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We offer online marketing & PR consultancy for the ski and travel industry.

Resorts
Airbnb turn Courchevel cable car into chalet for night

Airbnb turn Courchevel cable car into chalet for night

Only last month we noted on Skipedia how Airbnb were targeting French ski resorts, with a goal of having 10,000 listings by the end of the season. Spectacular guerrilla marketing This week however Airbnb have pulled off one of the most spectacular pieces of guerrilla marketing in a ski resort we’ve seen for some time...
Airbnb Targets 10,000 Listings in Ski Resorts

Airbnb Targets 10,000 Listings in Ski Resorts

The London Ski Show has generally seen fewer destinations and tour operators exhibiting in recent years, but one notable new arrival in 2014 was Airbnb – ‘travel’s most fascinating company’.   Over 1 million listings worldwide The company was founded in the summer of 2008 and is now valued at around $10 billion – with...
'I'm a modern-day Batman' says anti-ESF campaigner

‘I’m a modern-day Batman’ says anti-ESF campaigner

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different points in the appeal process,...
Austria Take On France With New Infographic

Austria Take On France With New Infographic

Austria has traditionally suffered in comparisons with France – you’ll be familiar with the some of the arguments: It’s too low and the ski areas are too small Austria v. France But Austria has gone on the front foot with this well-thought out infographic, focussing on season length, resort height, glaciers and snow parks. Evidently...
'I had that Austrian Tourism in the back of my cab once...'

‘I had that Austrian Tourism in the back of my cab once…’

Austrian Tourism have just launched a new marketing campaign in London – using a black cab. The taxi is covered in wrap around branding, but has the twist that on certain days, customers will be able to win a free holiday. Customers can win a holiday The promotion was launched by Graham Bell earlier this...
Flaine Impress Again With #Selflaine Campaign

Flaine Impress Again With #Selflaine Campaign

Flaine made an impression with their social media last season, when their pre-season Facebook competition increased their fan base by 7000 in one week. This winter they have taken a different, and even more ambitious, approach with their new #Selflaine campaign – designed by Felix Creation.     Submit your #Selflaine The Grand Massif resort...