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We offer online marketing & PR consultancy for the ski and travel industry.

Resorts
Austria Take On France With New Infographic

Austria Take On France With New Infographic

Austria has traditionally suffered in comparisons with France – you’ll be familiar with the some of the arguments: It’s too low and the ski areas are too small Austria v. France But Austria has gone on the front foot with this well-thought out infographic, focussing on season length, resort height, glaciers and snow parks. Evidently...
'I had that Austrian Tourism in the back of my cab once...'

‘I had that Austrian Tourism in the back of my cab once…’

Austrian Tourism have just launched a new marketing campaign in London – using a black cab. The taxi is covered in wrap around branding, but has the twist that on certain days, customers will be able to win a free holiday. Customers can win a holiday The promotion was launched by Graham Bell earlier this...
Flaine Impress Again With #Selflaine Campaign

Flaine Impress Again With #Selflaine Campaign

Flaine made an impression with their social media last season, when their pre-season Facebook competition increased their fan base by 7000 in one week. This winter they have taken a different, and even more ambitious, approach with their new #Selflaine campaign – designed by Felix Creation.     Submit your #Selflaine The Grand Massif resort...
Saint Gervais: '3rd France ski area'...

Saint Gervais: ‘3rd France ski area’…

Flush with the excitement of hosting the newest Folie Douce to hit the Alps, Saint Gervais has been gilding the lily slightly in their advertising to the UK market. We noticed this ad in the October issue of Ski and Snowboard Magazine – ‘445km of slopes’ and ‘3rd France ski area’ (sic). It is true...
14 Takeaways from the Ski Club of Great Britain Industry Report 2014

14 Takeaways from the Ski Club of Great Britain Industry Report 2014

Phones are getting bigger, movies are getting longer, but ski industry reports are getting smaller. Last week, Crystal Holidays released their annual Ski Industry Report – it totalled just 8 pages and took five minutes to cover.  In contrast, their 2013 report was 23 pages long and included significantly more analysis. No estimate of market size...
12 Things We Learned At The ABTOF French Ski Launch 2014

12 Things We Learned At The ABTOF French Ski Launch 2014

Journalists, tour operators and resorts gathered in London today for the annual ABTOF and AtoutFrance ski conference – the official French ski launch for this winter season. Here’s some quick snippets that we picked up from the day:   Ski Famille won the ABTOF award for Best Innovation – for their absolutely brilliant idea (although...