share, you...
Bawbags are big and getting bigger...

Bawbags are big and getting bigger…

While at Slide yesterday, we took the opportunity to speak to Midge Whyte, founder of Bawbags – a brand that is getting bigger and bigger. Whyte was looking for a new idea after previous clothing ventures and was thinking about a range of ‘Bawbags’ tshirts.  But it was noticing a bunch of yoofs showing off...