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We offer online marketing & PR consultancy for the ski and travel industry.

Marketing
Mammut win by combining humour with passion

Mammut win by combining humour with passion

The company that began in a small ropeworks in Dintikon, Switzerland has recently been celebrating its 150th anniversary through a unique advertising campaign. The campaign has been built around outstanding photos that entertain, amuse, impress – but always retain the core brand messages at their heart: this is a brand that loves the mountains. By...
La Tania meets Gordon Ramsay (but who won?)

La Tania meets Gordon Ramsay (but who won?)

Ramsay’s Kitchen Nightmares has been running on Channel 4 since 2004.  The final series of the programme has just started, focussing specifically on Europe’s holiday hotspots, and is called ‘Ramsay’s Costa del Nightmares‘ The successful show shows the celebrity chef attempt to convert struggling restaurants using his unique and direct approach. Ramsey meets T. Wall...
France Montagnes make the most of Le Tour de France

France Montagnes make the most of Le Tour de France

This weekend the 2014 Tour de France hit the Alps. Although some of the famous Alpine climbs, such as Alpe d’Huez, the Galibier and the Col de Madelaine didn’t feature this year, the less well known ski resorts of Risoul and Chamrousse both hosted stage finishes. A win for France Montagnes France Montagnes – responsible...
19 Social Media and Digital Facts about Val Thorens

19 Social Media and Digital Facts about Val Thorens

Val Thorens has had a remarkable year, winning a number of awards, most significantly ‘Ski Resort of the Year’ at the World Ski Awards. When we interviewed Gregory Guzzo  director of the tourist office in December 2012 about their rebrand to ‘Val Thorens United’ it was evident that this was a resort with a plan....
'Do It For Denmark' - Danish Travel Agent campaign goes viral

‘Do It For Denmark’ – Danish Travel Agent campaign goes viral

You have to hand it to Danish travel agency Spies Rejser, their new ‘Do It For Denmark’ campaign is going viral, fast. The video leading the campaign was only posted yesterday and already has 385,000 views. Do It for Denmark Spies Travel have scored an instant success with their tongue-in-cheek competition, notionally aimed at addressing...
Ski Beat advert suggests poor season for UK ski companies

Ski Beat advert suggests poor season for UK ski companies

The travel section of The Guardian this weekend featured this full page ad (see below) from Ski Beat that we found very worrying, even if it’s great for the consumer. The ad itself looks great. The message is clear: ‘End of Season Chalet Clearance Sale’, with ‘Massive reductions’. And there’s a reminder that you can ‘SAVE...