Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Ideas
Patagonia Donates 100% Global Sales on Black Friday

Patagonia Donates 100% Global Sales on Black Friday

As if we didn’t love the outdoors clothing brand Patagonia so much already, their ‘Black Friday’ offer really tipped the balance. In a world that sometimes feels obsessed with materialism, discounts and buying until you drop, Patagonia have made a statement with their own Black Friday deal. 100% of global sales will be donated The...
Facebook Live: Advice, Tips and Best Practice

Facebook Live: Advice, Tips and Best Practice

Since Facebook launched their live streaming service ‘Facebook Live’ in 2015, this year usage has increased exponentially. Facebook’s initial strategy was to persuade celebrities to use the format, before it was opened to all US users in February 2016 and then rolled out globally later in the year.     Why go live? The most...
Game of Drones: Using Drones in Snowsports

Game of Drones: Using Drones in Snowsports

Drones are becoming more and more popular. We look at how they can be used within the snowsports industry. Last month Iain from Skipedia presented at LISTEX about some of the new technologies available and looked at their applications. This is a reprise of that presentation, covering some the key points. Sales continue to increase...
Attack of the Drones: New Technologies in Snowsports

Attack of the Drones: New Technologies in Snowsports

Last week, Iain from Skipedia presented at LISTEX 2016 covering new technologies such as drones, Facebook Live, 360 degree photo and videos and virtual reality. The event was recorded live via Facebook Live, so you can watch Iain’s presentation here:   You can also view Iain’s presentation on Slideshare:  
Dear Davina…Is the risk of injury while skiing really ‘extremely high’?

Dear Davina…Is the risk of injury while skiing really ‘extremely high’?

In the ski industry, we all know Channel 4’s ‘The Jump’.  It’s light-hearted, vacuous fun (even if it might be fixed). But were it not for the number of injuries in recent years, it’s unlikely the show would still be going into its fourth season. Injuries = Viewers If there’s one thing that TV executives...
18 Takeaways from Brighton SEO, September 2016

18 Takeaways from Brighton SEO, September 2016

On Friday Iain Martin from Skipedia enjoyed a packed day of optimisation best practice at Brighton SEO – a free conference ‘helping search marketers meet, learn and do their job a little better’. It’s packed full of great speakers and the biggest problem is working out which of the seven concurrent sessions to attend. While...