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Tour Operators
Crystal Ski Deliver On Digital Promise

Crystal Ski Deliver On Digital Promise

Back in September we reported on Crystal Ski’s plans to take digital customer service to a new level.   Impressive and ambitious, but realistic? At the time, we were impressed, but dubious about how realistic some of their plans were. Crystal revealed that all 700 overseas employees would be equipped with iPads, each featuring bespoke...
'I'm a modern-day Batman' says anti-ESF campaigner

‘I’m a modern-day Batman’ says anti-ESF campaigner

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different points in the appeal process,...
Great 'Tube Map' Content Marketing from AliKats

Great ‘Tube Map’ Content Marketing from AliKats

We loved this piece of content marketing we came across recently from the Morzine-based company, AliKats Mountain Holidays:     Ticks all the boxes for good content It ticks all the boxes for good content: 1. It’s entertaining 2. It’s interesting 3. It’s informative Shareable and branded On top of that it’s very shareable (it’s...
Crystal Ski Take Digital Customer Service to a New Level

Crystal Ski Take Digital Customer Service to a New Level

The Crystal Ski Industry Report today was less about the state of the market and more about their own digital innovations. Market size down 3.6% Perhaps it was the right decision not to focus on a market that was estimated to have fallen another 3.6% since 2012/13. Simon Cross, President of Crystal Ski, commented that...
12 Things We Learned At The ABTOF French Ski Launch 2014

12 Things We Learned At The ABTOF French Ski Launch 2014

Journalists, tour operators and resorts gathered in London today for the annual ABTOF and AtoutFrance ski conference – the official French ski launch for this winter season. Here’s some quick snippets that we picked up from the day:   Ski Famille won the ABTOF award for Best Innovation – for their absolutely brilliant idea (although...
Are Neilson being modest about their ski numbers?

Are Neilson being modest about their ski numbers?

TTG Digital recently carried a revealing interview with Richard Bowen-Doyle, chairman of Neilson Active Holidays since  their management buy-out from Thomas Cook last year.   More guests in winter, more profit in summer Among the interesting stats revealed include: The turnover is £75 million to £80 million They carry 40,000 passengers to 9 beach clubs in...