Chairlift Speed Dating Brings Love to Crested Butte
We recently came across the excellent promotion from last season that was too good not to share. Back in February, Crested Butte decided to try something different (admittedly for the third year in a row) for Valentine’s Day – chairlift speed dating! Join the ‘Twister of Love’ Taking place on the Saturday after Valentine’s, the...
7 Stats about The Impact of Snowsports on the Rhones Alpes economy
We all love a good list. Here’s seven great stats about the impact of the snowsports industry on the Rhones Alpes area of France. 1. Skiers spent over €6.5bn in the Rhone Alpes area of France during winter 2011/12 2. The majority of turnover came from the Savoie, followed by Haute Savoie, and the Isere...
10 Facts about Poma, Doppelmayr and Ski Lifts
We all like a list. Here’s 10 facts about Poma and Doppelmayr – producers of most of the world’s ski lifts. The data was taken from this winter’s ‘Economic Panorama of Savoie Mont Blanc Ski Resorts’ (more interesting than it sounds!) 10 Facts about Poma, Doppelmayr and Ski Lifts 1. Poma (real name: Pomagalski) has...
Mini backflip in Tignes beats gap jump and rail slide to go viral
Firstly, if you haven’t already seen this incredible footage of a full Mini backflip filmed in Tignes, then press play on the video below right now! You’ve now added to the 3.3 million views that this video has had in the first ten days since it was posted. (And who knows what the count will...
Oslo Vinterpark take a cheeky ’50 Shades of Grey’ approach to introduce new chairlift
When Oslo Vinterpark replaced their old t-bars with a new six-seater chairlift, it seems they took their inspiration from ’50 Shades of Grey’. We’re not entirely sure if a t-bar has ever caused bruises as bad as these, but why let the facts get in the way of a great marketing campaign (created by Anti...
How to turn a pile of snow into guerrilla marketing
We love this guerilla marketing idea from Bláfjöll ski resort in Iceland (who knew?). It’s a simple idea, but brilliantly effective. Simply dump a load of snow next to a busy road and stick a sign in it pointing to your resort. Hey, it’s only 30km, and you’re in your car already, why not head...