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British Snowboarder Jake Terry Aims to Emulate Olympic Success on Junior Freeride World Tour

British Snowboarder Jake Terry Aims to Emulate Olympic Success on Junior Freeride World Tour

After Jenny Jones’ tremendous success at the Sochi Winter Olympic Games, interest in snowboarding in the UK has never been higher. With three top 10 finishes in the slopestyle, there’s clearly plenty of talent in the UK, but not all of it is in the Olympic events. Jake Terry – up and coming junior snowboarder...
Red Bull win Sochi Olympics awareness over official sponsors

Red Bull win Sochi Olympics awareness over official sponsors

Research has shown that Red Bull came out of the Sochi Games with a higher association with the event than any of the official sponsors. P&G best of the rest Media tracking company Global Language Monitor calculated the figures. Second in the list were P&G, who were recognised to have run one of the most...
How has Sochi 2014 scored on social media?

How has Sochi 2014 scored on social media?

Social media in the UK exploded when Jenny Jones won her bronze medal in the Snowboard Slopestyle. Twitter has gone mad for Jenny Jones Her Twitter following skyrocketed from 6000 to 60000 in 48 hours and is now up to 70000. Twitter Reach shows that since just 9am today her name has been included in...
The Freeze Festival moves to Clapham Common

The Freeze Festival moves to Clapham Common

After five years at the Battersea Power Station, the (London) Freeze Festival has dropped the London from its title and moved to Clapham Common. We dropped by on the opening night to see how it looked, and if any marketing or businesses stood out. Retro Rentals This is one business that may do well at Freeze - Retro...
Mini backflip in Tignes beats gap jump and rail slide to go viral

Mini backflip in Tignes beats gap jump and rail slide to go viral

Firstly, if you haven’t already seen this incredible footage of a full Mini backflip filmed in Tignes, then press play on the video below right now! You’ve now added to the 3.3 million views that this video has had in the first ten days since it was posted.  (And who knows what the count will...
The North Face build strong marketing platform for launch of Steep Series range

The North Face build strong marketing platform for launch of Steep Series range

While out in Chamonix last week at the Freeride World Tour, Skipedia took the opportunity to interview Anders Ollgaard, Brand Manager Action Sports EMEA from The North Face. The company’s long term mission is “to become the global leader in snowsport apparel”.  With that in mind, 98% of their winter collection has changed for 2013/14...

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