Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Facebook Live: Advice, Tips and Best Practice

Facebook Live: Advice, Tips and Best Practice

Since Facebook launched their live streaming service ‘Facebook Live’ in 2015, this year usage has increased exponentially. Facebook’s initial strategy was to persuade celebrities to use the format, before it was opened to all US users in February 2016 and then rolled out globally later in the year.    ...
Game of Drones: Using Drones in Snowsports

Game of Drones: Using Drones in Snowsports

Drones are becoming more and more popular. We look at how they can be used within the snowsports industry. Last month Iain from Skipedia presented at LISTEX about some of the new technologies available and looked at their applications. This is a reprise of that presentation, covering some the key...
Attack of the Drones: New Technologies in Snowsports

Attack of the Drones: New Technologies in Snowsports

Last week, Iain from Skipedia presented at LISTEX 2016 covering new technologies such as drones, Facebook Live, 360 degree photo and videos and virtual reality. The event was recorded live via Facebook Live, so you can watch Iain’s presentation here:   You can also view Iain’s presentation on Slideshare:  ...
18 Takeaways from Brighton SEO, September 2016

18 Takeaways from Brighton SEO, September 2016

On Friday Iain Martin from Skipedia enjoyed a packed day of optimisation best practice at Brighton SEO – a free conference ‘helping search marketers meet, learn and do their job a little better’. It’s packed full of great speakers and the biggest problem is working out which of the seven...
What was Val Thorens' most successful Facebook post last winter?

What was Val Thorens’ most successful Facebook post last winter?

The season hasn’t quite finished yet in Val Thorens – the resort remains open until 08 May – but their most successful Facebook post is unlikely to change. There is of course no absolute definition of ‘success’ – what ranks more highly between Clicks, Likes, Comments and Shares? When it...
Interview with Thibaut Loubere, Community Manager, Val Thorens

Interview with Thibaut Loubere, Community Manager, Val Thorens

With 230,000 fans on Facebook, 20000 followers on Instagram and 15000 on Twitter Val Thorens is one of the most engaged ski resorts in the world. So during our recent visit to Val Thorens, Skipedia took the opportunity to catch up with Thibaut Loubere, Community Manager for the resort.  ...
Does size matter? Scaling the UK snowsports market.

Does size matter? Scaling the UK snowsports market.

The French are bigger than we are. So are the Americans. But does size matter? And to be specific, how big is ours? We speak, of course, of the size of the UK snowsports market. No more Crystal Industry Report In recent years the Crystal Ski Industry Report has always...
France Montagnes video goes viral

France Montagnes video goes viral

If you’ve been scrolling through Facebook in the last couple of days, you’ll probably have seen this great video from France Montagnes – currently going viral across the Internet. Overheard in Ski Resorts ‘Overheard in French Ski Resorts’ plays on the well-trodden meme previous seen in ‘Shit Snowboarders Say’ etc...
Should I buy a .ski domain extension?

Should I buy a .ski domain extension?

Since their official launch earlier this week, it has now been possible to buy a .ski domain extension. So for example it’s now possible to buy domains such as courchevel.ski or backcountry.ski And since that launch the most common question we’ve had at Skipedia is ‘Should I buy a .ski...
'I'm a modern-day Batman' says anti-ESF campaigner

‘I’m a modern-day Batman’ says anti-ESF campaigner

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
How MountainBase hit PR goldmine with promise to refund term time fines...

How MountainBase hit PR goldmine with promise to refund term time fines…

Marketing – sometimes the best ideas sink like a stone, sometimes they soar like a bird. In the last 24 hours MountainBase has transformed itself from a modest one chalet operator in Morzine to front page news, with press coverage worth tens of thousands of pounds. So, how did they...
How Tignes became sexy...

How Tignes became sexy…

We have noted before on Skipedia how sex sells, even in the snowports industry. Sex sells snow too… From the good old days of adverts for cigarettes to Oslo Vinterpark’s cheeky approach to marketing, sex has been a regular theme. But no one has outdone Tignes with their impressive and audacious...
K2 accused of using sex to sell ski boots

K2 accused of using sex to sell ski boots

K2 have been accused of resorting to sexist imagery to sell their ski boots. We feel its only fair to reproduce their ad, purely so you can make up your own mind about this gratuitous sexism: It appears creators of the K2 Pinnacle 130 ski boot have no shame, as they...
Why do chalet girls bake a cake every day?

Why do chalet girls bake a cake every day?

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
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Case Study: Le Ski score Viral Video win on Yorkshire Day

Case Study: Le Ski score Viral Video win on Yorkshire Day

Skipedia has been working with ski chalet specialists Le Ski for several years, managing their Adwords account and creating bespoke Content Marketing projects. Huge increase in distribution base Over the last two years, a mix of social-led promotions designed by Skipedia had led to an increase in the Facebook fan base of 400% and added...
Tignes article by Skipedia in ‘Love The Mountains' Magazine

Tignes article by Skipedia in ‘Love The Mountains’ Magazine

Earlier this year, Iain from Skipedia visited the Brighton & Hove Albion FC performance centre in Lancing. He interviewed Chris Hughton, manager of the club, about their pre-season training camp, held in Tignes in the French Alps. This article has now been published in ‘Love The Mountains’ – the summer activity magazine from the publishers...
Le Ski produce perfect ski industry response to Brexit

Le Ski produce perfect ski industry response to Brexit

On Tuesday of this week, Le Ski’s regular email newsletter hit our inbox…and made quite an impression. We don’t think there could be more of a perfect ski industry response to Brexit than this superb graphic. ‘Brexit will make no difference to the quality and delivery of your Le Ski chalet holiday…normal service has already...
Skipedia presentation 'Adwords for Mobile' at LISTEX

Skipedia presentation ‘Adwords for Mobile’ at LISTEX

Iain Martin moderated the afternoon session ‘The Future is Mobile’ at the LISTEX Summer Session last week. The afternoon started with a presentation from Google, followed by Iain’s presentation about ‘Adwords for Mobile’.  You can view the presentation below and the slidedeck on Slideshare here.  
Content Marketing Case Study: Video Content for Le Ski

Content Marketing Case Study: Video Content for Le Ski

Earlier this month, Skipedia went out to Courchevel 1650 to create some new video content for our client Le Ski. Our previous successful content marketing for Le Ski was designed to increase reach and brand awareness, and successfully added 10000 qualified addresses to their email newsletter list as well as 3000 followers to their Facebook...
9 Takeaways from 'Ski Debrief' about the business of French Ski Resorts

9 Takeaways from ‘Ski Debrief’ about the business of French Ski Resorts

Earlier this month the ‘Ski Debrief’ event took place in Val d’Isere and revealed a contrasting mix of results for French resorts this winter. Attendees included Laurent Reynaud from Domaine Skiable de France (DSF), Michel Giraudy (France Montagnes), Gerard Mattis (FPS), Michel Vion (FFS), Jean-Marc Silva (France Montagnes), Luc Reversade (Folie Douce), Alexis Dussilol (AirBnB)...