Skipedia is a blog full of fresh ideas about social media and snowsports.

We offer online marketing & PR consultancy for the ski and travel industry.

Resorts
The Top 40 Ski Resorts on Facebook (Relatively)

The Top 40 Ski Resorts on Facebook (Relatively)

We have previously looked on Skipedia at which ski resorts in France, Austria and Italy and across Europe have the most Facebook fans. But how useful are absolute figures? Surely you would expect a resort with more visitors to have more Facebook fans? We thought we’d look more closely at the figures to find out who is...
Was this the best Facebook post by a ski resort in winter 2013/14?

Was this the best Facebook post by a ski resort in winter 2013/14?

Firstly credit must go to Greg Blanchard at Slopefillers.  He has been analysing North American ski resorts’ marketing activity closely for years. Last week he published a new blog post ‘The Top 100 Resort Facebook Posts Shared During the 2013/14 Ski Season‘. We highly recommend that all snowsports marketing professionals take a look at this...
19 Social Media and Digital Facts about Val Thorens

19 Social Media and Digital Facts about Val Thorens

Val Thorens has had a remarkable year, winning a number of awards, most significantly ‘Ski Resort of the Year’ at the World Ski Awards. When we interviewed Gregory Guzzo  director of the tourist office in December 2012 about their rebrand to ‘Val Thorens United’ it was evident that this was a resort with a plan....
Five Snowsports Videos of 'Happy' by Pharrell Williams

Five Snowsports Videos of ‘Happy’ by Pharrell Williams

‘Clap along if you feel like a room without a roof” We all know the lyric, we all know the song.  Pharrell Williams’ ‘Happy’ has been a phenomenal global success since it was released in November 2013. A massive improvement on the Harlem Shake No doubt inspired by the original collection of videos posted to...
Why Alpe d'Huez is Lost In Translation...

Why Alpe d’Huez is Lost In Translation…

It is a truth universally acknowledged, that a ski resort in possession of a UK customer list must be in want of a good translator. If Jane Austen were writing about ski resorts, she may have been tempted to write the above. Even more so if she received an email like the one below, from...
Folie Douce bring more 'sweet madness' to Megeve

Folie Douce bring more ‘sweet madness’ to Megeve

It was in 1969 when Luc Reversade, a former ski instructor, founded the first La Folie Douce in Val d’Isere. The restaurant and bar soon built up a reputation as the place in Val to go for apres-ski. As has been clear for years at the Krazy Kangaruh and Moosevirt in St Anton, apres-ski doesn’t have to...