Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Ideas
Dear Davina…Is the risk of injury while skiing really ‘extremely high’?

Dear Davina…Is the risk of injury while skiing really ‘extremely high’?

In the ski industry, we all know Channel 4’s ‘The Jump’.  It’s light-hearted, vacuous fun (even if it might be fixed). But were it not for the number of injuries in recent years, it’s unlikely the show would still be going into its fourth season. Injuries = Viewers If there’s one thing that TV executives...
18 Takeaways from Brighton SEO, September 2016

18 Takeaways from Brighton SEO, September 2016

On Friday Iain Martin from Skipedia enjoyed a packed day of optimisation best practice at Brighton SEO – a free conference ‘helping search marketers meet, learn and do their job a little better’. It’s packed full of great speakers and the biggest problem is working out which of the seven concurrent sessions to attend. While...
Case Study: Le Ski score Viral Video win on Yorkshire Day

Case Study: Le Ski score Viral Video win on Yorkshire Day

Skipedia has been working with ski chalet specialists Le Ski for several years, managing their Adwords account and creating bespoke Content Marketing projects. Huge increase in distribution base Over the last two years, a mix of social-led promotions designed by Skipedia had led to an increase in the Facebook fan base of 400% and added...
When sub-editors ruin your day: Telegraph Ski get it wrong

When sub-editors ruin your day: Telegraph Ski get it wrong

No one is disputing that December was one of the worst on record for Europe’s ski resorts. It was the warmest December in France since 1900.  Figures from Bloomberg suggest it was the second warmest on record in Europe: Then the dailies got involved… Naturally this drew some unhelpful headlines from some of the nationals,...
The Top 5 Posts on Skipedia in 2015

The Top 5 Posts on Skipedia in 2015

While we don’t look at our Analytics anywhere near as much as we do for our clients, we thought it would be interesting to see which were the most viewed posts on Skipedia in 2015. Proving that ‘evergreen’ content is the best content, it turns out that 6 of the top 10 posts in 2015...
25 Snow Dogs to melt your heart

25 Snow Dogs to melt your heart

After the popularity of our ‘Dogs in the Snow‘ post earlier this year, we thought it was time to honour our cute canine friends again. So as 2015 draws to a close, sit back and enjoy 25 snowy dogs to melt your heart… Article by Iain Martin