Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Is Ed Sheeran about to save the ski industry?

Is Ed Sheeran about to save the ski industry?

For years the snowsports industry has been debating how to bring new entrants to the market. Schools skiing, free lift passes for kids, changing half-term dates – there have been plenty of ideas thrown around. Perhaps all we needed was the omnipresent Ed Sheeran? Not content with filling the singles...
Behind the scenes at 'The Jump' 2017 in Kuhtai

Behind the scenes at ‘The Jump’ 2017 in Kuhtai

Last month Iain from Skipedia was lucky enough to be taken on a behind-the-scenes tour of ‘The Jump’ in Kuhtai.     The most entertaining season yet This fourth season of the show has perhaps been the most entertaining yet – probably because it has featured more skiing than in...
Interview with Thibaut Loubere, Community Manager, Val Thorens

Interview with Thibaut Loubere, Community Manager, Val Thorens

With 230,000 fans on Facebook, 20000 followers on Instagram and 15000 on Twitter Val Thorens is one of the most engaged ski resorts in the world. So during our recent visit to Val Thorens, Skipedia took the opportunity to catch up with Thibaut Loubere, Community Manager for the resort.  ...
France Montagnes video goes viral

France Montagnes video goes viral

If you’ve been scrolling through Facebook in the last couple of days, you’ll probably have seen this great video from France Montagnes – currently going viral across the Internet. Overheard in Ski Resorts ‘Overheard in French Ski Resorts’ plays on the well-trodden meme previous seen in ‘Shit Snowboarders Say’ etc...
'I'm a modern-day Batman' says anti-ESF campaigner

‘I’m a modern-day Batman’ says anti-ESF campaigner

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
How Tignes became sexy...

How Tignes became sexy…

We have noted before on Skipedia how sex sells, even in the snowports industry. Sex sells snow too… From the good old days of adverts for cigarettes to Oslo Vinterpark’s cheeky approach to marketing, sex has been a regular theme. But no one has outdone Tignes with their impressive and audacious...
K2 accused of using sex to sell ski boots

K2 accused of using sex to sell ski boots

K2 have been accused of resorting to sexist imagery to sell their ski boots. We feel its only fair to reproduce their ad, purely so you can make up your own mind about this gratuitous sexism: It appears creators of the K2 Pinnacle 130 ski boot have no shame, as they...
Why do chalet girls bake a cake every day?

Why do chalet girls bake a cake every day?

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
Latest entries
The Knowledge is Powder Ski Podcast

The Knowledge is Powder Ski Podcast

How many long winter evenings have you spent wondering why there isn’t a good ski podcast around? Or even any ski podcast? Well, there’s no guarantees over quality, but now your commutes and jogs around the park can be filled by listening to the ‘The Knowledge is Powder Ski Podcast‘. Earlier this week, Iain Martin...
Kuhtai article by Skipedia in ‘Skier & Snowboarder’ magazine

Kuhtai article by Skipedia in ‘Skier & Snowboarder’ magazine

In February 2017, Iain from Skipedia went out to Kuhtai in the Austrian Tirol for a family ski weekend trip, that also included sightseeing in Innsbruck. His article has now been published in Issue 1 2017/18 of ‘Skier & Snowboarder’ Magazine:        
Crystal Ski’s great new video aims to bring new skiers to the slopes

Crystal Ski’s great new video aims to bring new skiers to the slopes

We are big fans of the new video released by Crystal Ski Holidays this week. “Winter holidays. What’s the big deal, right?” is a tongue-in-cheek attempt to address some of the typical objections that non-skiers have to taking their first ski holiday. UK market has plateaued It’s no secret that the UK market has hit...
Watch how Verbier grows over 80 years (in 20 seconds!)

Watch how Verbier grows over 80 years (in 20 seconds!)

This superb graphic was created by Fiona Pia, an architect whose area of specialisation is alpine planning. Last year she published a PHD titled ‘Urbanizing the Swiss Alps: densification strategies for mountain towns’, which focused on Verbier. According to Pia, Verbier is a resort ‘that is reaching saturation point, with land availability constraints, road congestion and...
Les Arcs, Annecy, Montgenevre and other SkiDebrief 2017 Winners

Les Arcs, Annecy, Montgenevre and other SkiDebrief 2017 Winners

SkiDebrief – the end of season wrap-up by French ski resorts – took place in Val d’Isere at the end of April 2017. As well as being an opportunity to network and share best practice, the event also saw awards handed out. ‘Les Trophées de La Montagne Française’ were designed to reward the best new...
"We want Wifi, we want cell coverage!"

“We want Wifi, we want cell coverage!”

We recently came across this excellent video by French organisation Cluster Montagne – part of their Mission Benchmark Digital series.   The video includes interviews with ski resort professionals such as Earl Saline from the National Ski Areas Association, Leigh Hierholzer, Marketing and Communications Director at Arapahoe Basin and Jean-Pierre Chevalier, Marketing Director at Eldora Mountain...