Skipedia is a blog full of fresh ideas about social media and snowsports.

We offer online marketing & PR consultancy for the ski and travel industry.

Posts tagged "crystal holidays"
Crystal Ski introduce impressive Facebook Timeline

Crystal Ski introduce impressive Facebook Timeline

Following our recent article on Facebook Timelines already introduced by British tour operators, we were interested to see that the UK’s largest tour operator introduced their own Timeline yesterday. Crystal Holidays have been confident users of social media and have invested resources to ensure they have a strong social media presence.  So it was no surprise...
Where are the ski companies of 1984 today?

Where are the ski companies of 1984 today?

Possibly our favourite Christmas present at Skipedia was an original 1984 copy of ‘The Sunday Times Guide to Ski and Apres-Ski’ (in association with Harpers & Queen, don’t you know…). Skiing was in a massive growth phase in 1984 Written by Alastair Scott, who had been appointed skiing editor of The Sunday Times by Andrew...
Does TUI have too much influence on the ski market?

Does TUI have too much influence on the ski market?

While tour operators are relieved at the recent heavy snow in the Alps, the early signs are that this is going to be another poor year for the industry, with a fourth consecutive fall in the total size of the market. Evidently the economy is still in a poor state, and consumer confidence is low....
What is France doing wrong and Austria doing right?

What is France doing wrong and Austria doing right?

The annual ski industry reports from Crystal Holidays and the Ski Club of Great Britain may be based more on educated guesswork than actual data, but that does not mean they are not useful. Any information that helps us to understand our industry better is valuable, and if the reports are flawed, they are probably...
Crystal Holidays launch new crowdsourcing campaign on Facebook

Crystal Holidays launch new crowdsourcing campaign on Facebook

Possibly inspired by Colgate’s ‘Smile’ campaign or Converse’s current ‘In Case of Emergency’ campaign, Skipedia likes the new crowdsourcing campaign Crystal Holidays have recently launched on Facebook. Watch out for Mr Alberta… ‘Have you spotted Mr Alberta?’ asks people to take a photo of themselves in front of one of their billboard posters that are currently...
Directski challenge Crystal Ski to a dust up...

Directski challenge Crystal Ski to a dust up…

If you saw the Sunday Times this weekend, like us at Skipedia, you may have noticed this cheeky full-page advert in the Sunday Times: The ‘Our Dad’ campaign TheST ad must have cost Directski a few bob, as well as incurring the wrath of Britain’s largest ski tour operator, Crystal Holidays.   But following the...