Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer online marketing & PR consultancy for the ski and travel industry.

Conspiracy against La Grave?

Conspiracy against La Grave?

Many skiers and snowboarders will know that the main road along the Oisons valley from Grenoble to La Grave has been blocked for almost a year now.   Tunnel de Chambon closed The road was closed when a huge 60m crack was found in the wall of the Tunnel de Chambon....
When sub-editors ruin your day: Telegraph Ski get it wrong

When sub-editors ruin your day: Telegraph Ski get it wrong

No one is disputing that December was one of the worst on record for Europe’s ski resorts. It was the warmest December in France since 1900.  Figures from Bloomberg suggest it was the second warmest on record in Europe: Then the dailies got involved… Naturally this drew some unhelpful headlines...
Interview with Thibaut Loubere, Community Manager, Val Thorens

Interview with Thibaut Loubere, Community Manager, Val Thorens

With 230,000 fans on Facebook, 20000 followers on Instagram and 15000 on Twitter Val Thorens is one of the most engaged ski resorts in the world. So during our recent visit to Val Thorens, Skipedia took the opportunity to catch up with Thibaut Loubere, Community Manager for the resort.  ...
Does size matter? Scaling the UK snowsports market.

Does size matter? Scaling the UK snowsports market.

The French are bigger than we are. So are the Americans. But does size matter? And to be specific, how big is ours? We speak, of course, of the size of the UK snowsports market. No more Crystal Industry Report In recent years the Crystal Ski Industry Report has always...
France Montagnes video goes viral

France Montagnes video goes viral

If you’ve been scrolling through Facebook in the last couple of days, you’ll probably have seen this great video from France Montagnes – currently going viral across the Internet. Overheard in Ski Resorts ‘Overheard in French Ski Resorts’ plays on the well-trodden meme previous seen in ‘Shit Snowboarders Say’ etc...
Should I buy a .ski domain extension?

Should I buy a .ski domain extension?

Since their official launch earlier this week, it has now been possible to buy a .ski domain extension. So for example it’s now possible to buy domains such as courchevel.ski or backcountry.ski And since that launch the most common question we’ve had at Skipedia is ‘Should I buy a .ski...
Lily drone camera takes selfie technology to new level

Lily drone camera takes selfie technology to new level

So you’ve got a GoPro and you’ve tried the helmet attachment, chesty strap and used a selfie stick.  The footage looks good and your mates loved your edit on Vimeo. So what’s next? Welcome to Lily…! The answer has to be a drone.  And if it’s a drone, then how...
Was Channel 4's 'The Jump' fixed?

Was Channel 4’s ‘The Jump’ fixed?

It’s been a month now since the second season of ‘The Jump’ on Channel 4 finished, and how we miss it. But was there trouble in paradise? More viewers, fewer injuries It’s fair to say that it was a success. Viewing figures were up and the consensus was that it was a...
Airbnb turn Courchevel cable car into chalet for night

Airbnb turn Courchevel cable car into chalet for night

Only last month we noted on Skipedia how Airbnb were targeting French ski resorts, with a goal of having 10,000 listings by the end of the season. Spectacular guerrilla marketing This week however Airbnb have pulled off one of the most spectacular pieces of guerrilla marketing in a ski resort...
'I'm a modern-day Batman' says anti-ESF campaigner

‘I’m a modern-day Batman’ says anti-ESF campaigner

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
The Top 40 Ski Resorts on Facebook (Relatively)

The Top 40 Ski Resorts on Facebook (Relatively)

We have previously looked on Skipedia at which ski resorts in France, Austria and Italy and across Europe have the most Facebook fans. But how useful are absolute figures? Surely you would expect a resort with more visitors to have more Facebook fans? We thought we’d look more closely at the figures...
How MountainBase hit PR goldmine with promise to refund term time fines...

