Skipedia is a blog full of fresh ideas about social media and snowsports.

We offer online marketing & PR consultancy for the ski and travel industry.

Ideas
Caesar Crowdsourcing For ESF Graffiti Art

Caesar Crowdsourcing For ESF Graffiti Art

Regular visitors to Skipedia may recall our suggestion that Banksy had visited Meribel last winter season. This homage to Banksy’s famous ‘Kissing Policemen’ was seen on on the Altiport chairlift in March 2014:   Render unto Caesar… We can reveal that the artist behind this work is in fact Caesar and he has plans for...
The Future of Google

The Future of Google

Last month we attending the excellent biannual Brighton SEO. Among the many impressive presenters, Ian Miller looked at the future of Google. Some of the themes covered below will be familiar to anyone who has read Dave Eggers’ prescient novel ‘The Circle’ – a fictional account of a technology company that has terrifying ambitions. Google...
Quick Response Sees Lidl Win After Sainsbury's #Fail

Quick Response Sees Lidl Win After Sainsbury’s #Fail

Aha!  We love quick thinking from a digital team… Massive credit to the marketing team at Lidl for their quick response after Sainsbury’s accidentally displayed a poster encouraging staff to persuade customers to spend more money – this is brilliant! Click on the photo to see it more clearly…  
The Evolution of the Desk (1980-today)

The Evolution of the Desk (1980-today)

This brilliant gif was made by BestReviews.com – sit back and enjoy…  
La Tania meets Gordon Ramsay (but who won?)

La Tania meets Gordon Ramsay (but who won?)

Ramsay’s Kitchen Nightmares has been running on Channel 4 since 2004.  The final series of the programme has just started, focussing specifically on Europe’s holiday hotspots, and is called ‘Ramsay’s Costa del Nightmares‘ The successful show shows the celebrity chef attempt to convert struggling restaurants using his unique and direct approach. Ramsey meets T. Wall...
14 Takeaways from the Ski Club of Great Britain Industry Report 2014

14 Takeaways from the Ski Club of Great Britain Industry Report 2014

Phones are getting bigger, movies are getting longer, but ski industry reports are getting smaller. Last week, Crystal Holidays released their annual Ski Industry Report – it totalled just 8 pages and took five minutes to cover.  In contrast, their 2013 report was 23 pages long and included significantly more analysis. No estimate of market size...