Skipedia is a blog full of fresh ideas about social media and snowsports.

We offer online marketing & PR consultancy for the ski and travel industry.

Tour Operators
How well is the ski industry optimising for mobile?

How well is the ski industry optimising for mobile?

Last night I spoke at Brighton Social Media, looking at ‘How is the ski industry optimising for mobile?’ My presentation, which is available on Slideshare, and has been embedded below, took a look at the rapid increase in smartphone use in the UK, and its implications for businesses (as outlined in a previous blog post)....
Latest in the social skiing legal case in France (14 May 2014)

Latest in the social skiing legal case in France (14 May 2014)

We have received this update from TUI about today’s court case held in Albertville regarding the ongoing ‘social skiing‘ debate: Today (14 May 2014), the case about social skiing being illegal was due to be heard at the Court of Appeals in Chambery. The case was referred from November 2013 at the joint request of...
Five Snowsports Videos of 'Happy' by Pharrell Williams

Five Snowsports Videos of ‘Happy’ by Pharrell Williams

‘Clap along if you feel like a room without a roof” We all know the lyric, we all know the song. ¬†Pharrell Williams’ ‘Happy’ has been a phenomenal global success since it was released in November 2013. A massive improvement on the Harlem Shake No doubt inspired by the original collection of videos posted to...
Esprit Ski Hit The Spot With Great Video Content

Esprit Ski Hit The Spot With Great Video Content

With so much noise in social media to work your way through, it can be hard to make an impression. That’s why Esprit Ski has stood out for us this season for the quality and quantity of their video content. The best resource that most tour operators have is their staff that in resort. What...
Ski Beat advert suggests poor season for UK ski companies

Ski Beat advert suggests poor season for UK ski companies

The travel section of The Guardian this weekend featured this full page ad (see below) from Ski Beat that we found very worrying, even if it’s great for the consumer. The ad itself looks great. The message is clear: ‘End of Season Chalet Clearance Sale’, with¬†‘Massive reductions’. And there’s a reminder that you can ‘SAVE...
How MountainBase hit PR goldmine with promise to refund term time fines...

How MountainBase hit PR goldmine with promise to refund term time fines…

Marketing – sometimes the best ideas sink like a stone, sometimes they soar like a bird. In the last 24 hours MountainBase has transformed itself from a modest one chalet operator in Morzine to front page news, with press coverage worth tens of thousands of pounds. So, how did they do it? It started with...