Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Ski Touring in Morocco: A Photo Essay

Ski Touring in Morocco: A Photo Essay

Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...
Iain Martin wins award for ‘Best Online Article’ from France Montagnes

Iain Martin wins award for ‘Best Online Article’ from France Montagnes

Yesterday saw 17 French ski resorts and regions gather in London for the annual France Montagnes UK press launch. Resorts including La Clusaz, Les 2 Alpes, Les Menuires and Tignes were joined by regional organisations Savoie Mont Blanc and the French Pyrenees as they briefed the UK press on all...
Three Days in Les 3 Vallées

Three Days in Les 3 Vallées

With the best snow in a generation, what better season to sneak in a final few days in the world’s largest ski area…Les 3 Vallées. Day 1 My family have been lucky enough to ski in Les 3 Vallées several times before, so we didn’t waste our time. After dropping our...
Is Ed Sheeran about to save the ski industry?

Is Ed Sheeran about to save the ski industry?

For years the snowsports industry has been debating how to bring new entrants to the market. Schools skiing, free lift passes for kids, changing half-term dates – there have been plenty of ideas thrown around. Perhaps all we needed was the omnipresent Ed Sheeran? Not content with filling the singles...
Behind the scenes at 'The Jump' 2017 in Kuhtai

Behind the scenes at ‘The Jump’ 2017 in Kuhtai

Last month Iain from Skipedia was lucky enough to be taken on a behind-the-scenes tour of ‘The Jump’ in Kuhtai.     The most entertaining season yet This fourth season of the show has perhaps been the most entertaining yet – probably because it has featured more skiing than in...
Interview with Thibaut Loubere, Community Manager, Val Thorens

Interview with Thibaut Loubere, Community Manager, Val Thorens

With 230,000 fans on Facebook, 20000 followers on Instagram and 15000 on Twitter Val Thorens is one of the most engaged ski resorts in the world. So during our recent visit to Val Thorens, Skipedia took the opportunity to catch up with Thibaut Loubere, Community Manager for the resort.  ...
'I'm a modern-day Batman' says anti-ESF campaigner

‘I’m a modern-day Batman’ says anti-ESF campaigner

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
Why do chalet girls bake a cake every day?

Why do chalet girls bake a cake every day?

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
Latest entries
LG Trail Ultra article by Skipedia on Men's Running

LG Trail Ultra article by Skipedia on Men’s Running

Iain’s article on the LG Trail – a 110km ultra marathon from Lausanne to Geneva – was recently published on Men’s Running Magazine.   Iain flew to Switzerland with Swiss. He wore Brooks Cascadia trail shoes with custom insoles provided by Profeet.co.uk   Other Articles on Men’s Running Iain has previous written for Men’s Running Magazine...
Would you want to go to a ski resort that's 'like the Tube'?

Would you want to go to a ski resort that’s ‘like the Tube’?

See if you can spot the difference between these two snowsports ads using UK public transport messages to promote themselves. One makes sense, one has clearly never used the London Underground! Like the Tube… Seriously? No-one ever said: “You know what? I really want to go to a ski resort that’s ‘like the Tube’.”   Discover...
What have you missed recently on 'The Ski Podcast'?

What have you missed recently on ‘The Ski Podcast’?

No doubt you already subscribe so you never miss an episode of The Ski Podcast (www.theskipodcast.com) but just in case, here are some highlights from the last few pods… Just click on the links to catch up: Jim visited Chill Factore – the north west’s premier snow slope (Episode 22) Why are so many ski...
Seven Snowy Stats about the French Mountains

Seven Snowy Stats about the French Mountains

At the recent France Montagnes press event in London, Skipedia came across the following snowy stats about the French mountains:   Proportion of France covered by mountains                                     23% Average price per day of a French ski holiday, per person             €81 Average ski holiday budget, per person                                             €429 Average daily price of a...
The Top 8 French Ski Resorts in 2018

The Top 8 French Ski Resorts in 2018

‘Montagne Leaders’ magazine have recently published their annual survey, showing which resorts have generated the most lift pass revenue. The Savoie region of France contributed 46% of the 1.3 billion euros of revenue, followed by the Haute Savoie (26%, €355m) and Isère (9%, €123m). The Top 8 French Ski Resorts: Chamonix-Mont-Blanc La Plagne Val Thorens/Orelle...
'World's First Wheelchair Piste Basher Driver' article on Telegraph.co.uk

‘World’s First Wheelchair Piste Basher Driver’ article on Telegraph.co.uk

In April 2018, Iain travelled to Courchevel in France, where he interviewed Antoine Motillon. Antoine was involved in a motorcycle accident in 2004 and has been in a wheelchair since then. However, in 2017 he was given the opportunity by Courchevel to drive a specially adapted piste basher. Article on The Daily Telegraph In the...