Skipedia is a blog full of fresh ideas about social media and snowsports.

We offer online marketing & PR consultancy for the ski and travel industry.

Social Media
Five Snowsports Videos of 'Happy' by Pharrell Williams

Five Snowsports Videos of ‘Happy’ by Pharrell Williams

‘Clap along if you feel like a room without a roof” We all know the lyric, we all know the song.  Pharrell Williams’ ‘Happy’ has been a phenomenal global success since it was released in November 2013. A massive improvement on the Harlem Shake No doubt inspired by the original collection of videos posted to...
Esprit Ski Hit The Spot With Great Video Content

Esprit Ski Hit The Spot With Great Video Content

With so much noise in social media to work your way through, it can be hard to make an impression. That’s why Esprit Ski has stood out for us this season for the quality and quantity of their video content. The best resource that most tour operators have is their staff that in resort. What...
Courchevel use YouTube to drive early season 'ouverture exceptionnelle'

Courchevel use YouTube to drive early season ‘ouverture exceptionnelle’

On Saturday 23 November 2013, Courchevel opened for a unique ‘ouverture exceptionnelle’ offering free skiing in the resort for one day only: We recently interviewed Dominique Bellavarde, Digital Manager at Courchevel Tourisme about their thinking behind the event. Q: How did you come to the decision to open the resort for this one day? Several factors...
How Grand Massif went from 2800 Facebook fans to 10000 in one week...

How Grand Massif went from 2800 Facebook fans to 10000 in one week…

In the last few years, we’ve seen many innovative campaigns by ski resorts using social media. Some have worked, some have sunk like a stone, but few have been as successful as the pre-season Facebook promotion by the Grand Massif region in France. Pre-season opening promoted exclusively on Facebook After the great snow that fell in...
When self-promotion goes wrong...

When self-promotion goes wrong…

These days all brands need to have a presence on social media.  In many cases, it’s also sensible to maintain an identity on influential forums, such as Snowheads. The fine line between contributing and spamming However, if ever proof was needed that there is a fine line between contributing and simply spamming, take a look...
9 Social Media Facts about the 2013 John Lewis Christmas Ad

9 Social Media Facts about the 2013 John Lewis Christmas Ad

Did you know there was a new advert for a shop? Yes, the annual new Christmas ad for John Lewis is now an ‘event’ worthy of reporting by the media. Surely you must have seen it already, so here’s some spurious facts about the coverage it has generated: 1. It cost a lot £1 million for an...

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