Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Resorts
France Montagnes Winter Launch 2016/17

France Montagnes Winter Launch 2016/17

Last week journalists and bloggers from the ski industry gathered to meet with representatives from French resorts and find out all the latest on the coming season. The event took place at the brand new Courthouse Shoreditch Hotel, with twenty different French resort present. Over sixty journalists were able to find out the latest news from...
Iain Martin from Skipedia Shortlisted for Writing Award

Iain Martin from Skipedia Shortlisted for Writing Award

Iain Martin from Skipedia was delighted to be recently shortlisted for ‘Best Online Article’ at the France Montagnes writing awards. The article in question was Iain’s report from the Les 2 Alpes Night Snowtrail in January 2016.                                    ...
9 Takeaways from 'Ski Debrief' about the business of French Ski Resorts

9 Takeaways from ‘Ski Debrief’ about the business of French Ski Resorts

Earlier this month the ‘Ski Debrief’ event took place in Val d’Isere and revealed a contrasting mix of results for French resorts this winter. Attendees included Laurent Reynaud from Domaine Skiable de France (DSF), Michel Giraudy (France Montagnes), Gerard Mattis (FPS), Michel Vion (FFS), Jean-Marc Silva (France Montagnes), Luc Reversade (Folie Douce), Alexis Dussilol (AirBnB)...
What was Val Thorens' most successful Facebook post last winter?

What was Val Thorens’ most successful Facebook post last winter?

The season hasn’t quite finished yet in Val Thorens – the resort remains open until 08 May – but their most successful Facebook post is unlikely to change. There is of course no absolute definition of ‘success’ – what ranks more highly between Clicks, Likes, Comments and Shares? When it snows in October… However, in...
Why new Austria advert left us 'speechless'...

Why new Austria advert left us ‘speechless’…

We noticed this ad in the Guardian magazine this Saturday and couldn’t help but wonder ‘What on earth is going on here?’   Does this make you want to go to Austria? The key question to ask is ‘Does this ad make you more likely to travel to Austria?’ If you’re a bird-spotter, then possibly. But...
Mountain Heaven to offer skiing in Iran

Mountain Heaven to offer skiing in Iran

Every now and then one of the magazines runs a ‘hero’ feature on skiing in Iran – amazing photos, but generally out of reach of the general public. But that may be about to change.  Last month, Nick Williams – MD of Mountain Heaven – visited Dizin ski resort in Iran, with a view to...