Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Posts tagged "instagram"
Instagrammers invited on 'Insta Expedition' to Verbier

Instagrammers invited on ‘Insta Expedition’ to Verbier

While the debate about the value of Instagram and its ‘Instagrammers’ goes on, many brands continue to reach out to influencers. The Swiss ski resort of Verbier has recently run an innovative promotion. The resort invited five influential Instagrammers from three countries for a special ‘Insta Expedition’.     Mountain Photography Expedition Organised in partnership...
Interview with Thibaut Loubere, Community Manager, Val Thorens

Interview with Thibaut Loubere, Community Manager, Val Thorens

With 230,000 fans on Facebook, 20000 followers on Instagram and 15000 on Twitter Val Thorens is one of the most engaged ski resorts in the world. So during our recent visit to Val Thorens, Skipedia took the opportunity to catch up with Thibaut Loubere, Community Manager for the resort.   Q: This is your first...
19 Social Media and Digital Facts about Val Thorens

19 Social Media and Digital Facts about Val Thorens

Val Thorens has had a remarkable year, winning a number of awards, most significantly ‘Ski Resort of the Year’ at the World Ski Awards. When we interviewed Gregory Guzzo  director of the tourist office in December 2012 about their rebrand to ‘Val Thorens United’ it was evident that this was a resort with a plan....
Red Bull leverage Instagram with ‘Inspiration’ campaign

Red Bull leverage Instagram with ‘Inspiration’ campaign

We all know how good Red Bull are at content marketing (remember Felix Baumgartner, anyone?).  But not all of their marketing revolves around action sports. Their recent ‘RedSilverBlue’ campaign invited Instagrammers to use the hashtags #rededitionplease #blueeditionplease and #silvereditionplease to tag their ‘inspirational’ photos. The best images were included on colour-graded billboards in several cities...