Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Ideas
“Pay for my Meribel ski holiday!” Probably not the best crowdfunding pitch…

“Pay for my Meribel ski holiday!” Probably not the best crowdfunding pitch…

Crowdfunding in snowsports is in vogue. Last year saw a hugely successful campaign organised by Joost Van Zundert in his attempt to protect La Grave from avaricious developers. That raised over €61,000 in a matter of weeks – principally because so many skiers and snowboarders out there feel strongly about La Grave – there’s an...
Snow in Space: The Final Frontier

Snow in Space: The Final Frontier

Are you looking for new ideas for your next ski trip? In which case, the new book ‘Snow in Space’ could be what you need. Admittedly you’ll probably need to be cryogenically frozen and a billionaire to make it to some of the ski areas described in this entertaining 100-page hardback book.     Snow...
UK Snowsports Industry optimistic, but Brexit beckons

UK Snowsports Industry optimistic, but Brexit beckons

The latest survey from the Snowsports Industries of Great Britain shows that so far this season, the UK industry has benefited from improved exchange rates and good sales. The survey was compiled by members of SIGB and 91% of the responses were from retailers, agents or distributors     The impact of Brexit to date...
Patagonia Donates 100% Global Sales on Black Friday

Patagonia Donates 100% Global Sales on Black Friday

As if we didn’t love the outdoors clothing brand Patagonia so much already, their ‘Black Friday’ offer really tipped the balance. In a world that sometimes feels obsessed with materialism, discounts and buying until you drop, Patagonia have made a statement with their own Black Friday deal. 100% of global sales will be donated The...
Facebook Live: Advice, Tips and Best Practice

Facebook Live: Advice, Tips and Best Practice

Since Facebook launched their live streaming service ‘Facebook Live’ in 2015, this year usage has increased exponentially. Facebook’s initial strategy was to persuade celebrities to use the format, before it was opened to all US users in February 2016 and then rolled out globally later in the year.     Why go live? The most...
Game of Drones: Using Drones in Snowsports

Game of Drones: Using Drones in Snowsports

Drones are becoming more and more popular. We look at how they can be used within the snowsports industry. Last month Iain from Skipedia presented at LISTEX about some of the new technologies available and looked at their applications. This is a reprise of that presentation, covering some the key points. Sales continue to increase...