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We offer online marketing & PR consultancy for the ski and travel industry.

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19 Soundbites from the LISTEX Summer Session 2015

19 Soundbites from the LISTEX Summer Session 2015

Earlier this month saw the 2nd LISTEX Summer Session, held at The Snow Centre in Hemel Hempstead. The event saw a record turnout and standing room only for the forum events.  Here’s 19 soundbites to give you a flavour of the day:   I still don’t know why shops don’t let you lick skis –...
'Meet the Ski Experts' from 1986...

‘Meet the Ski Experts’ from 1986…

We love this flyer from 1986 we found tucked away in at the back of a cupboard. If the chance to go skiing for ‘only £3.50′ wasn’t good enough, check out the list of the ‘ski experts’ you can meet for a chance to book your 1986/87 ski holiday. Who remembers Yugotours, Intasun, Sunmed, Horizon...
Airbnb turn Courchevel cable car into chalet for night

Airbnb turn Courchevel cable car into chalet for night

Only last month we noted on Skipedia how Airbnb were targeting French ski resorts, with a goal of having 10,000 listings by the end of the season. Spectacular guerrilla marketing This week however Airbnb have pulled off one of the most spectacular pieces of guerrilla marketing in a ski resort we’ve seen for some time...
The Alternative Snow Awards

The Alternative Snow Awards

Last week the London Ski and Snowboard Show was held at Earls Court. Normally we’d write up a ’23 Snippets from the Ski Show’ type of post, but in the wake of the World Snow Awards we thought we’d announce our own award winners, based on our observations last week. Biggest Newcomer to the Industry...
38 Soundbites from the LISTEX 2014 Ski Forum

38 Soundbites from the LISTEX 2014 Ski Forum

Skipedia attended this week’s London International Ski Trade Exchange forum, moderating and presenting at several sessions. There was such a huge amount covered over the two days, it’s impossible to do justice to it all, but here’s a taster of what was under discussion: Ski 2 The Moon There were 90,000 downloads of Skitracks last...
26 Snippets from the LISTEX Summer Session 2014

26 Snippets from the LISTEX Summer Session 2014

Yesterday saw the first LISTEX Summer Session – an opportunity to network and chat about industry matters, as well as get in a few runs in the UK on real snow! We were delighted to be asked to moderate the forum, which saw two sessions on the Sochi Legacy and Ski Safety. Here’s 26 snippets...