Don’t just book it, Low Cost Holidays it…
Okay, this is a story from last year, but when we came across this at Brighton SEO last week, it’s so good, we had to share it. Mr Thomas Cook meets Thomas Cook The simple story is in November 2011 Mr Thomas Cook posted a message on his namesake’s Facebook page, cheekily asking if he...
Tourism Australia go for viral reach with ‘Best Jobs in the World’ campaign
Tourism Australia have recently launched their $4m ‘Best Jobs in the World’ campaign for 2013. Each of the jobs will showcase the best tourism attributes of each state and territory and comes with a six month salary worth $100,000. Briton was first winner This campaign has been grown significantly since the first ‘Best Job in...
Six versions of the ‘Harlem Shake’ set in Ski Resorts
There’s only a small chance that by now you won’t know what the ‘Harlem Shake‘ craze is all about. Let’s be honest, if the phrase ‘flogging a dead horse’ was perfect for anything, it’s this dying meme. But that doesn’t seem to stop the enthusiasm for creating new versions, and here are six of...
Tignes update Facebook page to make it less ‘official and more shareable
While at Grand Ski last week, we noticed that Tignes had recently changed their Facebook page name. The original name for the page was ‘Tignes espace killy (Official)’ – not only a mouthful, but extremely ill-suited for tagging within posts. If you wanted to link to their Facebook page, you had to accept that the...
Chamonix introduces new brand identity, Facebook page and Twitter competition
Close observers of the industry will have noticed that the French resort of Chamonix has rebranded since last season. When we met Anne-Laure Du Chattel at Grand Ski 2012, she had just started in her role as head of marketing for the resort. Du Chattel came to snowsports from outside the industry (her previous employer...
New Facebook Timeline tested in NZ
Mashable have revealed that a new look for the Facebook timeline is on the way. It is already being tested in New Zealand and will be rolled out globally during the next month or two. By Iain Martin