Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Ideas
When sub-editors ruin your day: Telegraph Ski get it wrong

When sub-editors ruin your day: Telegraph Ski get it wrong

No one is disputing that December was one of the worst on record for Europe’s ski resorts. It was the warmest December in France since 1900. ¬†Figures from Bloomberg suggest it was the second warmest on record in Europe: Then the dailies got involved… Naturally this drew some unhelpful headlines from some of the nationals,...
The Top 5 Posts on Skipedia in 2015

The Top 5 Posts on Skipedia in 2015

While we don’t look at our Analytics anywhere near as much as we do for our clients, we thought it would be interesting to see which were the most viewed posts on Skipedia in 2015. Proving that ‘evergreen’ content is the best content, it turns out that 6 of the top 10 posts in 2015...
25 Snow Dogs to melt your heart

25 Snow Dogs to melt your heart

After the popularity of our ‘Dogs in the Snow‘ post earlier this year, we thought it was time to honour our cute canine friends again. So as 2015 draws to a close, sit back and enjoy 25 snowy dogs to melt your heart… Article by¬†Iain Martin
Five Great Examples of 'Star Wars' In The Snow

Five Great Examples of ‘Star Wars’ In The Snow

Unless you’ve been living in a cave like Obi Wan Kenobi, you may have noticed a new Star Wars movie has recently come out. We thought we’d mark the occasion by celebrating five great ‘Star Wars’ appearances in ski resorts! 1. Star Wars comes to the Folie Douce These guys are always bang on the...
Why 7 seconds for a video is long enough...

Why 7 seconds for a video is long enough…

We often get asked how long a video should be… Think about your own tolerance levels There is no simple answer, but think about your own use of the internet: a video longer than 2 minutes normally has to be pretty damn good for you to give up your valuable time and watch all of...
Does size matter? Scaling the UK snowsports market.

Does size matter? Scaling the UK snowsports market.

The French are bigger than we are. So are the Americans. But does size matter? And to be specific, how big is ours? We speak, of course, of the size of the UK snowsports market. No more Crystal Industry Report In recent years the Crystal Ski Industry Report has always been the starting point for...