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Resorts
9 Takeaways from 'Ski Debrief' about the business of French Ski Resorts

9 Takeaways from ‘Ski Debrief’ about the business of French Ski Resorts

Earlier this month the ‘Ski Debrief’ event took place in Val d’Isere and revealed a contrasting mix of results for French resorts this winter. Attendees included Laurent Reynaud from Domaine Skiable de France (DSF), Michel Giraudy (France Montagnes), Gerard Mattis (FPS), Michel Vion (FFS), Jean-Marc Silva (France Montagnes), Luc Reversade (Folie Douce), Alexis Dussilol (AirBnB)...
What was Val Thorens' most successful Facebook post last winter?

What was Val Thorens’ most successful Facebook post last winter?

The season hasn’t quite finished yet in Val Thorens – the resort remains open until 08 May – but their most successful Facebook post is unlikely to change. There is of course no absolute definition of ‘success’ – what ranks more highly between Clicks, Likes, Comments and Shares? When it snows in October… However, in...
Why new Austria advert left us 'speechless'...

Why new Austria advert left us ‘speechless’…

We noticed this ad in the Guardian magazine this Saturday and couldn’t help but wonder ‘What on earth is going on here?’   Does this make you want to go to Austria? The key question to ask is ‘Does this ad make you more likely to travel to Austria?’ If you’re a bird-spotter, then possibly. But...
Mountain Heaven to offer skiing in Iran

Mountain Heaven to offer skiing in Iran

Every now and then one of the magazines runs a ‘hero’ feature on skiing in Iran – amazing photos, but generally out of reach of the general public. But that may be about to change.  Last month, Nick Williams – MD of Mountain Heaven – visited Dizin ski resort in Iran, with a view to...
13 of the Best (and Worst!) Snowsports April Fools from 2016

13 of the Best (and Worst!) Snowsports April Fools from 2016

Was April Fool’s Day really only a week ago?  We’ve been dreaming of Val Thorens’ teleportation and having nightmares about ‘Trump International Resort’ ever since… Here’s our round up of the best and worst snowsports April Fools from 2016: Teleportation by Val Thorens There’s no doubt that this effort from Val Thorens was the best...
Instagrammers invited on 'Insta Expedition' to Verbier

Instagrammers invited on ‘Insta Expedition’ to Verbier

While the debate about the value of Instagram and its ‘Instagrammers’ goes on, many brands continue to reach out to influencers. The Swiss ski resort of Verbier has recently run an innovative promotion. The resort invited five influential Instagrammers from three countries for a special ‘Insta Expedition’.     Mountain Photography Expedition Organised in partnership...