Chairlift Speed Dating Brings Love to Crested Butte
We recently came across the excellent promotion from last season that was too good not to share. Back in February, Crested Butte decided to try something different (admittedly for the third year in a row) for Valentine’s Day – chairlift speed dating! Join the ‘Twister of Love’ Taking place on the Saturday after Valentine’s, the...
How to turn a pile of snow into guerrilla marketing
We love this guerilla marketing idea from Bláfjöll ski resort in Iceland (who knew?). It’s a simple idea, but brilliantly effective. Simply dump a load of snow next to a busy road and stick a sign in it pointing to your resort. Hey, it’s only 30km, and you’re in your car already, why not head...
Infographics win links (especially when you ask nicely!)
This morning we received a contact form via our website from Confused.com. It was a pitch asking us to include the infographic (shown below) on one of the sites we blog for. Usually we just ignore mails like this, but we have featured it because it was 1) personalised and polite 2) argued a...
Intersport Ski Hire go underground with guerrilla marketing in Paris
At Skipedia, we love a spot of guerrilla marketing so this recent campaign by Intersport Ski Hire France impressed us. Intersport teamed up with Paris agency VivaKi to take over a Paris Metro station. The idea was to create a unique way of communicating their message to the public, as well as creating some cool...
GoPro move European marketing forward with Freeride World Tour sponsorship
While in Chamonix last week attending the Freeride World Tour, Skipedia caught up with Philip Schlosser, Resort and Sports Coordinator for GoPro in Europe. Why has GoPro sponsored the Freeride World Tour? We want to be present in all our core verticals, and snowsports is our main market in Europe. The Freeride...
Videos competitions drive social media for Les 3 Vallees and Fritz Blitz
Competitions on social media are increasingly using video as a form of entry. In a world where content marketing is fast becoming king, this makes sense. Video has great engagement levels on social media and is great for sharing. The Fritz Blitz in Austria In Austria, a secondary school in Weiz won a week of...