Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer online marketing & PR consultancy for the ski and travel industry.

Marketing
Snow+Rock create great data visualisation with #urbanmountains

Snow+Rock create great data visualisation with #urbanmountains

It’s been a great week for snowsports content marketing campaigns. We’ve already written about the viral France Montagnes video, but we have also been impressed with Snow+Rock’s #urbanmountains campaign.   Great data visualisation The campaign cleverly combines data about some of the highest mountains in the world and represents them in the context of London Underground stations:...
France Montagnes video goes viral

France Montagnes video goes viral

If you’ve been scrolling through Facebook in the last couple of days, you’ll probably have seen this great video from France Montagnes – currently going viral across the Internet. Overheard in Ski Resorts ‘Overheard in French Ski Resorts’ plays on the well-trodden meme previous seen in ‘Shit Snowboarders Say’ etc but crucially manages to be...
P&V team up with La Folie Douce

P&V team up with La Folie Douce

The biggest challenge facing tour operators is being able to differentiate their product. After all, if you’re trying to choose who to go with to a particular destination, then the ski area is the same, the lift pass is the same, and the choice of ski schools and ski hire is the same. Some companies...
InTheSnow magazine to ambush London Ski Show

InTheSnow magazine to ambush London Ski Show

Credit to InTheSnow, who announced some clever distribution today to put their magazines in the hands of people heading to the London Ski and Snowboard Show.     The Telegraph London Ski & Snowboard Show The London Ski and Snowboard Show is owned and organised by the Telegraph group. The Telegraph is the headline sponsor....
Should I buy a .ski domain extension?

Should I buy a .ski domain extension?

Since their official launch earlier this week, it has now been possible to buy a .ski domain extension. So for example it’s now possible to buy domains such as courchevel.ski or backcountry.ski And since that launch the most common question we’ve had at Skipedia is ‘Should I buy a .ski domain?’ Not necessary, but probably...
Yorkshire Tea virtual reality cricket misses a chance

Yorkshire Tea virtual reality cricket misses a chance

As well as snowsports, the Skipedia team is also fond of the occasional game of cricket. So when we saw that England sponsor Yorkshire Tea were offering a chance to try some virtual reality cricket, we stepped up to the crease immediately. Oculus Rift As with our recent blog about virtual reality experiences, the go-to...