Skipedia is a blog full of fresh ideas about social media and snowsports.

We offer online marketing & PR consultancy for the ski and travel industry.

Marketing
19 Soundbites from the LISTEX Summer Session 2015

19 Soundbites from the LISTEX Summer Session 2015

Earlier this month saw the 2nd LISTEX Summer Session, held at The Snow Centre in Hemel Hempstead. The event saw a record turnout and standing room only for the forum events.  Here’s 19 soundbites to give you a flavour of the day:   I still don’t know why shops don’t let you lick skis –...
'Meet the Ski Experts' from 1986...

‘Meet the Ski Experts’ from 1986…

We love this flyer from 1986 we found tucked away in at the back of a cupboard. If the chance to go skiing for ‘only £3.50′ wasn’t good enough, check out the list of the ‘ski experts’ you can meet for a chance to book your 1986/87 ski holiday. Who remembers Yugotours, Intasun, Sunmed, Horizon...
How to minimise your unsubscribes...

How to minimise your unsubscribes…

An email we received this week (shown below) demonstrates a well-thought out approach for dealing with newsletter unsubscribes from InTheSnow Magazine.     Unsubscribes are inevitable You can’t please all of the people all of the time, and some of them will end up unsubscribing from your newsletters. However, one simple follow up email – such...
An apology: Ronseal no longer does what it says on the tin

An apology: Ronseal no longer does what it says on the tin

If you’ve not yet seen this shocking admission from Ronseal then check out the video below right now. This cheeky apology (similar in tone to Bodyform’s own mea culpa in 2012) explains why their famous ‘It does what it says on the tin’ strapline has now been changed – to pacify pedants on social media....
How Adidas & Alistair Brownlee made '25% off' look like a bad deal...

How Adidas & Alistair Brownlee made ‘25% off’ look like a bad deal…

We all love a deal, but there’s few things worse than a ‘special deal’ that isn’t a deal at all. When I saw this Tweet from Olympic-winning triathlete Alistair Brownlee, I was excited – ‘Hey, I’m a friend of Alistair Brownlee and that’s earned me 25% off Adidas gear’. It’s great marketing by delivering a real...
Why superheroes don’t guarantee super marketing...

Why superheroes don’t guarantee super marketing…

You’d think Spiderman would be a super-heroic way to sell, but take a look at this forlorn Spidey we recently noticed tramping the streets of Brighton: Great idea, poorly executed On the face of it, it’s a great idea: it certainly gets your attention – the first goal of any marketing. You might even be...