Skipedia is a blog full of fresh ideas about social media and snowsports.

We offer online marketing & PR consultancy for the ski and travel industry.

Marketing
What were the Top 10 Posts on Skipedia in 2014?

What were the Top 10 Posts on Skipedia in 2014?

During 2014, we published 60 posts on Skipedia, covering brands as diverse as Lidl and HSBC, destinations from Flaine to Denmark and tour operators from Crystal to AliKats. But which were our most read blog posts?  Here’s our top ten – in reverse order – from 2014: 10. Mountain Base hit a PR goldmine We reported...
23 Takeaways from Searchmetrics SEO Ranking Factors report

23 Takeaways from Searchmetrics SEO Ranking Factors report

Searchmetrics recently released their annual SEO Ranking Factors & Rank Correlations white paper.   You can download the entire document here, but if you’re pressed for time here, here’s 23 takeaways to get you thinking… Content High quality, relevant content is increasingly the focus of search Content is no longer an addition to, but is the...
Austria Take On France With New Infographic

Austria Take On France With New Infographic

Austria has traditionally suffered in comparisons with France – you’ll be familiar with the some of the arguments: It’s too low and the ski areas are too small Austria v. France But Austria has gone on the front foot with this well-thought out infographic, focussing on season length, resort height, glaciers and snow parks. Evidently...
'I had that Austrian Tourism in the back of my cab once...'

‘I had that Austrian Tourism in the back of my cab once…’

Austrian Tourism have just launched a new marketing campaign in London – using a black cab. The taxi is covered in wrap around branding, but has the twist that on certain days, customers will be able to win a free holiday. Customers can win a holiday The promotion was launched by Graham Bell earlier this...
Great 'Tube Map' Content Marketing from AliKats

Great ‘Tube Map’ Content Marketing from AliKats

We loved this piece of content marketing we came across recently from the Morzine-based company, AliKats Mountain Holidays:     Ticks all the boxes for good content It ticks all the boxes for good content: 1. It’s entertaining 2. It’s interesting 3. It’s informative Shareable and branded On top of that it’s very shareable (it’s...
Quick Response Sees Lidl Win After Sainsbury's #Fail

Quick Response Sees Lidl Win After Sainsbury’s #Fail

Aha!  We love quick thinking from a digital team… Massive credit to the marketing team at Lidl for their quick response after Sainsbury’s accidentally displayed a poster encouraging staff to persuade customers to spend more money – this is brilliant! Click on the photo to see it more clearly…