Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Mobile
Facebook Live: Advice, Tips and Best Practice

Facebook Live: Advice, Tips and Best Practice

Since Facebook launched their live streaming service ‘Facebook Live’ in 2015, this year usage has increased exponentially. Facebook’s initial strategy was to persuade celebrities to use the format, before it was opened to all US users in February 2016 and then rolled out globally later in the year.     Why go live? The most...
Skipedia presentation 'Adwords for Mobile' at LISTEX

Skipedia presentation ‘Adwords for Mobile’ at LISTEX

Iain Martin moderated the afternoon session ‘The Future is Mobile’ at the LISTEX Summer Session last week. The afternoon started with a presentation from Google, followed by Iain’s presentation about ‘Adwords for Mobile’.  You can view the presentation below and the slidedeck on Slideshare here.  
Interview with Thibaut Loubere, Community Manager, Val Thorens

Interview with Thibaut Loubere, Community Manager, Val Thorens

With 230,000 fans on Facebook, 20000 followers on Instagram and 15000 on Twitter Val Thorens is one of the most engaged ski resorts in the world. So during our recent visit to Val Thorens, Skipedia took the opportunity to catch up with Thibaut Loubere, Community Manager for the resort.   Q: This is your first...
Why It's Not Cool To Make Sexist Snowboards (& six other thoughts)

Why It’s Not Cool To Make Sexist Snowboards (& six other thoughts)

We search the Interweb for the best and latest insights into the world of snowsports so you don’t have to. Here are this week’s seven super snippets:   1. Go Eskimo, Go Nosepost Will you ever control your smartphone with your nose?  You will if you download the Nosepost app. This amusing video explains how...
The 10 Best Apps You've (Probably) Never Heard Of

The 10 Best Apps You’ve (Probably) Never Heard Of

There are now over a million apps available on IoS and Android devices. Only 14% of smartphone users don’t use an app at all on a regular basis, and according to Neilson’s most recent research, the average number of apps used per month is 26.8.   So which apps should make it onto your phone?...
23 Takeaways from Searchmetrics SEO Ranking Factors report

23 Takeaways from Searchmetrics SEO Ranking Factors report

Searchmetrics recently released their annual SEO Ranking Factors & Rank Correlations white paper.   You can download the entire document here, but if you’re pressed for time here, here’s 23 takeaways to get you thinking… Content High quality, relevant content is increasingly the focus of search Content is no longer an addition to, but is the...