Skipedia is a blog full of fresh ideas about social media and snowsports.

We offer online marketing & PR consultancy for the ski and travel industry.

Tour Operators
Crystal Ski Take Digital Customer Service to a New Level

Crystal Ski Take Digital Customer Service to a New Level

The Crystal Ski Industry Report today was less about the state of the market and more about their own digital innovations. Market size down 3.6% Perhaps it was the right decision not to focus on a market that was estimated to have fallen another 3.6% since 2012/13. Simon Cross, President of Crystal Ski, commented that...
12 Things We Learned At The ABTOF French Ski Launch 2014

12 Things We Learned At The ABTOF French Ski Launch 2014

Journalists, tour operators and resorts gathered in London today for the annual ABTOF and AtoutFrance ski conference – the official French ski launch for this winter season. Here’s some quick snippets that we picked up from the day:   Ski Famille won the ABTOF award for Best Innovation – for their absolutely brilliant idea (although...
Are Neilson being modest about their ski numbers?

Are Neilson being modest about their ski numbers?

TTG Digital recently carried a revealing interview with Richard Bowen-Doyle, chairman of Neilson Active Holidays since  their management buy-out from Thomas Cook last year.   More guests in winter, more profit in summer Among the interesting stats revealed include: The turnover is £75 million to £80 million They carry 40,000 passengers to 9 beach clubs in...
How well is the ski industry optimising for mobile?

How well is the ski industry optimising for mobile?

Last night I spoke at Brighton Social Media, looking at ‘How is the ski industry optimising for mobile?’ My presentation, which is available on Slideshare, and has been embedded below, took a look at the rapid increase in smartphone use in the UK, and its implications for businesses (as outlined in a previous blog post)....
Latest in the social skiing legal case in France (14 May 2014)

Latest in the social skiing legal case in France (14 May 2014)

We have received this update from TUI about today’s court case held in Albertville regarding the ongoing ‘social skiing‘ debate: Today (14 May 2014), the case about social skiing being illegal was due to be heard at the Court of Appeals in Chambery. The case was referred from November 2013 at the joint request of...
Five Snowsports Videos of 'Happy' by Pharrell Williams

Five Snowsports Videos of ‘Happy’ by Pharrell Williams

‘Clap along if you feel like a room without a roof” We all know the lyric, we all know the song.  Pharrell Williams’ ‘Happy’ has been a phenomenal global success since it was released in November 2013. A massive improvement on the Harlem Shake No doubt inspired by the original collection of videos posted to...