Skipedia specialises in social media, mobile and online marketing. Our partners Expedient Marketing offer all aspects of travel marketing and PR, including travel trade representation, staff training, public relations and events.
Travel Marketing consultancy
With over 20 years’ experience of working in the ski industry, Skipedia founder Iain Martin can bring an understanding of the snowsports market to your social media and online marketing.
In addition to Iain’s expertise in social media and online marketing, Skipedia works closely with Expedient Marketing and PR. Expedient offer all aspects of travel marketing and PR, including travel trade representation, staff training, public relations and events. This means we are able to offer our customers integrated solutions to any of your travel marketing needs.
If you’d like help with the answers from travel specialists that understand your product and your industry, then please contact us.
We will work alongside your marketing team, connecting with your customers on a personal level.
We monitor mentions of your brand online, network for you and report back to you on a regular basis.
Website Design and Development
We specialise in developing custom-designed WordPress websites. These allow you to promote your business, product or destination, upload great content, photos and videos with a fully content-managed website.
We can also create a Social Media Module that can be bolted on seamlessly to any website. It works alongside existing Facebook, Twitter, Flickr & YouTube accounts, is automatically optimised for mobile and is search engine friendly.
It’s a simple way to pull all your social media communication into one easy-to-maintain area.
Our detailed report will give you a concise and accurate picture of how effectively you are currently utilising social media, in absolute terms & relative to your peers.
We will provide a detailed list of any fixes and recommendations to bring your activity up to speed with current best practice.
SEO Strategy and Adwords
How efficient is your Google AdWords campaign? A poorly implemented campaign will not deliver good ROI, even if it targets the right keywords.
We can review your existing campaigns. With some simple tweaks, you can be receiving more click-throughs at a lower cost per click.
We can help you develop a more effective SEO strategy to maximise your organic search engine traffic. We can also show you how to improve your organic rankings with effective social media marketing.
Mobile is one of the key trends in travel marketing.
We can develop a mobile strategy to tie in to your existing business goals and social media marketing.
Have you developed any apps yet? A bad app can be an easy way to waste money. What is right for your business depends on your business.
Let us help guide you through the options.
We have considerable experience of creating and delivering successful events – both in the Alps and in the UK – to maximise promotional opportunities for your company.
We can help you develop the right event for your business and see this through from conception to completion.