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Resorts
Verbier start unique partnership with Liverpool FC

Verbier start unique partnership with Liverpool FC

Verbier have become the first ski resort to partner with a Premiership football club. While Manchester United may already have official partners for everything from noodles to beer, last year’s Champions League finalists Liverpool have become the first English football team to find a ski resort partner. Verbier hopes that through its sponsorship of the...
Why La Clusaz has produced the best ski resort video this year...

Why La Clusaz has produced the best ski resort video this year…

Aspirational powder skiing shot? Tick! Kids playing in the snow? Tick! Nightclub shot? Tick! Couple relaxing in sauna/hot tub? Tick! Assorted ski resort clichés? Tick!   La Clusaz stands out above the crowd Why is it that so many ski resort videos follow the same time-honoured pattern? I mean, it all looks great on screen, it’s...
Iain Martin wins award for ‘Best Online Article’ from France Montagnes

Iain Martin wins award for ‘Best Online Article’ from France Montagnes

Yesterday saw 17 French ski resorts and regions gather in London for the annual France Montagnes UK press launch. Resorts including La Clusaz, Les 2 Alpes, Les Menuires and Tignes were joined by regional organisations Savoie Mont Blanc and the French Pyrenees as they briefed the UK press on all their new developments for the...
Folie Douce to open new hotel in Serre Chevalier

Folie Douce to open new hotel in Serre Chevalier

It seems hotels from La Folie Douce are like buses; none for ages and then two come along at once. It was only earlier this summer that we reported La Folie Douce was diversifying into hotels with the news that they were to open their first property in Chamonix this December. Less than two months...
29 Fascinating Ski Stats from around the World

29 Fascinating Ski Stats from around the World

We’ve taken a trawl through the excellent International Report on Snow & Mountain Tourism by industry expert Laurent Vanat to find some of the most fascinating ski stats about the snowsports industry. The report is available to download (in English and Chinese) for free here. All graphs were created by M Vanat and are contained within...
La Folie Douce to open first hotel in Chamonix

La Folie Douce to open first hotel in Chamonix

La Folie Douce is diversifying beyond their highly successful ‘clubbing in the snow’ concept by opening their first hotel this December in Chamonix Mont Blanc. The new project is a joint venture between La Folie Douce et Les Hôtels (très) Particuliers. They will take over La Palace Le Savoy, formerly occupied by Club Med. Opening...