Skipedia is a blog full of fresh ideas about social media and snowsports.

We offer online marketing & PR consultancy for the ski and travel industry.

Posts tagged "google"
Travel Heat Map by Google shows importance of Search

Travel Heat Map by Google shows importance of Search

This study was performed a couple of years ago, but all the data still has relevance for companies working within the travel industry. The research was made in the Google Shopper Sciences ‘Zero Moment of Truth‘ study in March 2011 and looked at the actions of 500 consumers in the Travel industry. The heat map...
What can Google Autofill tell us about the ski industry?

What can Google Autofill tell us about the ski industry?

Just for fun, we thought we’d see what we can learn from Google Autofill about the ski industry, and whether it can give us any SEO pointers. Scotland more popular than Austria and France This was a surprise. Apparently the search ‘ski holiday in scotland’ is more popular than ‘ski holiday in austria’.    ...
Survey shows social signals correlate 'very strongly' with good Google rankings

Survey shows social signals correlate ‘very strongly’ with good Google rankings

The increasing influence of social signals on search engine rankings was the key takeaway from Searchmetrics 2012 survey on UK SEO Ranking Factors. The survey looked at 10,000 selected top-keywords, 300,000 websites and millions of links, shares and tweets, and compared potential ranking factors with their Google rankings. The key findings It’s important to note that a correlation...
'Ski Holiday' searches by UK market increase for first time in four years

‘Ski Holiday’ searches by UK market increase for first time in four years

Anecdotal evidence from UK ski tour operators is that this season has at last seen a halt in the decline in ski holidays sold. According to Crystal Holidays, the size of the UK market decreased by 25% from 1.2m holiday makers in 2007/08 to 0.9m in 2010/11. The Ski Club of Britain claimed a smaller...
When April Fools work...

When April Fools work…

When 1st April comes along we’re always looking out for good April Fools jokes in the media.  This year saw some that were more obvious than others (for example, not everyone realised this post was intended as a joke!) Sean Ryder being called in by the Tories to advise on class seemed so plausible…for a...
Search goes Social - Google, Twitter, Bing, Facebook +1

Search goes Social – Google, Twitter, Bing, Facebook +1

It’s a fast moving reality that search is becoming more social. And companies need to wise up before they get left behind. Let’s look at where we are in terms of the big two that matter: Twitter and Facebook. Google + Twitter The supra-dominant Google has been drawing information from fan pages since 2009. Facebook...

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