Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Tour Operators
Should I buy a .ski domain extension?

Should I buy a .ski domain extension?

Since their official launch earlier this week, it has now been possible to buy a .ski domain extension. So for example it’s now possible to buy domains such as courchevel.ski or backcountry.ski And since that launch the most common question we’ve had at Skipedia is ‘Should I buy a .ski domain?’ Not necessary, but probably...
UK Snowsports Market Twice As Large As Thought?

UK Snowsports Market Twice As Large As Thought?

New research from ABTA has suggested that the UK ski market is actually twice as large as previously thought. The main sources for estimates of the size of the UK snowsports market in recent years has been the Crystal Ski Industry Report and the Ski Club of Great Britain report. The ABTA numbers refer to...
Airbnb Targets 10,000 Listings in Ski Resorts

Airbnb Targets 10,000 Listings in Ski Resorts

The London Ski Show has generally seen fewer destinations and tour operators exhibiting in recent years, but one notable new arrival in 2014 was Airbnb – ‘travel’s most fascinating company’.   Over 1 million listings worldwide The company was founded in the summer of 2008 and is now valued at around $10 billion – with...
Crystal Ski Deliver On Digital Promise

Crystal Ski Deliver On Digital Promise

Back in September we reported on Crystal Ski’s plans to take digital customer service to a new level.   Impressive and ambitious, but realistic? At the time, we were impressed, but dubious about how realistic some of their plans were. Crystal revealed that all 700 overseas employees would be equipped with iPads, each featuring bespoke...
'I'm a modern-day Batman' says anti-ESF campaigner

‘I’m a modern-day Batman’ says anti-ESF campaigner

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different points in the appeal process,...
Great 'Tube Map' Content Marketing from AliKats

Great ‘Tube Map’ Content Marketing from AliKats

We loved this piece of content marketing we came across recently from the Morzine-based company, AliKats Mountain Holidays:     Ticks all the boxes for good content It ticks all the boxes for good content: 1. It’s entertaining 2. It’s interesting 3. It’s informative Shareable and branded On top of that it’s very shareable (it’s...