We recently saw this fascinating research from Bunnyfoot suggesting paid search performs better than organic search. Consumers don’t realise paid ads are adverts Their survey showed some stand-out facts: 40% of consumers don’t realise that Google Adwords are actually ads 81% of users clicked on paid results rather than organic results It’s certainly true that...
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Feb 22, 2013 • We love this guerilla marketing idea from Bláfjöll ski resort in Iceland (who knew?). It’s a simple idea, but brilliantly effective. Simply dump a load of snow next to a busy road and stick a sign in it pointing to your resort. Hey, it’s only 30km, and you’re in your car already, why not head...
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Feb 18, 2013 • Google recently released some stunning data about mobile phone usage. Everyone is aware that the massive increase in smartphone ownership has led to a sea-change in the way people are accessing the Internet. But if mobile optimisation wasn’t at the top of your list of development changes already then this research should put it up...
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Feb 14, 2013 • This morning we received a contact form via our website from Confused.com. It was a pitch asking us to include the infographic (shown below) on one of the sites we blog for. Usually we just ignore mails like this, but we have featured it because it was 1) personalised and polite 2) argued a...
While at Grand Ski last week, we noticed that the Folie Douce have announced plans to add a fourth venue to their expanding empire. Regular après-skiers will already know the very successful Folies Douces in Val d’Isere, Val Thorens, and, from this season, in Meribel. La Folie Douce comes to Alpe d’Huez From December 2013,...
Mashable have revealed that a new look for the Facebook timeline is on the way. It is already being tested in New Zealand and will be rolled out globally during the next month or two. By Iain Martin
