Skipedia is a blog full of fresh ideas about social media and snowsports.

We offer online marketing & PR consultancy for the ski and travel industry.

Mobile
Why Adwords Enhanced Campaigns are not as Enhanced as they could be...

Why Adwords Enhanced Campaigns are not as Enhanced as they could be…

If you are running an Adwords campaign you may have already upgraded your account to an ‘Enhanced Campaign’.  If you haven’t upgraded yet, you might as do so as all accounts will be automatically upgraded in July 2013. Why Enhanced Campaigns? There are many great features of the new Enhanced Campaigns.  Google’s general motivation is...
Five Quick Tips We Picked Up at Brighton SEO

Five Quick Tips We Picked Up at Brighton SEO

        There were so many great ideas at the excellent Brighton SEO last week.  Here’s a few quick tips I picked up from the day: 1. Build your own voucher discount page There’s an increasing trend of consumers defaulting to organisations like QuidCo, or simply searching for ‘voucher codes’:       So why...
Preparing for mobile - are you ready?

Preparing for mobile – are you ready?

We recently came across the excellent report ‘Mobile Commerce: What consumers really want’ from EPIserver, and thought we should share some of the stand out facts they report. Hopefully all businesses realise by now that they need to have a mobile strategy in place.  UK smartphone ownership reached 58% in December 2012 and tablet ownership...
Survey shows travel searches increasingly start on mobile and tablets

Survey shows travel searches increasingly start on mobile and tablets

Google recently released some stunning data about mobile phone usage. Everyone is aware that the massive increase in smartphone ownership has led to a sea-change in the way people are accessing the Internet.   But if mobile optimisation wasn’t at the top of your list of development changes already then this research should put it up...
Heinz show that QR codes can work

Heinz show that QR codes can work

A recent survey has shown that QR code use continues to rise in the UK – although only around 10% of smart phone owners have used them. Scepticism remains of their effectiveness, but many companies have seen great results. Heinz QR codes scanned over 1 million times Last year Heinz put QR codes on ketchup...
Tesco Korea increase online sales by 130% with QR campaign

Tesco Korea increase online sales by 130% with QR campaign

When Tesco wanted to grown their market share in Korea, they were looking for options that would not involve increasing the number of stores. After some super-brainstorming, they created a truly innovative multichannel campaign that combined outdoor advertising, mobile commerce and QR codes.  And the results were extremely impressive. Koreans are very hard working and...

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