Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Posts tagged "barbie"
Mattel send Barbie bald after Facebook campaign

Mattel send Barbie bald after Facebook campaign

In our current social media led world, brands need to be continually monitoring what is being said about them online. Toy manufacturer, Mattel, recently did wonders for their own brand loyalty by responding to a parent-inspired Facebook page called ‘Beautiful and Bald Barbie!  Let’s see if we can get this made‘ for children who have...
"Find Barbie" campaign a social win for Schweitzer Mountain Resort

“Find Barbie” campaign a social win for Schweitzer Mountain Resort

We loved this recent campaign by Schweitzer Mountain Resort in Idaho, tying together YouTube, Facebook, Twitter and Barbie in a whole load of fun. A compelling video Normally a 3:20 video would be pushing the boundaries, but despite featuring Barbie and very little snowboard or ski action, we couldn’t help watching to the end.  Lesson...