Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer online marketing & PR consultancy for the ski and travel industry.

Tour Operators
Does size matter? Scaling the UK snowsports market.

Does size matter? Scaling the UK snowsports market.

The French are bigger than we are. So are the Americans. But does size matter? And to be specific, how big is ours? We speak, of course, of the size of the UK snowsports market. No more Crystal Industry Report In recent years the Crystal Ski Industry Report has always been the starting point for...
Crystal Ski staff star in their new viral video

Crystal Ski staff star in their new viral video

We were impressed with Crystal Ski’s recent video ‘The Mountain is Yours‘, released last week. Filmed in Hintertux in April 2015, the short film depicts five amusing ski stereotypes: the Mile Muncher, the Gadget Guru, the Piste Princess, the Park Rat and the Apres Animal.   Crystal staff, rather than models Rather than using models,...
P&V team up with La Folie Douce

P&V team up with La Folie Douce

The biggest challenge facing tour operators is being able to differentiate their product. After all, if you’re trying to choose who to go with to a particular destination, then the ski area is the same, the lift pass is the same, and the choice of ski schools and ski hire is the same. Some companies...
Should I buy a .ski domain extension?

Should I buy a .ski domain extension?

Since their official launch earlier this week, it has now been possible to buy a .ski domain extension. So for example it’s now possible to buy domains such as courchevel.ski or backcountry.ski And since that launch the most common question we’ve had at Skipedia is ‘Should I buy a .ski domain?’ Not necessary, but probably...
UK Snowsports Market Twice As Large As Thought?

UK Snowsports Market Twice As Large As Thought?

New research from ABTA has suggested that the UK ski market is actually twice as large as previously thought. The main sources for estimates of the size of the UK snowsports market in recent years has been the Crystal Ski Industry Report and the Ski Club of Great Britain report. The ABTA numbers refer to...
Airbnb Targets 10,000 Listings in Ski Resorts

Airbnb Targets 10,000 Listings in Ski Resorts

The London Ski Show has generally seen fewer destinations and tour operators exhibiting in recent years, but one notable new arrival in 2014 was Airbnb – ‘travel’s most fascinating company’.   Over 1 million listings worldwide The company was founded in the summer of 2008 and is now valued at around $10 billion – with...