Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

What was Val Thorens' most successful Facebook post last winter?

What was Val Thorens’ most successful Facebook post last winter?

The season hasn’t quite finished yet in Val Thorens – the resort remains open until 08 May – but their most successful Facebook post is unlikely to change. There is of course no absolute definition of ‘success’ – what ranks more highly between Clicks, Likes, Comments and Shares? When it...
Interview with Thibaut Loubere, Community Manager, Val Thorens

Interview with Thibaut Loubere, Community Manager, Val Thorens

With 230,000 fans on Facebook, 20000 followers on Instagram and 15000 on Twitter Val Thorens is one of the most engaged ski resorts in the world. So during our recent visit to Val Thorens, Skipedia took the opportunity to catch up with Thibaut Loubere, Community Manager for the resort.  ...
Does size matter? Scaling the UK snowsports market.

Does size matter? Scaling the UK snowsports market.

The French are bigger than we are. So are the Americans. But does size matter? And to be specific, how big is ours? We speak, of course, of the size of the UK snowsports market. No more Crystal Industry Report In recent years the Crystal Ski Industry Report has always...
France Montagnes video goes viral

France Montagnes video goes viral

If you’ve been scrolling through Facebook in the last couple of days, you’ll probably have seen this great video from France Montagnes – currently going viral across the Internet. Overheard in Ski Resorts ‘Overheard in French Ski Resorts’ plays on the well-trodden meme previous seen in ‘Shit Snowboarders Say’ etc...
Should I buy a .ski domain extension?

Should I buy a .ski domain extension?

Since their official launch earlier this week, it has now been possible to buy a .ski domain extension. So for example it’s now possible to buy domains such as courchevel.ski or backcountry.ski And since that launch the most common question we’ve had at Skipedia is ‘Should I buy a .ski...
Lily drone camera takes selfie technology to new level

Lily drone camera takes selfie technology to new level

So you’ve got a GoPro and you’ve tried the helmet attachment, chesty strap and used a selfie stick.  The footage looks good and your mates loved your edit on Vimeo. So what’s next? Welcome to Lily…! The answer has to be a drone.  And if it’s a drone, then how...
'I'm a modern-day Batman' says anti-ESF campaigner

‘I’m a modern-day Batman’ says anti-ESF campaigner

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
How MountainBase hit PR goldmine with promise to refund term time fines...

How MountainBase hit PR goldmine with promise to refund term time fines…

Marketing – sometimes the best ideas sink like a stone, sometimes they soar like a bird. In the last 24 hours MountainBase has transformed itself from a modest one chalet operator in Morzine to front page news, with press coverage worth tens of thousands of pounds. So, how did they...
How Tignes became sexy...

How Tignes became sexy…

We have noted before on Skipedia how sex sells, even in the snowports industry. Sex sells snow too… From the good old days of adverts for cigarettes to Oslo Vinterpark’s cheeky approach to marketing, sex has been a regular theme. But no one has outdone Tignes with their impressive and audacious...
K2 accused of using sex to sell ski boots

K2 accused of using sex to sell ski boots

K2 have been accused of resorting to sexist imagery to sell their ski boots. We feel its only fair to reproduce their ad, purely so you can make up your own mind about this gratuitous sexism: It appears creators of the K2 Pinnacle 130 ski boot have no shame, as they...
Have Les Arcs made the worst ski resort ad ever?

Have Les Arcs made the worst ski resort ad ever?

Sometimes we see ads that impress us (like this easyJet ad).  Sometimes we see ads that don’t (this Three Valleys ad or this from Les Menuires). But rarely have we ever seen any promotion in the world of snowsports quite as bizarre as this from Les Arcs. Even without the inevitable thoughts...
Why do chalet girls bake a cake every day?

Why do chalet girls bake a cake every day?

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
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Rossignol cook up marketing partnership with top chefs

Rossignol cook up marketing partnership with top chefs

Snowsports brand Rossignol has recently announced it will be starting a marketing partnership with four top quality French chefs. This innovative concept will see chefs Christophe Aribert, Edouard Loubet, Emmanuel Renaut, Jean Sulpice joining Rossignol at some of the brand’s events.   Challenge des Chefs Etoiles The new partnership was announced at the Challenge des...
Why new Austria advert left us 'speechless'...

Why new Austria advert left us ‘speechless’…

We noticed this ad in the Guardian magazine this Saturday and couldn’t help but wonder ‘What on earth is going on here?’   Does this make you want to go to Austria? The key question to ask is ‘Does this ad make you more likely to travel to Austria?’ If you’re a bird-spotter, then possibly. But...
Mountain Heaven to offer skiing in Iran

Mountain Heaven to offer skiing in Iran

Every now and then one of the magazines runs a ‘hero’ feature on skiing in Iran – amazing photos, but generally out of reach of the general public. But that may be about to change.  Last month, Nick Williams – MD of Mountain Heaven – visited Dizin ski resort in Iran, with a view to...
13 of the Best (and Worst!) Snowsports April Fools from 2016

13 of the Best (and Worst!) Snowsports April Fools from 2016

Was April Fool’s Day really only a week ago?  We’ve been dreaming of Val Thorens’ teleportation and having nightmares about ‘Trump International Resort’ ever since… Here’s our round up of the best and worst snowsports April Fools from 2016: Teleportation by Val Thorens There’s no doubt that this effort from Val Thorens was the best...
Val Thorens article by Skipedia in 'Skier & Snowboarder Magazine'

Val Thorens article by Skipedia in ‘Skier & Snowboarder Magazine’

Skipedia doesn’t just create online content. In December 2015, Iain from Skipedia went out to Val Thorens to test out their new guided Ski Touring service for ‘Skier & Snowboarder‘ magazine.     The finished article has now been published – in their March issue – and is available for free in various locations around...
Instagrammers invited on 'Insta Expedition' to Verbier

Instagrammers invited on ‘Insta Expedition’ to Verbier

While the debate about the value of Instagram and its ‘Instagrammers’ goes on, many brands continue to reach out to influencers. The Swiss ski resort of Verbier has recently run an innovative promotion. The resort invited five influential Instagrammers from three countries for a special ‘Insta Expedition’.     Mountain Photography Expedition Organised in partnership...