Skipedia is a blog full of fresh ideas about social media and snowsports.

We offer online marketing & PR consultancy for the ski and travel industry.

Ideas
Quick Response Sees Lidl Win After Sainsbury's #Fail

Quick Response Sees Lidl Win After Sainsbury’s #Fail

Aha!  We love quick thinking from a digital team… Massive credit to the marketing team at Lidl for their quick response after Sainsbury’s accidentally displayed a poster encouraging staff to persuade customers to spend more money – this is brilliant! Click on the photo to see it more clearly…  
The Evolution of the Desk (1980-today)

The Evolution of the Desk (1980-today)

This brilliant gif was made by BestReviews.com – sit back and enjoy…  
La Tania meets Gordon Ramsay (but who won?)

La Tania meets Gordon Ramsay (but who won?)

Ramsay’s Kitchen Nightmares has been running on Channel 4 since 2004.  The final series of the programme has just started, focussing specifically on Europe’s holiday hotspots, and is called ‘Ramsay’s Costa del Nightmares‘ The successful show shows the celebrity chef attempt to convert struggling restaurants using his unique and direct approach. Ramsey meets T. Wall...
14 Takeaways from the Ski Club of Great Britain Industry Report 2014

14 Takeaways from the Ski Club of Great Britain Industry Report 2014

Phones are getting bigger, movies are getting longer, but ski industry reports are getting smaller. Last week, Crystal Holidays released their annual Ski Industry Report – it totalled just 8 pages and took five minutes to cover.  In contrast, their 2013 report was 23 pages long and included significantly more analysis. No estimate of market size...
Is skiing hard, dangerous, fun or easy?

Is skiing hard, dangerous, fun or easy?

Google can give an interesting insight into the mind of the public. We have looked at this before on Skipedia when we considered how Google auto-complete could tell us about the industry. This is a more prosaic example… What is skiing? Dear Google user – don’t panic!  We reckon the answers are ‘maybe at first’, ‘not...
Great Use of Drones in Ski Resorts by New Zealand Tourism

Great Use of Drones in Ski Resorts by New Zealand Tourism

Earlier this week, New Zealand Tourism introduced #nzdronie – as far as we know, the first tourism organisation to use drones to promote their destination. According to the video below, their drone will be appearing at different ski resorts in the South Island, offering holidaymakers the chance to let the drone take a unique video...