Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer online marketing & PR consultancy for the ski and travel industry.

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Why It's Not Cool To Make Sexist Snowboards (& six other thoughts)

Why It’s Not Cool To Make Sexist Snowboards (& six other thoughts)

We search the Interweb for the best and latest insights into the world of snowsports so you don’t have to. Here are this week’s seven super snippets:   1. Go Eskimo, Go Nosepost Will you ever control your smartphone with your nose?  You will if you download the Nosepost app. This amusing video explains how...
The 10 Best Apps You've (Probably) Never Heard Of

The 10 Best Apps You’ve (Probably) Never Heard Of

There are now over a million apps available on IoS and Android devices. Only 14% of smartphone users don’t use an app at all on a regular basis, and according to Neilson’s most recent research, the average number of apps used per month is 26.8.   So which apps should make it onto your phone?...
23 Takeaways from Searchmetrics SEO Ranking Factors report

23 Takeaways from Searchmetrics SEO Ranking Factors report

Searchmetrics recently released their annual SEO Ranking Factors & Rank Correlations white paper.   You can download the entire document here, but if you’re pressed for time here, here’s 23 takeaways to get you thinking… Content High quality, relevant content is increasingly the focus of search Content is no longer an addition to, but is the...
Crystal Ski Deliver On Digital Promise

Crystal Ski Deliver On Digital Promise

Back in September we reported on Crystal Ski’s plans to take digital customer service to a new level.   Impressive and ambitious, but realistic? At the time, we were impressed, but dubious about how realistic some of their plans were. Crystal revealed that all 700 overseas employees would be equipped with iPads, each featuring bespoke...
Crystal Ski Take Digital Customer Service to a New Level

Crystal Ski Take Digital Customer Service to a New Level

The Crystal Ski Industry Report today was less about the state of the market and more about their own digital innovations. Market size down 3.6% Perhaps it was the right decision not to focus on a market that was estimated to have fallen another 3.6% since 2012/13. Simon Cross, President of Crystal Ski, commented that...
How well is the ski industry optimising for mobile?

How well is the ski industry optimising for mobile?

Last night I spoke at Brighton Social Media, looking at ‘How is the ski industry optimising for mobile?’ My presentation, which is available on Slideshare, and has been embedded below, took a look at the rapid increase in smartphone use in the UK, and its implications for businesses (as outlined in a previous blog post)....