How MountainBase hit PR goldmine with promise to refund term time fines…

Marketing – sometimes the best ideas sink like a stone, sometimes they soar like a bird. In the last 24 hours MountainBase has transformed itself from a modest one chalet operator in Morzine to front page news, with press coverage worth tens of thousands of pounds. So, how did they...
How Tignes became sexy...

How Tignes became sexy…

We have noted before on Skipedia how sex sells, even in the snowports industry. Sex sells snow too… From the good old days of adverts for cigarettes to Oslo Vinterpark’s cheeky approach to marketing, sex has been a regular theme. But no one has outdone Tignes with their impressive and audacious...
K2 accused of using sex to sell ski boots

K2 accused of using sex to sell ski boots

K2 have been accused of resorting to sexist imagery to sell their ski boots. We feel its only fair to reproduce their ad, purely so you can make up your own mind about this gratuitous sexism: It appears creators of the K2 Pinnacle 130 ski boot have no shame, as they...
A Ski Resort Rebrand Case Study: Val Thorens United

A Ski Resort Rebrand Case Study: Val Thorens United

Last week Skipedia met with Gregory Guzzo, director of the Val Thorens Tourist Office to discuss the process and rationale behind their recent rebrand to ‘Val Thorens United’. Skipedia: What were the reasons for this change? Gregory Guzzo:  The ski market is approaching maturity.  Competition within travel, particularly on the...
Have Les Arcs made the worst ski resort ad ever?

Have Les Arcs made the worst ski resort ad ever?

Sometimes we see ads that impress us (like this easyJet ad).  Sometimes we see ads that don’t (this Three Valleys ad or this from Les Menuires). But rarely have we ever seen any promotion in the world of snowsports quite as bizarre as this from Les Arcs. Even without the inevitable thoughts...
Why do chalet girls bake a cake every day?

Why do chalet girls bake a cake every day?

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
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Snow+Rock create great data visualisation with #urbanmountains

Snow+Rock create great data visualisation with #urbanmountains

It’s been a great week for snowsports content marketing campaigns. We’ve already written about the viral France Montagnes video, but we have also been impressed with Snow+Rock’s #urbanmountains campaign.   Great data visualisation The campaign cleverly combines data about some of the highest mountains in the world and represents them in the context of London Underground stations:...
Freeze Big Air Festival in London postponed

Freeze Big Air Festival in London postponed

Just over a week ago, the Freeze Big Air Festival planned for the Olympic stadium in Stratford, London was announcing Nile Rodgers and Chic as their headline act. Yesterday they confirmed on Twitter – one month before the event – that it will not take place at all:   We announce the postponement of Freeze...
Crystal Ski staff star in their new viral video

Crystal Ski staff star in their new viral video

We were impressed with Crystal Ski’s recent video ‘The Mountain is Yours‘, released last week. Filmed in Hintertux in April 2015, the short film depicts five amusing ski stereotypes: the Mile Muncher, the Gadget Guru, the Piste Princess, the Park Rat and the Apres Animal.   Crystal staff, rather than models Rather than using models,...
Interview with the London Ski Show on their move to Battersea

Interview with the London Ski Show on their move to Battersea

42 years ago it all started at the Chelsea Horticultural Society, but this year’s London Ski & Snowboard Show will be the first in many years not to be held in either Earls Court or Olympia. We asked the Suzanne Bayliss, Marketing Manager for the Show, about how the organisers have managed the change and...
P&V team up with La Folie Douce

P&V team up with La Folie Douce

The biggest challenge facing tour operators is being able to differentiate their product. After all, if you’re trying to choose who to go with to a particular destination, then the ski area is the same, the lift pass is the same, and the choice of ski schools and ski hire is the same. Some companies...
InTheSnow magazine to ambush London Ski Show

InTheSnow magazine to ambush London Ski Show

Credit to InTheSnow, who announced some clever distribution today to put their magazines in the hands of people heading to the London Ski and Snowboard Show.     The Telegraph London Ski & Snowboard Show The London Ski and Snowboard Show is owned and organised by the Telegraph group. The Telegraph is the headline sponsor....