Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Social Media
Facebook Live: Advice, Tips and Best Practice

Facebook Live: Advice, Tips and Best Practice

Since Facebook launched their live streaming service ‘Facebook Live’ in 2015, this year usage has increased exponentially. Facebook’s initial strategy was to persuade celebrities to use the format, before it was opened to all US users in February 2016 and then rolled out globally later in the year.     Why go live? The most...
Instagrammers invited on 'Insta Expedition' to Verbier

Instagrammers invited on ‘Insta Expedition’ to Verbier

While the debate about the value of Instagram and its ‘Instagrammers’ goes on, many brands continue to reach out to influencers. The Swiss ski resort of Verbier has recently run an innovative promotion. The resort invited five influential Instagrammers from three countries for a special ‘Insta Expedition’.     Mountain Photography Expedition Organised in partnership...
Interview with Thibaut Loubere, Community Manager, Val Thorens

Interview with Thibaut Loubere, Community Manager, Val Thorens

With 230,000 fans on Facebook, 20000 followers on Instagram and 15000 on Twitter Val Thorens is one of the most engaged ski resorts in the world. So during our recent visit to Val Thorens, Skipedia took the opportunity to catch up with Thibaut Loubere, Community Manager for the resort.   Q: This is your first...
Why 7 seconds for a video is long enough...

Why 7 seconds for a video is long enough…

We often get asked how long a video should be… Think about your own tolerance levels There is no simple answer, but think about your own use of the internet: a video longer than 2 minutes normally has to be pretty damn good for you to give up your valuable time and watch all of...
France Montagnes video goes viral

France Montagnes video goes viral

If you’ve been scrolling through Facebook in the last couple of days, you’ll probably have seen this great video from France Montagnes – currently going viral across the Internet. Overheard in Ski Resorts ‘Overheard in French Ski Resorts’ plays on the well-trodden meme previous seen in ‘Shit Snowboarders Say’ etc but crucially manages to be...
How Adidas & Alistair Brownlee made '25% off' look like a bad deal...

How Adidas & Alistair Brownlee made ‘25% off’ look like a bad deal…

We all love a deal, but there’s few things worse than a ‘special deal’ that isn’t a deal at all. When I saw this Tweet from Olympic-winning triathlete Alistair Brownlee, I was excited – ‘Hey, I’m a friend of Alistair Brownlee and that’s earned me 25% off Adidas gear’. It’s great marketing by delivering a real...