Skipedia is a blog full of fresh ideas about social media and snowsports.

We offer online marketing & PR consultancy for the ski and travel industry.

Ideas
Great Use of Drones in Ski Resorts by New Zealand Tourism

Great Use of Drones in Ski Resorts by New Zealand Tourism

Earlier this week, New Zealand Tourism introduced #nzdronie – as far as we know, the first tourism organisation to use drones to promote their destination. According to the video below, their drone will be appearing at different ski resorts in the South Island, offering holidaymakers the chance to let the drone take a unique video...
The 'Belle de Neige' chalet girl book: Reaching those unreachable places...

The ‘Belle de Neige’ chalet girl book: Reaching those unreachable places…

We recently managed to read ‘Belle de Neige’ – the funny, shocking, moving and at times horrifying exploits of one real-life season worker in an unnamed ski resort (that sounds a lot like Courchevel). A book for season workers It’s listed on Amazon as ‘women’s fiction’, but what they really need is a category for ‘ski...
The organisation and the video the British snowsports market needs...

The organisation and the video the British snowsports market needs…

It seems that each time the snowsports industry gathers at LISTEX or other similar forums, we end up at the same conclusion. We need one, unified body, to lead the industry forward. And the key goal should be aimed at bringing lapsed skiers and snowboarders back into the market. The SIA does this in the States...
21 Snowsports Retail Sales Facts from the SIA 2013/14 Report

21 Snowsports Retail Sales Facts from the SIA 2013/14 Report

Last week the SIA (Snow Sports Industries of America) released their report on the 2013/14 season, looking at how the retail market has performed. The key standout messages were: A new record revenue of $3.6bn was acheived Overall sales were up 7% Accessory sales were the biggest success area up 14% Alpine Touring is a...
26 Snippets from the LISTEX Summer Session 2014

26 Snippets from the LISTEX Summer Session 2014

Yesterday saw the first LISTEX Summer Session – an opportunity to network and chat about industry matters, as well as get in a few runs in the UK on real snow! We were delighted to be asked to moderate the forum, which saw two sessions on the Sochi Legacy and Ski Safety. Here’s 26 snippets...
Forget brainstorming, you need to be brainwriting...

Forget brainstorming, you need to be brainwriting…

Last week I attended Brighton SEO. This superb event is not only on my doorstep, but it’s free to attend (assuming you are super quick off the draw – this one sold out in 11 minutes). I always come away from the event with a long ‘To Do’ list with lots of great new tools and...