Skipedia is a blog full of fresh ideas about social media and snowsports.

We offer online marketing & PR consultancy for the ski and travel industry.

Resorts
La Plagne tops the French ski resort charts

La Plagne tops the French ski resort charts

Recent research from Montagne Leaders has shown that La Plagne is the leading ski resort in France, ranked by skier days. It’s one of only two resorts posting over 2 million skier days, together with its Paradiski partner resorts, Les Arcs & Peisey Vallandry. The Top 10 French Ski Resort (by total skier days) La...
The Top Ten Fastest Growing French Ski Resorts

The Top Ten Fastest Growing French Ski Resorts

Montagne Leaders have recently launched their latest look at the French ski industry, analysing all the data from the 2013/14 winter season. Among the many statistics available, one of the more interesting was an insight into those resort that are reversing the trend and are growing fast. The Fastest Growing French Ski Resorts The following...
Five Nuggets of Snowsports Marketing We Noticed This Week

Five Nuggets of Snowsports Marketing We Noticed This Week

We find them so you don’t have to.  Here are five nuggets of snowsports marketing we’ve seen recently… 1. Why Serre Chevalier should make shorter videos This cute video was published by Serre Chevalier this week. It starts with a spoof of Serre Che employees mucking around: pisteurs dynamite a snowman; snow groomers race each...
Is 'Force Majeure' - a movie set in Les Arcs - worth watching?

Is ‘Force Majeure’ – a movie set in Les Arcs – worth watching?

Force Majeure is a new Swedish/French movie not yet released in the UK, but which has already won the Jury prize at Cannes and been nominated for a Golden Globe as ‘Best Foreign Language Film’. What’s the story? The plot revolves around an avalanche ‘near-miss’ near the start of the film.  The family of four...
Airbnb turn Courchevel cable car into chalet for night

Airbnb turn Courchevel cable car into chalet for night

Only last month we noted on Skipedia how Airbnb were targeting French ski resorts, with a goal of having 10,000 listings by the end of the season. Spectacular guerrilla marketing This week however Airbnb have pulled off one of the most spectacular pieces of guerrilla marketing in a ski resort we’ve seen for some time...