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We offer digital marketing & PR consultancy for the ski and travel industry.

Posts tagged "esf"
'I'm a modern-day Batman' says anti-ESF campaigner

‘I’m a modern-day Batman’ says anti-ESF campaigner

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different points in the appeal process,...
38 Soundbites from the LISTEX 2014 Ski Forum

38 Soundbites from the LISTEX 2014 Ski Forum

Skipedia attended this week’s London International Ski Trade Exchange forum, moderating and presenting at several sessions. There was such a huge amount covered over the two days, it’s impossible to do justice to it all, but here’s a taster of what was under discussion: Ski 2 The Moon There were 90,000 downloads of Skitracks last...
Is Banksy working for the ESF in Meribel?

Is Banksy working for the ESF in Meribel?

Probably not, but after the recent raising of diplomatic tensions surrounding the ESF in France, it’s reassuring to see some rapprochement. This marvellous image was spotted by Ski Marmalade yesterday on the Altiport chairlift in Meribel: Homage to Banksy There can be little doubt that this is a homage to Banksy’s ‘kissing policemen’, which appeared...
ESF La Rosiere tackle 'ski hosting' ban by adding new social skiing service

ESF La Rosiere tackle ‘ski hosting’ ban by adding new social skiing service

There will be few readers of Skipedia unaware of the ongoing saga between the French authorities and British ski tour operators offering ‘ski hosting’ [for the uninitiated, try the following articles]. With the next stage in the appeal process not due until May 2014, ski hosting will not be offered this winter season. Crystal Holidays...
How an ESF Flash Mob in London turned from PR gold to #socialmediafail

How an ESF Flash Mob in London turned from PR gold to #socialmediafail

Over recent weeks Frances Montagnes has been heavily trailing a Flash Mob event, due to take place in two locations in London on 22 November. The event, which has its own dedicated website, was due to see 250 ESF ski instructors flown in specially from Grenoble to perform a ‘specially choreographed tribute’ that they had...