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Resorts
Would you want to go to a ski resort that's 'like the Tube'?

Would you want to go to a ski resort that’s ‘like the Tube’?

See if you can spot the difference between these two snowsports ads using UK public transport messages to promote themselves. One makes sense, one has clearly never used the London Underground! Like the Tube… Seriously? No-one ever said: “You know what? I really want to go to a ski resort that’s ‘like the Tube’.”   Discover...
Seven Snowy Stats about the French Mountains

Seven Snowy Stats about the French Mountains

At the recent France Montagnes press event in London, Skipedia came across the following snowy stats about the French mountains:   Proportion of France covered by mountains                                     23% Average price per day of a French ski holiday, per person             €81 Average ski holiday budget, per person                                             €429 Average daily price of a...
The Top 8 French Ski Resorts in 2018

The Top 8 French Ski Resorts in 2018

‘Montagne Leaders’ magazine have recently published their annual survey, showing which resorts have generated the most lift pass revenue. The Savoie region of France contributed 46% of the 1.3 billion euros of revenue, followed by the Haute Savoie (26%, €355m) and Isère (9%, €123m). The Top 8 French Ski Resorts: Chamonix-Mont-Blanc La Plagne Val Thorens/Orelle...
'World's First Wheelchair Piste Basher Driver' article on Telegraph.co.uk

‘World’s First Wheelchair Piste Basher Driver’ article on Telegraph.co.uk

In April 2018, Iain travelled to Courchevel in France, where he interviewed Antoine Motillon. Antoine was involved in a motorcycle accident in 2004 and has been in a wheelchair since then. However, in 2017 he was given the opportunity by Courchevel to drive a specially adapted piste basher. Article on The Daily Telegraph In the...
Verbier start unique partnership with Liverpool FC

Verbier start unique partnership with Liverpool FC

Verbier have become the first ski resort to partner with a Premiership football club. While Manchester United may already have official partners for everything from noodles to beer, last year’s Champions League finalists Liverpool have become the first English football team to find a ski resort partner. Verbier hopes that through its sponsorship of the...
Why La Clusaz has produced the best ski resort video this year...

Why La Clusaz has produced the best ski resort video this year…

Aspirational powder skiing shot? Tick! Kids playing in the snow? Tick! Nightclub shot? Tick! Couple relaxing in sauna/hot tub? Tick! Assorted ski resort clichés? Tick!   La Clusaz stands out above the crowd Why is it that so many ski resort videos follow the same time-honoured pattern? I mean, it all looks great on screen, it’s...