Skipedia is a blog full of fresh ideas about social media and snowsports.

We offer online marketing & PR consultancy for the ski and travel industry.

Posts tagged "advertising"
"I'm having a fag!" - Tobacco Ads and Skiing

“I’m having a fag!” – Tobacco Ads and Skiing

If you were around back in the 90s, you might remember the Red Ski Tour that used to visit the Alps. While aerial skiers dressed in red one-pieces would perform flips over a kicker, the MC would shout out cryptic messages for the crowd: ‘I’m not allowed to tell you the name of tonight’s sponsors,...
Oslo Vinterpark take a cheeky '50 Shades of Grey' approach to introduce new chairlift

Oslo Vinterpark take a cheeky ’50 Shades of Grey’ approach to introduce new chairlift

When Oslo Vinterpark replaced their old t-bars with a new six-seater chairlift, it seems they took their inspiration from ’50 Shades of Grey’. We’re not entirely sure if a t-bar has ever caused bruises as bad as these, but why let the facts get in the way of a great marketing campaign (created by Anti...
Direct Ski start class war with new ski advertising campaign

Direct Ski start class war with new ski advertising campaign

It’s hard not to like the marketing team at Direct Ski. This time last year they were challenging Crystal to a punch up, this year it’s class war. Although we’d question if Spencer is actually a posh name, the point is one the snowsports industry should encourage, if perhaps not in such crude terms.  Skiing...
BBC establish that poorly targeted marketing on Facebook doesn't work

BBC establish that poorly targeted marketing on Facebook doesn’t work

Last week the BBC got very excited about an investigation into Facebook by Rory Cellan-Jones, a Technology correspondent. The article claimed that some companies are ‘wasting large sums of money’ trying to win ‘Likes’ on Facebook.  This appears to be because when a campaign was run for a British-based business, the company ended up winning...
'Premium Offers' opens up Facebook for advertising

‘Premium Offers’ opens up Facebook for advertising

With Facebook’s IPO coming up fast, the company is working hard to add on new revenue streams. Almost unnoticed during last month’s announcement that brand Pages would be converting to Timeline was Facebook’s new ‘Premium Offers’ for brands. Mike Hoefflinger, Director of Global Business Marketing of Facebook described Premium Offers as ‘the best way to get...
'Special Offer' resort advertising in France

‘Special Offer’ resort advertising in France

France can count on the second highest number of skier days in the world, at 55.2m after the United States with 60.0m. There was optimism last year that the number one spot might be possible, but when the country fell short again it was put down to the ‘faible enneigement’ of last season. There’s no...

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