Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Crystal Ski’s great new video aims to bring new skiers to the slopes

Crystal Ski’s great new video aims to bring new skiers to the slopes

We are big fans of the new video released by Crystal Ski Holidays this week. “Winter holidays. What’s the big deal, right?” is a tongue-in-cheek attempt to address some of the typical objections that non-skiers have to taking their first ski holiday. UK market has plateaued It’s no secret that...
Behind the scenes at 'The Jump' 2017 in Kuhtai

Behind the scenes at ‘The Jump’ 2017 in Kuhtai

Last month Iain from Skipedia was lucky enough to be taken on a behind-the-scenes tour of ‘The Jump’ in Kuhtai.     The most entertaining season yet This fourth season of the show has perhaps been the most entertaining yet – probably because it has featured more skiing than in...
Facebook Live: Advice, Tips and Best Practice

Facebook Live: Advice, Tips and Best Practice

Since Facebook launched their live streaming service ‘Facebook Live’ in 2015, this year usage has increased exponentially. Facebook’s initial strategy was to persuade celebrities to use the format, before it was opened to all US users in February 2016 and then rolled out globally later in the year.    ...
Game of Drones: Using Drones in Snowsports

Game of Drones: Using Drones in Snowsports

Drones are becoming more and more popular. We look at how they can be used within the snowsports industry. Last month Iain from Skipedia presented at LISTEX about some of the new technologies available and looked at their applications. This is a reprise of that presentation, covering some the key...
What was Val Thorens' most successful Facebook post last winter?

What was Val Thorens’ most successful Facebook post last winter?

The season hasn’t quite finished yet in Val Thorens – the resort remains open until 08 May – but their most successful Facebook post is unlikely to change. There is of course no absolute definition of ‘success’ – what ranks more highly between Clicks, Likes, Comments and Shares? When it...
Interview with Thibaut Loubere, Community Manager, Val Thorens

Interview with Thibaut Loubere, Community Manager, Val Thorens

With 230,000 fans on Facebook, 20000 followers on Instagram and 15000 on Twitter Val Thorens is one of the most engaged ski resorts in the world. So during our recent visit to Val Thorens, Skipedia took the opportunity to catch up with Thibaut Loubere, Community Manager for the resort.  ...
Does size matter? Scaling the UK snowsports market.

Does size matter? Scaling the UK snowsports market.

The French are bigger than we are. So are the Americans. But does size matter? And to be specific, how big is ours? We speak, of course, of the size of the UK snowsports market. No more Crystal Industry Report In recent years the Crystal Ski Industry Report has always...
France Montagnes video goes viral

France Montagnes video goes viral

If you’ve been scrolling through Facebook in the last couple of days, you’ll probably have seen this great video from France Montagnes – currently going viral across the Internet. Overheard in Ski Resorts ‘Overheard in French Ski Resorts’ plays on the well-trodden meme previous seen in ‘Shit Snowboarders Say’ etc...
Should I buy a .ski domain extension?

Should I buy a .ski domain extension?

Since their official launch earlier this week, it has now been possible to buy a .ski domain extension. So for example it’s now possible to buy domains such as courchevel.ski or backcountry.ski And since that launch the most common question we’ve had at Skipedia is ‘Should I buy a .ski...
'I'm a modern-day Batman' says anti-ESF campaigner

‘I’m a modern-day Batman’ says anti-ESF campaigner

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
How MountainBase hit PR goldmine with promise to refund term time fines...

How MountainBase hit PR goldmine with promise to refund term time fines…

Marketing – sometimes the best ideas sink like a stone, sometimes they soar like a bird. In the last 24 hours MountainBase has transformed itself from a modest one chalet operator in Morzine to front page news, with press coverage worth tens of thousands of pounds. So, how did they...
How Tignes became sexy...

How Tignes became sexy…

We have noted before on Skipedia how sex sells, even in the snowports industry. Sex sells snow too… From the good old days of adverts for cigarettes to Oslo Vinterpark’s cheeky approach to marketing, sex has been a regular theme. But no one has outdone Tignes with their impressive and audacious...
K2 accused of using sex to sell ski boots

K2 accused of using sex to sell ski boots

K2 have been accused of resorting to sexist imagery to sell their ski boots. We feel its only fair to reproduce their ad, purely so you can make up your own mind about this gratuitous sexism: It appears creators of the K2 Pinnacle 130 ski boot have no shame, as they...
Why do chalet girls bake a cake every day?

Why do chalet girls bake a cake every day?

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
Latest entries
Tignes article by Skipedia in 'Men's Running' & 'InTheSnow' magazines

Tignes article by Skipedia in ‘Men’s Running’ & ‘InTheSnow’ magazines

In January 2017, Iain from Skipedia went out to Tignes to report on the inaugural ‘Indoor Sprint and Jump’. Iain’s interview with Christophe Lemaitre was published this week on the ‘Men’s Running’ magazine website.  You can read the full article here.     Iain also reported on the athletics for ‘In The Snow Magazine’ both...
Which is the most difficult ski resort to spell?

Which is the most difficult ski resort to spell?

Some ski resorts are very difficult to spell, but which is the most difficult? One of the benefits of managing numerous Adwords accounts for our snowsports clients is that we have a great insight into what UK users are searching for. And what’s pretty clear is that there are some ski resorts that they just can’t...
Snow in Space: The Final Frontier

Snow in Space: The Final Frontier

Are you looking for new ideas for your next ski trip? In which case, the new book ‘Snow in Space’ could be what you need. Admittedly you’ll probably need to be cryogenically frozen and a billionaire to make it to some of the ski areas described in this entertaining 100-page hardback book.     Snow...
When does The Jump 2017 start and who is on it?

When does The Jump 2017 start and who is on it?

If you love skiing it’s hard not to have a marmite relationship with Channel 4’s ‘reality in the snow’ programme ‘The Jump’. It doesn’t help our industry when Davina McCall says dumb things such as ‘your chances of getting injured (while skiing) are extremely high’.   Non-skiers think skiing is dangerous However, if The Jump...
Les Menuires article by Skipedia in 'Skier & Snowboarder' Magazine

Les Menuires article by Skipedia in ‘Skier & Snowboarder’ Magazine

We were delighted to see that Iain’s article about family skiing in Les Menuires has been published in the December/January issue of ‘Skier & Snowboarder‘ magazine.     Iain travelled to the French resort in Les 3 Vallees ski area in March. Les Menuires won ‘Best Family Ski Resort’ in the 2015 Snow Awards and...
Have Obergurgl created the best ski resort video of 2016?

Have Obergurgl created the best ski resort video of 2016?

Every ski resort creates video footage and so they should – according to Cisco’s Visual Networking Index, video will account for 80% of all consumer Internet traffic by 2019. So with so much video content being created, it can be hard to cut through the dross and get noticed. Hats off to Obergurgl then, for...