Skipedia is a blog full of fresh ideas about social media and snowsports.

We offer online marketing & PR consultancy for the ski and travel industry.

Marketing
Why superheroes don’t guarantee super marketing...

Why superheroes don’t guarantee super marketing…

You’d think Spiderman would be a super-heroic way to sell, but take a look at this forlorn Spidey we recently noticed tramping the streets of Brighton: Great idea, poorly executed On the face of it, it’s a great idea: it certainly gets your attention – the first goal of any marketing. You might even be...
Why It's Not Cool To Make Sexist Snowboards (& six other thoughts)

Why It’s Not Cool To Make Sexist Snowboards (& six other thoughts)

We search the Interweb for the best and latest insights into the world of snowsports so you don’t have to. Here are this week’s seven super snippets:   1. Go Eskimo, Go Nosepost Will you ever control your smartphone with your nose?  You will if you download the Nosepost app. This amusing video explains how...
Five Nuggets of Snowsports Marketing We Noticed This Week

Five Nuggets of Snowsports Marketing We Noticed This Week

We find them so you don’t have to.  Here are five nuggets of snowsports marketing we’ve seen recently… 1. Why Serre Chevalier should make shorter videos This cute video was published by Serre Chevalier this week. It starts with a spoof of Serre Che employees mucking around: pisteurs dynamite a snowman; snow groomers race each...
Airbnb turn Courchevel cable car into chalet for night

Airbnb turn Courchevel cable car into chalet for night

Only last month we noted on Skipedia how Airbnb were targeting French ski resorts, with a goal of having 10,000 listings by the end of the season. Spectacular guerrilla marketing This week however Airbnb have pulled off one of the most spectacular pieces of guerrilla marketing in a ski resort we’ve seen for some time...
What were the Top 10 Posts on Skipedia in 2014?

What were the Top 10 Posts on Skipedia in 2014?

During 2014, we published 60 posts on Skipedia, covering brands as diverse as Lidl and HSBC, destinations from Flaine to Denmark and tour operators from Crystal to AliKats. But which were our most read blog posts?  Here’s our top ten – in reverse order – from 2014: 10. Mountain Base hit a PR goldmine We reported...