Skipedia is a blog full of fresh ideas about social media and snowsports.

We offer online marketing & PR consultancy for the ski and travel industry.

Mobile
How well is the ski industry optimising for mobile?

How well is the ski industry optimising for mobile?

Last night I spoke at Brighton Social Media, looking at ‘How is the ski industry optimising for mobile?’ My presentation, which is available on Slideshare, and has been embedded below, took a look at the rapid increase in smartphone use in the UK, and its implications for businesses (as outlined in a previous blog post)....
12 Stats about Smartphone Use in the Travel Industry

12 Stats about Smartphone Use in the Travel Industry

We are currently researching for a presentation next week at Brighton Social Media on ‘How is the ski industry optimising for mobile?’ We’ll post our conclusions after the presentation, but for now here are twelve stats about smartphone use and the travel industry: Twelve stats about smartphone use and the travel industry 80% of people...
Why Adwords Enhanced Campaigns are not as Enhanced as they could be...

Why Adwords Enhanced Campaigns are not as Enhanced as they could be…

If you are running an Adwords campaign you may have already upgraded your account to an ‘Enhanced Campaign’.  If you haven’t upgraded yet, you might as do so as all accounts will be automatically upgraded in July 2013. Why Enhanced Campaigns? There are many great features of the new Enhanced Campaigns.  Google’s general motivation is...
Five Quick Tips We Picked Up at Brighton SEO

Five Quick Tips We Picked Up at Brighton SEO

        There were so many great ideas at the excellent Brighton SEO last week.  Here’s a few quick tips I picked up from the day: 1. Build your own voucher discount page There’s an increasing trend of consumers defaulting to organisations like QuidCo, or simply searching for ‘voucher codes’:       So why...
Preparing for mobile - are you ready?

Preparing for mobile – are you ready?

We recently came across the excellent report ‘Mobile Commerce: What consumers really want’ from EPIserver, and thought we should share some of the stand out facts they report. Hopefully all businesses realise by now that they need to have a mobile strategy in place.  UK smartphone ownership reached 58% in December 2012 and tablet ownership...
Survey shows travel searches increasingly start on mobile and tablets

Survey shows travel searches increasingly start on mobile and tablets

Google recently released some stunning data about mobile phone usage. Everyone is aware that the massive increase in smartphone ownership has led to a sea-change in the way people are accessing the Internet.   But if mobile optimisation wasn’t at the top of your list of development changes already then this research should put it up...